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Cranfield University & DriverMetrics®. Cranfield University & DriverMetrics® Work Related Road Risk Contributors Reducing Driver Risk Driver Risk Index™

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Presentation on theme: "Cranfield University & DriverMetrics®. Cranfield University & DriverMetrics® Work Related Road Risk Contributors Reducing Driver Risk Driver Risk Index™"— Presentation transcript:

1 Cranfield University & DriverMetrics®

2 Cranfield University & DriverMetrics® Work Related Road Risk Contributors Reducing Driver Risk Driver Risk Index™ Management Information System Training Interventions Overview

3 Cranfield University & DriverMetrics®

4 Established 1946 Exclusively postgraduate (graduate education in USA) Technology, science & management Research into safety critical industries Cranfield University, UK

5 Applied research in driver behaviour for private and public sector Design interventions for global organisations to reduce crash risk Specialise in work-related road risk and safety culture Driving Research Group

6 Established 2006 Wholly owned by Cranfield University Affiliated to Driving Research Group Evidence-based research Global client base Online instruments based on GDE competency framework DriverMetrics®

7 Road Risk Contributors

8 Human factors contributed to over 90% of collisions Behavioural approach to driver safety is required How can you tell who is at risk? How can you influence driver behaviour? Driver Behaviour

9 Reducing Driver Risk

10 IdentifyReviewAct 3 Stage Process

11 Driver Risk Index Management Information System Targeted Training DriverMetrics® Solution

12 Identify: Driver Risk Index™ Driver Risk Index Management Information System Targeted Training

13 Evidence Based Assessment The Driver Risk Index™ is an online assessment of driver behaviour based on 20 years of extensive, peer-reviewed academic research

14 Target Risk Factors Understand which drivers are at-risk and why – with detailed individual Driver Risk Index™ profiles from over 1 million possible profile combinations

15 Behavioural Risk Discover the behavioural factors that increase driver risk – including aggression, thrill seeking, low hazard monitoring, susceptibility to fatigue and ineffective coping strategies

16 Situational Risk Pinpoint the specific situational factors placing drivers at risk – including age, mileage and accident history

17 Targeted Variants Select from Driver Risk Index™ versions for Fleet, Grey Fleet, Bus, Truck, Tram, Police, Fire and Ambulance drivers – each version designed as an outcome of its own research programme

18 Global Solution Driver Risk Index™ is benchmarked for regional differences and has been translated for use in 25 countries to date

19 Join the Programme Connect to our ongoing research programme and benefit from a constantly- improving and evolving assessment with over 90,000 assessments completed to date

20 Flexible & Accessible Solution Enable your drivers to easily complete the Driver Risk Index™ in just 20 minutes – from any location – 24 hours a day – via our secure website

21 “The Driver Risk Index has been used by Suffolk County Council to support our work with various road user groups since It has enabled us to highlight individual differences regarding levels of risk within a wider target group so that, when used in conjunction with appropriate coaching methods, risk reduction strategies can be employed effectively and efficiently.” Michelle Haward, Senior Road Safety Officer, Suffolk County Council Testimonials

22 “The Police Driver Risk Index™ has become integral to the management and development of drivers within South Wales Police and now forms the basis of the ongoing risk management for police drivers, ranging from management interventions to post incident evaluation. It has enabled the force to develop and challenge more effectively the underlying organisational and cultural beliefs surrounding the police driving context. Used in combination with more effective coaching skills, simulated assessments and electronic tracking of drivers we have seen the force accident/incident rate drop from 736 to 577 during the past two years, an effective reduction of 21%.” Gareth Morgan, Head of Driver Training, South Wales Police Testimonials

23 “The Driver Risk Index has formed the foundation of our Driver Risk Management programme since its inception. A reduction in collisions has been witnessed time and time again upon completion of the Driver Risk Index alone; however when supported with targeted on-road coaching, custom built simulation training, and interactive workshops we have consistently managed collisions down by over 40%”. James Burrows, Balfour Beatty PLC Testimonials

