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Key Corporate strategies Hertz Key Corporate strategies.

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Presentation on theme: "Key Corporate strategies Hertz Key Corporate strategies."— Presentation transcript:

1 Key Corporate strategies Hertz Key Corporate strategies

2 The “New” Hertz Experience May 8, 2009

3 The “Old” Hertz Sales Force The “New” Hertz Sales Force Implications for CBTG Hertz Updates How Hertz Compares Hertz Drives Savings

4 The Old Hertz – Travel Industry, Commercial, Off-Airport What Worked?  Segment Experts Challenges  Internal conflicts  Availability/Coverage  Who to call for what?  Sales & Operational Relationships The OLD Hertz Sales Force

5 The New Hertz – Global Sales Force 6 Sales Regions (aligned with 6 operational regions) run by VPs of Sales Regional Sales Managers with teams of sales reps geographically assigned  Reps sell ALL Hertz products (T.I., Corp., Ins Replacement, HLE) National Account Managers – Large ($750K+) Hertz Accounts (T.I. & Corp.) The NEW Hertz Sales Force NE & CanadaCentral Mid-AtlanticSouthwest SoutheastWestern

6 Implications for CBTG Short term –  Meeting the new people  Teaching the new people Long term –  Single point of contact  Opportunity for better Hertz access  Development of business partner experts (leisure, BAP, corp)

7 Changing More Than People Car Sharing – Connect by Hertz Advantage Acquisition On-line trip planning

8 Connect by Hertz car sharing is an environmentally friendly economical alternative to owning a car. It’s a “pay-as-you go” car membership club, and it couldn’t be simpler. You get all the perks of having a car, without having to own one, and gas is included. Connect by Hertz makes escaping the hectic pace of the city life easy and convenient. Join: Apply online at Once you're approved, you get your very own Connect card. Book: Go online and reserve one of our vehicles for a couple of hours up to a few days with rates as low as $8.50. Unlock: Pick up your car in either NYC, London, France, then just swipe your Connect card on the windshield. The doors will unlock, and your ready to go! Drive: Enjoy the ride. Don’t forget gas, maintenance, reserved parking, insurance and NeverLost are included too!

9 Perfect for….Savvy Business owners. Connect provides your business with 24/7 self-service access to a diverse fleet of cars. Whether you need cars by the hour or day. Fleet All vehicles are Smartway Certified 4 Star Safety Rating or better JD market appeal rating of 855 or higher Highway MPG of 24 or better The following models are available: Mini CooperFord EscapeToyota Prius Toyota CamryMazda 3More models coming soon ALL VEHICLES ARE EQUIPPED WITH: Bluetooth IPod connectivity NeverLost EZ Pass

10 Hertz vs Zipcar – More Options for Connect Members GPS (NeverLost) – turn by turn navigation EZ Pass – electronic tolls In-Car Communication – for member contact GPS – to track and locate vehicles Remote Unlock – to unlock vehicles from computer 24 hour In House Member Care Center Gas Card Monitoring and Tracking – tracking usage Bluetooth Customized Business Account Programs Immobilizer – prevents theft if in-car computer is tampered with

11 Hertz Purchases Advantage Car Rental Hertz acquired the rights to operate at 20 Advantage locations Advantage leisure markets ranging from 10% in Orlando to 28% in Denver and 34% in Salt Lake City. Advantage has a presence in all of the top leisure states: Florida, California, Hawaii, Arizona and Colorado; they are in six of the top ten leisure markets: Orlando, Denver, Phoenix, Los Angeles, San Diego and Honolulu Before they began to struggle toward the end of last year, Advantage had over 17% share of all car rental reservations on Expedia, Travelocity, Orbitz, Cheap Tickets, Priceline retail and Hotwire retail – the largest online, third-party, travel booking websites. While we will start out in 20 prime leisure locations, we own the Advantage brand name and can expand into any market we choose. Advantage gives us a second brand to offer our corporate accounts.

12 Hertz NeverLost  Online Trip Planning The NeverLost Online Trip Planning website allows users to organize their travel plans before they leave the comforts of their home or office Create personalized trips using: Address/Intersection, Yellow Pages or Hertz Returns Create custom address books with name, address and phone numbers Select your favorite destinations from a presorted list Simply transfer your trips and address book to any USB flash drive, then plug the drive into the USB port of your NeverLost. You are now ready to route to any of your stored destinations using all the benefits of NeverLost ®.

13 Speed  Fast and efficient reservations, vehicle pick-up, and return Service  A set of enhancements designed to improve the rental experience: #1 Club, #1 Club Gold, Instant Return, NeverLost, SIRIUS Satellite Radio, Return Centers, Easy Access Buses Selection  Having more of the right vehicles at rental locations than the competition; Able to reserve specific brands and makes of vehicles, rather than just choosing a “size”  Hertz Prestige Collection  Hertz Fun Collection  Hertz Green Collection Some Things Will Never Change

