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© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Expanding Mission Critical.

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Presentation on theme: "© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Expanding Mission Critical."— Presentation transcript:

1 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Expanding Mission Critical Infrastructure Global BCS customer round-up and Itanium future © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Kirk Bresniker, HP Fellow Vice President/Chief Technologist HP Business Critical Systems

2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2 When application availability is vital Your mission-critical experience matters SECONDS Intelligent SELF- HEALING MINIMAL software updates ZERO unplanned downtime data integrity NEVER COMPROMISE Recovery specified in

3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3 Major shift in customer expectation for mission- critical MISSION- CRITICAL EPIC/RISC x86 MAIN- FRAME MISSION- CRITICAL x86 EPIC/RISC MAIN- FRAME Today Future INDUSTRY STANDARD MISSION-CRITICAL GREATER FLEXIBILITY EXCEED SLAs

4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4 World depends on HP for mission critical Simplify & Unify IT Always-On Resiliency Dynamic Optimization Investment Protection & Stability COMMITTED to providing the best mission-critical experience INDUSTRY’S ONLY mission-critical Converged Infrastructure Delivering an infrastructure for the FUTURE

5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5 HP delivers a comprehensive mission-critical portfolio HP CloudSystem Matrix with HP-UX HP Integrity Superdome 2 HP Integrity Server Blades HP Integrity NonStop HP VirtualSystem for Superdome 2/ HP-UX HP-UX Virtualization HP Serviceguard OpenVMSNonStop #1 helping lower customer’s TCO for 3 consecutive years* * Gabriel Consulting Group Unix Survey HP Integrity rx2800 i2

6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6 Only HP is paving a path to the future Compelled to trade off always-on resiliency for price performance The most mission-critical applications where downtime is not an option Best of both worlds with no trade-offs GENERAL PURPOSE INFRASTRUCTURE SPECIAL PURPOSE INFRASTRUCTURE Converged IT MISSION-CRITICAL YOUR WAY

7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7 HP Project Odyssey Extending mission-critical converged infrastructure COMPLETE MISSION-CRITICAL EXPERIENCE Simplify & Unify IT Always-On Resiliency Dynamic Optimization Investment Protection & Stability OpenVMSNonStop Continued innovations in established mission- critical Making mission-critical x86 a reality

8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8 HP will deliver a UNIX-like experience for your mission-critical x86 environments by 2014 HP commitment with Project Odyssey 68x7x Advance HP Integrity / HP-UX / NonStop as mission-critical design center Change the game: HP as only vendor unifying UNIX and x86 within a single platform Revolutionize mission-critical with a suite of products for choice and investment protection Courtesy NASA/JPL-Caltech. 54% Greater SMP scalability* More reliable*More efficient* * Based on internal HP testing

9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Continued innovations in established mission-critical

10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 10 Your design center for mission-critical Innovation Lifecycle COMMITTED Itanium Roadmap BROAD ISV Ecosystem CONTINUED LONG Services COMPREHENSIVE

11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 11 Advancing Mission-Critical Integrity/HP-UX Experience INTEGRITY

12 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12 Strengthen, scale up and speed up your mission- critical UNIX® environment with upcoming HP Integrity systems HP Confidential – NDA required Watch for more details: Boosting your infrastructure with a new Integrity product line up within same enclosures and chassis Leveraging the most Significant Itanium® Processor to date: Poulson Fortifying and accelerating your mission-critical IT with HP-UX updates Coming in 2012

13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 13 Mission-critical customers trust Integrity and HP- UX Simplify and Unify IT Always-On Resiliency Investment Protection and Stability Dynamic Optimization New Poulson-based Integrity systems New NonStop rack-mount Entry Class Servers Increased workload flexibility Extended Serviceguard protection Enhanced NonStop’s integrated software stack Maximizing high availability and flexibility Enhancing data protection and security Extending cloud solutions New Kittson-based Integrity systems New Nonstop Systems Future* HP-UX 11i v3 supported through 2022 * This is a rolling (up to three year) Statement of Direction and is subject to change without notice.

