2005 bitWallet, Inc. All Rights Reserved 3 ■ ■ Corporate Information Company Name: bitWallet, Inc. Establishment: 2001.1.18 Capital: 26.7Billion JPY 193 Million Euro Main Business: “Edy” Brand Management Operation of e-money Service “Edy” in Japan ■ ■ Stock Holders (61compaies) Sony Group34.55%NTT DoCoMo15.88% Daiichi Kosyo (DK)5.95%SMBC Group2.30% Toyota Group2.30%MTFG Group2.50% Nomura Securities2.33%All Nippon Airways 4.27% KDDI Group1.75%Other 28.17% bitWallet, Inc.
2005 bitWallet, Inc. All Rights Reserved 4 1. Prepaid e-money using contact-less IC card technology ■ High Security, High Speed ■ Easy to charge/re-charge from cash and credit card (Top: 50,000JPY) 2. Suitable for small amount paying ■ Touch and Pay ■ Anybody can use Edy 3. Multi Application ■ Edy with Credit Card, ID card, Membership Card, Point Card, etc. ■ linkage with Mileage Service, Point Service, Discount Service 4. Click and Mortar ■ Real Store, Internet, Mobile Commerce
2005 bitWallet, Inc. All Rights Reserved 5 Payment bitWallet,Inc. Shops Commission Payment Value Loading to Edy Card Payment by Edy Card Edy Scheme in Japan ID Card Member Card Credit Card others Value IssuerCard Issuer Banks Credit Card Company Users ■ several companies issue “Edy”value (multi issuer) ■ bitWallet sign contract with shops, and does clearing operation ■ several companies issue “Edy”value (multi issuer) ■ bitWallet sign contract with shops, and does clearing operation
2005 bitWallet, Inc. All Rights Reserved 6 コンビニなどの店頭で 現金から にチャージ コンビニなどの店頭で でスピーディに支払い オフィスや自宅で２４時間 クレジットカードなどで にチャージ オフィスや自宅で ネットショッピング、 で簡単に支払い Charge In Real Merchant Charge On-Line Mobile Phone Payment In Real Merchant Shopping On-Line Mobile Phone Strategic Advantage of Edy Real and Cyber Seamless Operation
2005 bitWallet, Inc. All Rights Reserved 8 Edy Trend(Transaction/Issued Card) Number of Edy Cards Issued9.2 mil(including mobile) Number of Edy mobile Issued 0.5 mil Member shops 20,000 Convenience stores, café, drugstores, supermarkets, vending maschines Transactions per month7.1 mil Number of Edy Cards Issued9.2 mil(including mobile) Number of Edy mobile Issued 0.5 mil Member shops 20,000 Convenience stores, café, drugstores, supermarkets, vending maschines Transactions per month7.1 mil As of March 31, 2005
2005 bitWallet, Inc. All Rights Reserved 9 Strategy For Acquiring Stores 1. National chain store - Easy to recognize 2. Redevelopment area – Many stores around the area Inside office buildings In the Airport In Tokyo ShiodomeMarunouchi RoppongiAoyama ShinagawaOsaki
2005 bitWallet, Inc. All Rights Reserved 10 World’s First, Transfer “Mileage” to “e-Money” World’s First, Transfer “Mileage” to “e-Money” Advantages UserIncrease Mileage Value, activate Edy Usage ANAIncrease Card Holders & Usage Edy MerchantIncrease Customer & Sales bitWalletIncrease Card Holders & Edy Merchant 10,000Mile = 10,000yen Shopping by using Web Call Transfer mile to at home at Airport, etc. Apply on Web or Call Center Mileage Center Shopping by AMC Card affiliates Transfer Mileage to Edy Earn Mileage by using Edy card 200yen = 1mile 200yen = 1mile Data Center Earn Mileage Edy on ANA mileage club membership card AMC Edy Card ANA Edy Card
2005 bitWallet, Inc. All Rights Reserved 11 bitWallet Inc. Users Presenters E ｄｙ Gift Data Fund for Edy Gift E ｄｙ Gift Receiving Process \ Presenter send the Value to User !! ■ What is “ Edy Gift ” ? Edy Gift is the service that presents Edy Value to the particular Edy Card holder. How to receive: Edy card holder picks up Edy Value through “ Edy Viewer ” after setting personal R/W(PaSoRi). ※ You can also pick up Edy Value in “ am/pm ” （ appoint ‘ s Terminal ） and Airport （ ANA WebKIOSK Terminal.) What ’ s “ Edy Gift “ ？ ※１ Users need to set up soft ware by themselves after downloading “Edy viewer” from bitWallet’s homepage.
