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CONNOTATION AMBIGUITY - NEOLOGISM.

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1 CONNOTATION AMBIGUITY - NEOLOGISM

2 Connotation – Ambiguity – Neologism - Jargon
WHAT IS CONNOTATION “An aura of ideas and feelings suggested by lexical words”. (Newmark, 1988) Connotation is what you think of when you hear a word. It is the images, feelings, and thoughts that accompany words. (answer.yahoo.com)

3 Connotation – Ambiguity – Neologism - Jargon
KINDS CONNOTATION Positive Connotation Neutral Connotation Negative Connotation

4 Connotation – Ambiguity – Neologism - Jargon
Negative connotation Positive connotation Synonymy Neutral connotation

5 Connotation – Ambiguity – Neologism - Jargon
Single meaning with different connotation NEGATIVE Skinny Negro Mampus Bangkai POSITIVE Slim/ Slender Afro-America Wafat/ Gugur Jenazah NEUTRAL Thin Black Meninggal Mayat

6 Connotation – Ambiguity – Neologism - Jargon
CONNOTATION AND ASSOCIATION flower beauty rose beauty lily beauty rainbow beauty moon beauty horse strength buffalo strength lion bravery tiger bravery eagle bravery

7 Connotation – Ambiguity – Neologism - Jargon
CONNOTATION AND ASSOCIATION snake unseen danger wolf slyness chicken coward worm weakness donkey stupidity panda cute sofa comfort candle enlightening castle wealthy fly happiness fly speed etc

8 Connotation – Ambiguity – Neologism - Jargon
cultural connotation and association Indonesian tikus : corruptor banteng : political party beringin : political party ayam : pseudonymous prostitute etc

9 Connotation – Ambiguity – Neologism - Jargon
Connotation and Translation original text (source language) translation text (target language) Positive Neutral Negative Positive Neutral Negative

10 Connotation – Ambiguity – Neologism - Jargon
TRANSLATING WITH EQUIVALENT CONNOTATION ramping/ langsing : slim kurus : thin kurus kering : skinny kerempeng : skinny

11 Connotation – Ambiguity – Neologism - Jargon
Anak dokter yang cantik itu. The chicken is ready to eat. Flying planes can be dangerous. Hunting lions can be dangerous.

12 Connotation – Ambiguity – Neologism - Jargon
Neologism is newly coined lexical units or existing lexical units that acquire a new sense. (Newmark, 1988: 140) A neologism is a word, term, or phrase that has been recently created (or "coined"), often to apply to new concepts, to synthesize pre-existing concepts, or to make older terminology sound more contemporary. Neologisms are especially useful in identifying invention, new phenomena, or old ideas that have taken on a new cultural context. (wikipedia.org)

13 Connotation – Ambiguity – Neologism - Jargon
eco-friendly supernova global-warming greenhouse-effect black hole Agrowisata jagawana etc

14 Connotation – Ambiguity – Neologism - Jargon
NEOLOGISM AND TRANSLATION (how to translate neologism) Loan word (transference) supernova supernova biogas biogas naturalization biotechnology bioteknologi television televisi word by word global-warming pemanasan global greenhouse-effect dampak rumah kaca black hole lubang hitam


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