INSTITUSI MEDIA Pertemuan 7 Matakuliah: Sosiologi Komunikasi Massa Tahun: 2009/2010
Bina Nusantara University 3 PAST vs PRESENT “When President Lincoln was shot in 1865, people in London learned about it five days later. When President Reagan was shot in 1981, journalist Henry Fairlie was in his office and learned about it when his London editor had seen it on television and phoned Fairlie to get him to go to the scene. Fairlie’s office was one block away.”
The Media Industry –Handful of multi-national corporations dominate publishing, broadcasting, and film industries The Media’s Global Reach –Mass media have begun to create global village in terms of communication –Internet key to creating truly global network Media Concentration Bina Nusantara University 4
5 Media Institutions McQuail mentions Media Institutions on p. 52 How do people use media to satisfy their personal needs? –Surveillance –Socialization –Diversion (Uses and Gratifications Theory)
Bina Nusantara University 6 Surveillance News Weather Traffic Markets Politics Fashions Music
Bina Nusantara University 7 Socialization Did you see Letterman last night? Wasn’t Farah Fawcett outrageous? What about those Browns? Rachel is hot!
Bina Nusantara University 8 Diversion Entertainment stimulates us – relieving boredom. Entertainment relaxes us – giving us a change of pace. Entertainment releases our tensions.
Bina Nusantara University 9 Communication from one person or group of persons through a transmitting device (medium) to large audiences or markets.
Bina Nusantara University 10 Mass Media Industries Books Newspapers Magazines Recordings Radio Movies Television New Media (Internet)
Bina Nusantara University 11 Media is Owned by Corporations
Bina Nusantara University 12 2007 revenues: $173 billion Holdings include NBC Universal and Telemundo Universal Pictures and Focus Features 30 television stations in the U.S Cable networks such as MSNBC, Bravo and the Sci Fi Channel. 3 rd largest media conglomerate in the world. 11 th largest company in the world by revenue.
Bina Nusantara University 13 2007 revenues: $46.4 billion Largest media conglomerate in the world Holdings include The WB Television Network, CNN, HBO, Cinemax, Cartoon Network, TBS, TNT America Online, MapQuest, Moviefone, and Netscape, Warner Bros. Pictures, Castle Rock, and New Line Cinema 150 magazines such as Time, Cooking Light, Marie Claire and People Atlanta Braves baseball team.
Bina Nusantara University 14 2007 revenues: $43 billion Holdings: ABC Television Network Numerous cable networks including ESPN, The Disney Channel, SOAPnet, A&E and Lifetime 71 radio and 10 television stations Music and book publishing companies Production companies such as Touchstone, Miramax and Walt Disney Pictures Six theme parks around the world.