24 “We searched for a long time to find a tool that was capable of both helping us monitor and improve our driving standards, whilst also offering us the capacity to define our own parameters and requirements. The DRI and BDRI form a central pillar of our Training strategy and allow us the ability to assess our drivers and prospective employees against one another in a robust and statistically sound manner. In fact, as part of our interview and assessment process, the DRI has helped us to highlight and bring forth some of the highest driving standards we have ever seen in our newest employees, as well as helping us identify and maintain the highest standards in those with more experience.” Matt Stewart-Baker, Nottingham City Transport

25 Testimonials “Since it was first developed, we have utilised the Emergency Fire Appliance Driver Risk Index™ (EFADRI) on a variety of emergency response driving courses. Using the EFADRI enhances the practical training as the report is comprehensive, and combined with the trainers observations forms the basis of an improved development plan for a response driver”. Kevin Day, Driver Training Manager, West Midlands Fire Service

26 Risk Factors Situational Risk Age, driving experience, mileage, licence, crash history etc Behavioural Risk Factors Work Related Risk Aggression Hazard Monitoring Driving Excitement Driving Fatigue Driver Coping Styles Driving Focus Confrontation Driving Concerns Self Evaluation Correction Factors Impression Management Driver Confidence

27 Situational Risk

28 Behavioural Risk

29 Coping Styles

30 Impression Management

31 Review: Management Information System Driver Risk Index Management Information System Targeted Training

32 Segment drivers by DRI results Easy to use graphical interface Select and drivers Customise for your organisation Monitor and record training Access DRI profiles Export data for internal use Management Information System

33

34 Overall Risk Profile

35 Behavioural Risk Profile

36 Wide Range of Analysis Options

37 Drill Down to Individual Factors

38 Driver Risk Index™ Profile Example Report Driver Risk Index™ Profile Report (A) (B) (C) Situational Risk Factors

39 Driver Risk Index™ Profile Example Report Driver Risk Index™ Profile Report (Young UK Driver) (US Blue Light Driver, Not so Young/Mature!) (Middle Aged Scandinavian Driver) Situational Risk Factors

40 Driver Risk Index™ Profile Example Report Driver Risk Index™ Profile Report (A) (C) Behavioural Risk Factors (B)

41 Driver Risk Index™ Profile Example Report Driver Risk Index™ Profile Report (US Blue Light Driver, Not So Young/Mature!) (Middle Aged Scandinavian Driver) Behaviour Risk Factors (Young UK Driver)

42 Act: Training Interventions Driver Risk Index Management Information System Targeted Training

43 E-Learning Tailored to DRI Profiles Profile report triggers six, assessed e-learning modules to mitigate identified risk

44 Training Intervention Options Driver Coaching Train the Trainer Course Classroom Training In-car Training Driver Risk Index™+ E-Learning

45 Driver Coaching: Workshop/In-Car In-car coaching techniques Addresses behavioural risk Coaching goals plan based on DRI profile Group discussions based on DRI profile Behavioural triggers and responses when driving for work

46 E-Learning Tailored to DRI Profiles Profile report triggers six, assessed e-learning modules to mitigate identified risk

47 Thanks to a2om International ® Interactive E-Learning E-Learning Tailored to DRI Profiles

48 Driver Risk Index™ FactorsE-Learning Module Work Related RiskJourney Planning Aggression & ConfrontationAnger Driving ExcitementThrill Seeking Hazard Monitoring & Driving FocusDistractions Driving FatigueFatigue Driving Concerns and Self- EvaluationAnxiety

49 Example

50

51 Test Learning with Quiz

52 Impact on driver attitudes and behaviour Based on Goals for Driver Education (GDE) Content is consistent and standardised Scenario’s encourage driver self-reflection Fleet driver learns at their own pace Advantages

53 Implement over a specified period of time Cost effective All users have their own unique password Fleet risk management is tracked & recorded Implement with Driver Risk Index™ or post-assessment Implementation

54 Clients Include...

55 Next Steps?

56 SKID CAR UK can put you in contact with DriverMetrics® & A2om International® Solutions for your organisation!!!!!


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