14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Making your mission-critical x86 a reality

15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 15 Bringing the best of HP mission-critical to your x86 environments Innovations in established mission-critical Serviceguard High Availability Rich Virtualization Continuum Mission-Critical Services Analysis Engine Fault Tolerant Fabric Mission-Critical x86 Services Infrastructure Software Operating Environment System Software Mission-Critical x86 Servers

16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16 One, common mission-critical Converged Infrastructure HP Mission-Critical Servers DRAGONHAWK HYDRALYNX Future Today Scalable x86 blades HP and Intel partnering to drive the advancement of performance, scalability and MC into Xeon E7 architecture MC x86 Servers

17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 17 Customizable System Software to meet your mission-critical application needs of any size System Software “Unlimited, most flexible partitions” “Up to 3 partitions, 8s max” “All single blade, limited partitions” MC Foundation RASUM Boost Dynamic Computing Choose mission-critical feature levels Choose partitioning options “Superdome-like” Experience Comprehensive

18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 18 Broadening your mission-critical ecosystem with Red Hat Op Environment A UNIX-like Mission- Critical Experience on Linux Starting platform Harden and test full solution stack Extend Linux virtualization Integrate, enterprise middleware Confidence in the environment. Decades of experience. Close partnerships. HP ProLiant DL980 Boost Linux RAS OPEN SOURCE COMMUNITY

19 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 19 Partnering with Microsoft to extend mission-critical for Windows environments A UNIX-like Mission- Critical Experience on Linux Optimized for HP mission-critical x86 platforms Deep integration of full stack Boost scalability for large database support Expanded virtualization Advance error handling and patch management Mission-Critical Windows Ecosystem HP ProLiant DL980 SQL Server Op Environment

20 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 20 Providing you the highest level of availability with Serviceguard for Linux Infrastructure SW Leading HP-UX clustering solution for high availability now available for Linux Built on 20 years of experience to Get protected fast Maximize uptime Ensure business continuity New

21 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 21 HP Services extend your mission-critical experience Services Decades of experience with services for RISC/EPIC OpenVMSNonStop A converged mission-critical experience for traditional and x86 environments

22 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 22 HP gives you choice and protects your investments Longevity with Integrity/HP-UX MISSION-CRITICAL CONVERGED INFRASTUCTURE Mission-Critical your way MISSION-CRITICAL CONVERGED INFRASTUCTURE MISSION-CRITICAL CONVERGED INFRASTUCTURE INVESTMENT PROTECTION

23 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 MISSION-CRITICAL YOUR WAY Start your future TODAY! NonStopOpenVMS For more information, visit

24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Alternatives for More Cost Efficient Databases © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

25 25 Chief Marketing Officer, Large Retail Company “Why does our Bloomington store perform so well with our back to school sale”

26 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 26 The real growth in data is complexity Put your data to work BIM Data Sales On hands Stockouts Etc. What items sell in which stores?

27 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 27 The real growth in data is complexity Put your data to work 1 DemographicsBIM data Sales On hands Stockouts Etc. Local income College tuitions School curriculum Etc. What items sell in which stores? Is our brand perceived better by students of science vs art?

28 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 28 The real growth in data is complexity Put your data to work Geo data 1 DemographicsBIM data Sales On hands Stockouts Etc. Local income College tuitions School curriculum Etc. Distance to competitors Distance to campuses Local weather Etc. What items sell in which stores? Is our brand perceived better by students of science vs art? Is back to school performance impacted by the combination of distance to campus and weather?

29 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 29 The real growth in data is complexity Put your data to work Geo data 1 DemographicsBIM data Sales On hands Stockouts Etc. Local income College tuitions School curriculum Etc. Distance to competitors Distance to campuses Local weather Etc. Competitors promotions Local ad style and spend Promotions Etc Marketing soft data Progressiveness Style classification Brand preference Etc. Social media What items sell in which stores? Is our brand perceived better by students of science vs art? Is back to school performance impacted by the combination of distance to campus and weather? Are we connecting with our market with our back to school promotions? Do we understand our customer well enough to relate to them?

