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WELCOME TO EURO RSCG AdWork
PR Brand Image Building Changing
Perception is Reality
PR Image Image & Sales Sales
What is the most important thing? IDEA
Money Can’t Make Ideas Idea Makes Money (Jaques Sequila)
Telkom Internet Goes to School
Danamon Anti Rokok
What do you have to know best ? Brand Or Company History Vision Differentciation Goal
How to PR ing myself ? CREATING BIG IDEA I am a brand What kind of Brand am I Vision Persenality Differentciation
SELL YOUR BIG IDEA
BINGO!. Make a bingo card Choose 6 from this list to make your bingo card slogan profit innovative femininity Mission statement brand image trial unique.
Chapter 10-4 PLAN PROMOTION. Any form of communication used to inform, persuade, or remind Used to influence knowledge, beliefs, and actions about.
Paid, Nonpersonal Communication From An Identified Sponsor Using Mass Media to Persuade or Influence an Audience.
How to Develop a Promotional Campaign What is a Promotional Campaign? A planned strategy on how to focus all elements of the promotional mix to accomplish.
Is PERSUASIVE communication. It is like an umbrella – covers a big topic.
Spread the Word Nature of the promotional Mix 4.01 C Jordan DuBois.
HOW WOULD YOU PROMOTE THE SPIRIT BOX? IMPLEMENTING AUTOMATED RETAIL: PROMOTION.
Presents DART of Yahoo! 1995 case. Decision Future Goals for Yahoo & Criteria for their Decision: Yang and Filo do not want to lose ownership of Yahoo!
PR AND PUBLICITY. PUBLIC RELATIONS Firm is trying to communicate with stakeholders, who form the public. The aim of PR is to improve the image of its.
Chapter 19 - What is Promotion? What is Promotion?
Marketing Basics. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings.
Global Advertising Chapter 14 Global Marketing. Keegan and Green, Chapter 14 2 Global Advertising Advertising is any sponsored, paid message that is communicated.
Chapter = 2 Communication mix or promotion mix. Philip Kotler says “A Company’s total marketing communication mix also called its promotion mix consists.
Good Advertising. Personal Selling Greetings Communication Product Knowledge Cheerful Interactive.
SALES PROMOTION Marketing Co-Op. Sales Promotion All marketing activities – other than person selling, advertising, and public relations – that are.
Chapter 8 Creative Strategy: Planning and Development.
Marketing a Small Business. Show me the Money Prepare a description of the promotional activities Develop themes where appropriate Select appropriate.
PRODUCT PLACE PRICE PROMOTION EACH MARKETING PLAN OF ACTION INCLUDES THESE 4 PS Marketing is the 4 Ps.
Module 2: Advocacy Part 1: Marketing 101. Overview In Part 1 of this module you will become familiar with basic marketing strategies. This is how you.
Texas Event and Leadership Program. As means of introduction... What is Sponsorship?
Phineas Taylor Barnum. What new ideas was P T Barnum responsible for? P T Barnum was responsible for the circus that became Ringling bros and Barnum &
February 22, 2011 Objective: Students will identify the importance of building a positive brand image.
"You've got to be hungry for ideas, to make things happen and to see your vision made into reality."
Pipeline Building, Measuring, Improving Your Odds September 12, 2012 Sam Patrick, President.
10-1 人生与责任 淮安工业园区实验学校 连芳芳 “ 自我介绍 ” “ 自我介绍 ” 儿童时期的我.
GLOBAL SUSTAINABILITY JAM coletivo diego lino Directed by: Organizers:
Media training for start ups Sarah Rice Head of Communications Mxit.
Chapter 1 An Introduction to IMC By Emran Mohammad (Emd) Mkt 337 (sections 8 & 9)
Tools used by Entrepreneurs for Venture Planning Entrepreneurship B.
INSTANT ENTREPRENEUR 1. Preparation Ready, Started, Funded 2. Building the business Being different, Getting customers, Getting sales, Getting online,
Template provided by MarketeersClub.com File Name MP_Competitive Summarys_0409 Competitive Summary – Competitors & Their Core Competency QualityServiceBenchmark.
Any form of communication a business or company uses to inform, persuade, or remind people about products and to improve its image PROMOTION.
1 Ch. 18 Personal Selling Personal selling is the face-to-face presentation of a product/service or an idea to a potential customer by a representative.
PCB Marketing Mix Forum Public Relations and Marketing Communication COMMUNICATION CONSULTING (Pty) Ltd RESEARCH EDUCATE ANALYSE LIAISE & LEAD 1.
PROMOTIONAL TOOLS AND ADVERTISING UNIT 13. MARKETING - RECAPPING MARKETING CONCEPT – you make what you can sell rather than sell what you make → does.
Making Big Money On Kindle https://www.warriorplus.com/w/a/qhykm https://www.warriorplus.com/w/a/qhykm.
Are you attracted by these images? Why? NOW WE’RE GOING TO WATCH A VIDEO BUT FIRST OF ALL…
FUNCTIONS OF MARKETING. PURCHASING Buying goods/services for the business operation.
Different modes work together to create a seamless experience and are presented with a similar tone and style that reinforces the brand’s core message.
Budgets and Businesses Workshop. Budget: is a plan that shows income, spending and saving. Income: Spending: Saving:
Tools and techniques roundtable Dilbert 1. Tools and techniques roundtable Project Management Building Your own Personal PM Brand Roundtable From ‘No.
Proverbs 29:18 Where there is no vision, the people perish...
K L SS Be stylish Be myself 應英三乙 4A 李柏衡 4A0C0097 洪書偉 4A0C0076 王千毓 4A0C0045 蔡家綾.
THE PROMOTIONAL MIX #66- Roles of Promotional Mix on SER.
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