14 Travel & Leisure “World’s Best Car Rental Agency” - 13th Consecutive Year Conde Nast Traveler Readers’ Choice Awards “#1 Car Rental Agency” - 16 th Consecutive Year Travel Weekly’s Reader Choice Award for Best Car Rental Company Recommend Magazine Readers’ Choice Award “Best Rental Car Company” Hertz Named “Best Rental Car Company” by Executive Travel Leading Edge 2008 Extra Mile Awards Luxury Travel Advisor – Awards of Excellence 2008 TravelWeekly Asia Names Hertz “Best Car Rental Company” -2 nd consecutive year, TTG Asia Annual Travel Award “Best Car Rental Company” - 3rdyear in a row Daily Telegraph 'Best Car rental' award “Best Car Rental Company” Australian Federation of Travel Agents – 2nd consecutive year Sweden’s most environmentally friendly car rental company Hertz Rent A Car nominated to the Gethuman Great Customer Service Club Business Traveller Awards 2008 “Best Car Rental in North America” – 3 rd consecutive year Frost & Sullivan’s 2008 U.S. Business Travelers’ Choice Award for “Overall Best Car Rental Company” “Best Car Rental Company” at the Travel Trade Gazette Awards The Beat Names Hertz “Most Admired Car Rental Company” at Readers' Choice Award “Best Car Rental Company” by Dan’s Papers Corporate Business Flying Safety Award by the NBAA - 11th year in a row “Best Car Rental Company” in the Brand Keys Customer Loyalty Engagement Index No. 1 in the Harris Interactive 2008 EquiTrend Brand Equity Study Hertz Awards 2008

15 Hertz AvisNational Extensive Green Collection of 35,000 vehicles reservable by make and model helping corporations meet EPA requirementsYES NO NO Hertz # 1 Awards Program encouraging corporate RAC complianceYES NO NO Online 10 minute guarantee for non-Gold travelersYES NO NO Complete network of on and off airport locations enabling one way rentals to/from airportYES Limited Limited Hertz Connect offers travelers a cost effective hourly rental optionYES NO NO Network of off-airport locations provides cost effective solution for employee mileage reimbursed travelYES Limited Limited How Hertz Compares

16 Hertz AvisNational Covered Pick-up and return area for weather protectionYES Limited NO Built-in Navigation systems discouraging theft and mandatory customer reimbursementYES NO NO Online Trip Planning saves your travelers valuable time on the roadYES NO NO Network of 1,500 off airport locations fulfilling car rental needsYES Limited Limited Corporately owned international locations (Europe, Australia, New Zealand, Brazil, Canada) providing seamless operations, quality assurance, and reportingYES NO NO How Hertz Compares

17 HertzAvisNational Integrated customer solutions and benefits for car rental and heavy equipment rental needsYES NO NO Largest fleet of any airport car rental companyYES NO NO If you can’t get a car, where is the savings? Brand of choice for corporate travel. There must be a reason. YES NO NO How Hertz Compares

18 Hertz Solutions for Reducing Overall Travel Spend Hertz Solutions for Reducing Overall Travel Spend Hertz Solutions provide customized programs to better manage overall travel spend By focusing on diversifying ground transportation options, Hertz saves companies valuable travel dollars Why Hertz? Because we provide Solutions. Speed, Selection and Service...Guaranteed.

19 More Options to Make Smarter Decisions Industry research shows that companies spend an average of 5% of their car rental spend on “Black Car” services  Reduce a Company’s Black Car costs by using a Hertz One-Way Rental Example: Car Service vs. Hertz Rental from a Chicago Suburb (< 20 miles) to O’Hare Airport * Assumes trip was less than 48 miles ** Tolls and additional surcharges may apply  Replace hourly Limousine Rates with hourly Car Sharing using Example: A Full Size Sedan Car Service in Manhattan costs $37.00/hour; many services require a 2 hour minimum Switch to “Connect” by Hertz which offers hourly rates as low as $8.50/hour Car ServiceHertz Rental Base Rate$74.00$42.00 Taxes at 6%$4.44$2.28 Gratuity at 20%$14.80$0.00 FuelN/A$4.00* Total$93.24$48.28** $44.96 Cost Savings using Hertz Solution

20 Savings Options Continued...  Replace weekend Car Service (Friday Drop Off with a Monday Pick-up) with a Hertz “Weekend” Rental Example: Car Service to a Chicago Suburb < 30 miles from Metro Office on Friday evening and back on Monday Morning The employee has use of the car for the entire weekend Pick-up the car at a Hertz Local Edition office near you, or in most cases, we offer free pick up and return  Consider “on-premise” Car Sharing with  Maintain small on-site fleet of cars for employee business and personal use * Using Corporate Rates for a Mazda 6 (Midsize) with an 18.5 gallon tank and 24 Average MPG ** Tolls and additional surcharges may apply Car ServiceHertz Rental* Base Rate$84.00 each way$40.00 Rental DaysN/A3 Tax at 6%$5.04 each way$7.20 Gratuity at 20%$14.80 each wayN/A FuelN/A$37.00 avg Total$207.68$164.20** $43.48 Cost Savings using Hertz Solution

21 Personal Mileage Reimbursement vs. Hertz Rental Personal Mileage Reimbursement vs. Hertz Rental  Renting a car may be more cost effective than paying for mileage  Easy to use Mileage Reimbursement Calculations can determine the most economical option Personal Mileage Reimbursement = Miles Driven x IRS Reimbursement Rate Hertz Rental Reimbursement = Rental Cost per Day + Fuel Cost  Hertz can help determine the “break-even” point for short trips so that you can implement policies that use the lowest cost option  You can pick-up the car at a convenient Hertz Local Edition office, or in most cases, we offer free pick up and return. Plus Hertz provides 24 hour Emergency Roadside Assistance  Based on your negotiated insurance coverage, liability for the automobile, the driver and damage to property may be included Personal MileageHertz Rental Round Trip Mileage200 IRS Reimbursement Rate per Mile$0.55N/A Base Rental RateN/A$42.00 Average MPG for Rental Car (Mazda 6)N/A24 Average Cost per Gallon for GasolineN/A$2.00 Fuel Cost = (Miles/MPG) x Cost per GallonN/A$16.67 Total Cost$110.00$58.67 $51.33 Cost Savings using Hertz Solution

22 In every business there is one company that stands out from the pack, that sets the standard for everyone else. In car rental that one company is…


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