30 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 30 Changing technologyChanging approachesChanging needs From proprietary RDBMS to Open Source Hadoop/NoSQL From apps to event processors From data warehousing to advanced analytics From structured analytics to sentiment analysis Move from 1:1 marketing to social brand perception Move from what sells to why it sells. The new data management paradigm

31 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 31 Where this is headed Open source data management will be prevalent in certain areas of an enterprise Proprietary DBMS’s are not suited and expensive Hadoop has critical mass and will expand it’s role NoSQL and SQL will become more similar NoSQL products will add traditional features RDBMS’s will add eventual consistency, document models, etc but they will always be missing web economics

32 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 32 Profiles, models, scoring Data A framework for enterprise data management Real timeBatchQuery/analysis Traditional Apps App server/ web server Unstructured apps Data manipulation Unstructured feature extraction/cla ssification ETL Business intelligence Query, reporting and ROLAP Data Event processing / web apps CEP/stream processing Analytic sandbox Analytic tools/data prep File system RDBMS NoSQL/ NewSQL Staging area File System EDW Data Marts Analytic R-DBMS External events and data (eg. twitter feeds, sensor data, clickstream )

33 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 33 Profiles, models, scoring Data Real timeBatchQuery/analysis Traditional Apps App server/ web server Unstructured apps Data manipulation Unstructured feature extraction/cla ssification ETL Business intelligence Query, reporting and ROLAP Data Event processing / web apps CEP/stream processing Analytic sandbox Analytic tools/data prep File system RDBMS NoSQL/ NewSQL Staging area File System EDW Data Marts Analytic R-DBMS Get more from your data Traditional (RDBMS/File System) Analytic RDBMS NoSQL (KVS/Document) Hadoop External events and data (eg. twitter feeds, sensor data, clickstream )

34 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 34 Profiles, models, scoring Data Real timeBatchQuery/analysis Traditional Apps App server/ web server Unstructured apps Data manipulation Unstructured feature extraction/cla ssification ETL Business intelligence Query, reporting and ROLAP Data Event processing / web apps CEP/stream processing Analytic sandbox Analytic tools/data prep File system RDBMS NoSQL/ NewSQL Staging area File System EDW Data Marts Analytic R-DBMS HP’s Radar Screen Oracle Sybase MySQL PostgreSQL Hadoop Vertica Autonomy SQL Server Oracle Apache/Hive Cassandra Apache/HBase MongoDB CouchBase VoltDB NuoDB External Events and Data (eg. twitter feeds, sensor data, clickstream )

35 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 35 NoSQL architecture underpinnings “Common wisdom” from white label NoSQL systems vendors What about reliability? Managing multiple clusters? Balanced performance? Performance/watts? Typical system design goals Low cost nodes with direct attached storage Large, low cost disks to support Big Data Minimize connectivity costs Optimize for density Hadoop/NoSQL is all about scale-out of low cost servers NoSQL solutions are more CPU efficient because they don’t have all the overhead of SQL By moving work closer to the data, we can avoid networking costs

36 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 36 Price and performanceOperational efficienciesData management governance Moving of large volumes of data between nodes, clusters and applications Multiple copies stressing storage and network Large number of moving parts, high risk of performance imbalance Flexibility - isolated management of storage vs. compute Multi-tenancy Sharing cluster for better ROI Privacy and finer grained security Data integrity Meta data management and consistency mixing structured/unstructured data Architecture evolution needs to continue Insights from customers

37 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 37 Moonshot (SoC) programMemristor/NVRAM storage Photonics based fabric 1/3 power consumption 2x increase in compute density Algorithm Optimized Function Units 10X performance improvement Lower cost and bigger cache Best option for performance optimized massive storage pools Low latency 10X bandwidth Improved and flexible compute and storage connectivity Technology trends to watch Converged CloudSystem Policy driven service provisioning, modeling, and application lifecycle management

38 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 38 Concept for tomorrow’s information age Order management Customer service Shopping basket Inventory Shared infrastructure – SLA drivenPrivate Cloud – Multi tenantStorage, computer, memory as a service Next gen performance – balanced fabric, interconnect, memory, storage Green Data Center – low power, efficient real-estate, tunable Hadoop batch processing Reporting CRM

39 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 39 The simple view is not our customer’s world Conclusion “NoSQL provide nearly limitless, low cost scale” Scale multiple SQL and NoSQL projects with enormous data movement Scale will be driven by manageability more than limits We will scale the three C’s – capacity, concurrency and complexity Cost pain point shifts from hardware to environmental cost HP has the resources, the motivation and the scope to lead

40 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thank you


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