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CONNOTATION AMBIGUITY - NEOLOGISM. Connotation – Ambiguity – Neologism - Jargon WHAT IS CONNOTATION “An aura of ideas and feelings suggested by lexical.

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Presentation on theme: "CONNOTATION AMBIGUITY - NEOLOGISM. Connotation – Ambiguity – Neologism - Jargon WHAT IS CONNOTATION “An aura of ideas and feelings suggested by lexical."— Presentation transcript:

1 CONNOTATION AMBIGUITY - NEOLOGISM

2 Connotation – Ambiguity – Neologism - Jargon WHAT IS CONNOTATION “An aura of ideas and feelings suggested by lexical words”. (Newmark, 1988) Connotation is what you think of when you hear a word. It is the images, feelings, and thoughts that accompany words. (answer.yahoo.com)

3 Connotation – Ambiguity – Neologism - Jargon KINDS CONNOTATION Positive Connotation Neutral Connotation Negative Connotation

4 Connotation – Ambiguity – Neologism - Jargon Synonymy Positive connotation Neutral connotation Negative connotation

5 Connotation – Ambiguity – Neologism - Jargon Single meaning with different connotation POSITIVE Slim/ Slender Afro-America Wafat/ Gugur Jenazah NEUTRAL Thin Black Meninggal Mayat NEGATIVE Skinny Negro Mampus Bangkai

6 Connotation – Ambiguity – Neologism - Jargon flower beauty rose beauty lily beauty rainbow beauty moon beauty horse strength buffalo strength lion bravery tiger bravery eagle bravery CONNOTATION AND ASSOCIATION

7 Connotation – Ambiguity – Neologism - Jargon snake unseen danger wolf slyness chicken coward worm weakness donkey stupidity panda cute sofa comfort candle enlightening castle wealthy fly happiness flyspeed etc CONNOTATION AND ASSOCIATION

8 Connotation – Ambiguity – Neologism - Jargon cultural connotation and association Indonesian tikus : corruptor banteng : political party beringin : political party ayam: pseudonymous prostitute etc

9 Connotation – Ambiguity – Neologism - Jargon Connotation and Translation original text (source language) translation text (target language) Positive Neutral Negative Positive Neutral Negative

10 Connotation – Ambiguity – Neologism - Jargon TRANSLATING WITH EQUIVALENT CONNOTATION ramping/ langsing : slim kurus: thin kurus kering: skinny kerempeng: skinny

11 Connotation – Ambiguity – Neologism - Jargon AMBIGUITY Anak dokter yang cantik itu. The chicken is ready to eat. Flying planes can be dangerous. Hunting lions can be dangerous.

12 Connotation – Ambiguity – Neologism - Jargon NEOLOGISM Neologism is newly coined lexical units or existing lexical units that acquire a new sense. (Newmark, 1988: 140) A neologism is a word, term, or phrase that has been recently created (or "coined"), often to apply to new concepts, to synthesize pre-existing concepts, or to make older terminology sound more contemporary. Neologisms are especially useful in identifying invention, new phenomena, or old ideas that have taken on a new cultural context. (wikipedia.org)

13 Connotation – Ambiguity – Neologism - Jargon Neologism e-mail eco-friendly supernova global-warming greenhouse-effect black hole Agrowisata jagawana etc

14 Connotation – Ambiguity – Neologism - Jargon NEOLOGISM AND TRANSLATION (how to translate neologism) Loan word (transference) e-mail email supernova biogas naturalization biotechnologybioteknologi televisiontelevisi word by word global-warming pemanasan global greenhouse-effect dampak rumah kaca black holelubang hitam


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