1. ELECTRONICS MANUFACTURING SERVICES © 2009 Sanmina-SCI Corporation. Sanmina-SCI is a trademark of Sanmina-SCI Corporation. All trademarks and registered trademarks are the property of their respective owners. Communications Enterprise Computing & Storage Multimedia Industrial & Semiconductor Defense & Aerospace Medical Automotive Developing Electronic Products in India Practices, Traps & Strategies for Success S.A.Srinivasa Moorthy, VP- Design Engineering & Head – India Design Center Sanmina-SCI Technology India Private Limited

2. Sanmina-SCI Confidential Note of Caution

3. Sanmina-SCI Confidential Motivation for the Study  Lack of successful products post CDOT era  Why Entrepreneurs focus on software products not electronic products?  Even simple products are imported

4. Sanmina-SCI Confidential Brief on the study  Structured Questionnaire  Interview with respondents  Respondents constituted from  Start ups ( both failed and successful)  EMS Industry  Captive R&Ds  Design Service Companies

5. Sanmina-SCI Confidential Product Development Process Large & Medium Size Players

6. Sanmina-SCI Confidential Product Development Process - Startups Technologist Founded Start-ups Non-Technologist Founded Start-ups

7. Sanmina-SCI Confidential Traps during Concept Phase  Wrong priorities for the right products  Underestimating the dynamics of underlying technologies  Underestimating the development lifecycle costs  Basing Decision on near hand sources  Falling in love with new technology/Cool features

8. Sanmina-SCI Confidential Traps during Product Realization phase  Deferring Reality Check until very late in the lifecycle  Compromising on Engineering activities to meet timelines  Trying to do all internally  Not involving the downstream functions/partners early on in the product realization phase  Lack of integration mechanism among the design team

9. Sanmina-SCI Confidential Traps during transition to manufacturing  Design team’s lack of understanding of drivers of manufacturing costs  Compromising on the time allocated to transition design to manufacturing line  Not designing for foreseeable eventualities

10. Sanmina-SCI Confidential In the end what works? Get Product Priorities Right Defer development of components when alternatives exist Invest in brand building or identity creation Get Product Priorities Right Defer development of components when alternatives exist Invest in brand building or identity creation Strategy Remedies Involve partners early in the lifecycle Involve downstream vendors early in the design cycle Ensure better collaboration between design teams Involve partners early in the lifecycle Involve downstream vendors early in the design cycle Ensure better collaboration between design teams Process Remedies Identify and acquire skills critical to product success Groom in house talent as a back up Develop Cross functional skill among the design teams Identify and acquire skills critical to product success Groom in house talent as a back up Develop Cross functional skill among the design teams Skill Remedies

11. ELECTRONICS MANUFACTURING SERVICES © 2009 Sanmina-SCI Corporation. Sanmina-SCI is a trademark of Sanmina-SCI Corporation. All trademarks and registered trademarks are the property of their respective owners. Communications Enterprise Computing & Storage Multimedia Industrial & Semiconductor Defense & Aerospace Medical Automotive Thank You