2005 bitWallet, Inc. All Rights Reserved 12 Point Service Provider Super Market Edy Gift for FSP – Exchange Shopper ’ s point to Edy Use 「 Edy 」・・・ Real Merchants Membership Online Shopping Membership POINT Program (Mileage) Department Store Homepage Seamless Usage ■ Exchange Frequent Shopping Point to Edy ⇒ Additional Value ⇒ Provide customer Satisfaction ■Current Presenters (17): ANA – Mileage Sony Finance International,UC Card – Point Program Honda – Cash Back Program am/pm MONEX Securities NTT Card Solution – Edy Gift Card Shopping& Meal Coupon Exchange! Cash Back Goods Ticket
2005 bitWallet, Inc. All Rights Reserved 13 3. + Mobile Phone
2005 bitWallet, Inc. All Rights Reserved 14 ■ Several Multifunction Card Issued ・ Several Service Provider use multifunction card as a tool of differentiation ■ Integration of card ・ Possible to add other application, but difficult to change card surface design ■ Use has to have several cards IC Card Application FeliCa Railway Parking Card Mileage Credit Card Credit Card + Edy Membership Card + Edy ID Card + Edy Suica Parking lot Card + Edy ID ・・・ Member Point Bus + Credit Card + bus card Current Situation of Multifunction card
2005 bitWallet, Inc. All Rights Reserved 15 FeliCa Integration of Multi application cybernetics area Common area Linkage Integrated Card ■ one card/one mobile phone for multi application ■ High Usage ■ Linkage between ■ reduction of card cost With Mobile Phone or Integrated Card, Mobile Phone IC Card Application Railway Parking Card Mileage Credit Card ID ・・・ Member Point Bus
2005 bitWallet, Inc. All Rights Reserved 16 Mobile Phone with FeliCa Chip is “Electronic Wallet”!! launch embedded mobile phone in FY2004 ● Edy Charge ● Edy balance check ● Edy payment ● E ticket ● Amusement ● Credit Card ● Membership Card ● Point, Mileage ● Coupon and more. Vending Machine E-ticket E + i-mode Phones with FeliCa IC Chip to be Used in Trial Services Air ticket Mileage Program Amusement Machine Point Service
2005 bitWallet, Inc. All Rights Reserved 17 How to Add application onto FeliCa mobile Phone FeliCa Chip Memory (8KB) E-ticket mileage Credit card ID Card memberhio Common area System area Wallet area Edy ID … FSC: FeliCa Secure Client FSS: FeliCa Secure Server SAM (Hardware) + membershipE-ticketID Card … Method 1 ： Write application area onto memory write application arew securely by using FSS plus SAM specific software on terminal to read/write application area is required. Method 2 ： Linkage to Edy Number Every application is located in server ◆ Need to acquire a license by FeliCa Networks
2005 bitWallet, Inc. All Rights Reserved 18 Charge Payment Online Charge Balance/record Use at real shops/stores Online Charge/Payment Enables mobile phone into e-wallet Mobile Edy Online Payment From credit card Point function Edy Point Network E-wallet by NEW
2005 bitWallet, Inc. All Rights Reserved 19 Ｅｎｄ
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