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1© Copyright 2010 EMC Corporation. All rights reserved. Reverse Innovation Uniting a Network of Global Intrapreneurs Steve Todd Software Engineer EMC Distinguished.

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Presentation on theme: "1© Copyright 2010 EMC Corporation. All rights reserved. Reverse Innovation Uniting a Network of Global Intrapreneurs Steve Todd Software Engineer EMC Distinguished."— Presentation transcript:

1 1© Copyright 2010 EMC Corporation. All rights reserved. Reverse Innovation Uniting a Network of Global Intrapreneurs Steve Todd Software Engineer EMC Distinguished Engineer

2 2© Copyright 2010 EMC Corporation. All rights reserved. Agenda Introduction –Company, Technologies, Software Career Use Case: Innovation in a Large Corporation –RAID, Customers, Collaboration Global Implementation –COEs, Expertise, $12 billion Global (Reverse) Innovation –Customers, Collaboration, Personal Search Use Case

3 3© Copyright 2010 EMC Corporation. All rights reserved. EMC: Centrality of Information Applications, Secure Transfer, Storage

4 4© Copyright 2010 EMC Corporation. All rights reserved. EMC: Software Portfolio Information Centrality, Acquisition, Internal Developed

5 5© Copyright 2010 EMC Corporation. All rights reserved. My Career: Software Intrapreneur Celerra NX3e (App-aware services And Componentization)

6 6© Copyright 2010 EMC Corporation. All rights reserved. First Assignment

7 7© Copyright 2010 EMC Corporation. All rights reserved. RAID Technology Expert RAID Parallelize Disk Access, Update Parity Information (in case of failure)

8 8© Copyright 2010 EMC Corporation. All rights reserved. Customers Require Correctness Customer Data Correctness Math Must be Perfect

9 9© Copyright 2010 EMC Corporation. All rights reserved. State Machine Software Write “5” to disk 1 Disk 1 HealthyDisk 1 Rebuilding Disk 1 Failure Disk “N” Failure Read “1” Write “5” Read “10” Write “14” Many Temporal and Constant Failure Permutations How to be certain it is always correct?

10 10© Copyright 2010 EMC Corporation. All rights reserved. Innovation Pattern Search for an Adjacent Technologist and Collaborate Common (and easy) in a large corporation

11 11© Copyright 2010 EMC Corporation. All rights reserved. Test Engineering Collaboration Power Off Corrupt Data Verify Adjacent Test Engineering Adjacent Test Engineering Adjacent Test Engineering Hundreds of Temporal and Constant Failures Disk Array Qualifier (DAQ)

12 12© Copyright 2010 EMC Corporation. All rights reserved. Venn Diagram Innovation The DAQ Venn Diagram Test Framework RAID Data Integrity Customer Expert Adjacent Technology DAQ Customer Problem + Expertise + Adjacent Technology

13 13© Copyright 2010 EMC Corporation. All rights reserved. Idea to Product: CLARiiON Disk Array Data Correctness = $12 Billion+ Banks, Hospital, Governments

14 14© Copyright 2010 EMC Corporation. All rights reserved. Pushing the Implementation Centers of Excellence (COE) Build CLARiiON U.S.A. Innovates

15 15© Copyright 2010 EMC Corporation. All rights reserved. Global Customer Reach? Customer New Requirements Separation from Growing Markets

16 16© Copyright 2010 EMC Corporation. All rights reserved. Global Push And Pull Global Software Practice: Customer + Expertise + Collaboration

17 17© Copyright 2010 EMC Corporation. All rights reserved. Proven Software Expertise Global employees must improve their Customer knowledge and technology collaboration

18 18© Copyright 2010 EMC Corporation. All rights reserved. Strategy for Global Innovation Stimulate Idea Generation –Based on Customer Needs Stimulate Global Collaboration –Based on COE Needs

19 19© Copyright 2010 EMC Corporation. All rights reserved. Find the Global Intrapreneurs Yearly Global Idea Contest Yearly Customer “Themes”

20 20© Copyright 2010 EMC Corporation. All rights reserved. Pull In Intrapreneurial Help Global Collaboration to Build Ideas

21 21© Copyright 2010 EMC Corporation. All rights reserved. Example: Beijing Customer (China) Search Of Personal Data Expert Personal Search iMecho Utah

22 22© Copyright 2010 EMC Corporation. All rights reserved. Beijing Proposes Personalized Cloud Search

23 23© Copyright 2010 EMC Corporation. All rights reserved. THANK YOU


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