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CORSO DI LAUREA TRIENNALE IN ECONOMIA & MANAGEMENT MARKETING MANAGEMENT DELLE IMPRESE DI SERVIZI Welcome to Buongiorno! By Pietro De Nardis Parma, 5 marzo.

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Presentation on theme: "CORSO DI LAUREA TRIENNALE IN ECONOMIA & MANAGEMENT MARKETING MANAGEMENT DELLE IMPRESE DI SERVIZI Welcome to Buongiorno! By Pietro De Nardis Parma, 5 marzo."— Presentation transcript:

1 CORSO DI LAUREA TRIENNALE IN ECONOMIA & MANAGEMENT MARKETING MANAGEMENT DELLE IMPRESE DI SERVIZI Welcome to Buongiorno! By Pietro De Nardis Parma, 5 marzo 2012

2 Freedom: Give choice and the More the Better Customization: make it my own Scrutiny: I will check it out before I go to the store Integrity: does this company deserve my money? Collaboration: let me help make your product/service better Entertainment: make it fun Speed: serve me now Innovation: give me the latest The eight norms of the Net Generation when it goes shopping

3 B! at a glance Founded in Parma - Italy- in 1999 Founder & current Chairman Mauro Del Rio Chief Executive OfficerAndrea Casalini Chief Commercial OfficerPietro De Nardis B! story… it all started with a joke! In 1995, Mauro began sending his friends a joke a day by , the mail started with a positive greeting: Buongiorno! This initiative constituted the first test-bed for the business model of all Buongiorno's future activities: digital entertainment and CRM. pag. 01

4 4 Buongiorno at a Glance - A Truly Global Leader Over the past 10 years, Buongiorno has emerged as THE global leader in paid content on mobile In 2011, B! transformed itself through: The acquisition of Dada.net The spin-out of the majority of the B2B business Material investments in building new high-potential revenue streams Buongiorno, at the end of 2011: A € MM revenue B2C business, done in about 25 countries A team of 850 professionals in 15 countries around the world An attractive blend of profitable, cash generating, mobile 1.0 services, and several innovative, high-potential new offerings (eg. web apps, skill games, mobile payments, music streaming)

5 5 A Track Record of Achievements  Start of operations as an marketing business  Becoming European  Entrance in the mobile segment and MyAlert acquisition Start up  Listing via reverse merger with Vitamic  Expanding globally and partnering with Mitsui  Strong organic growth and targeted acquisitions, becoming a major mobile player for B2C and B2B  Itouch acquisition: global leadership reached in terms of revenues  Itouch successfully integrated, cost synergies achieved  Business portfolio clean-up and controlled phase out of non strategic business  Resilient growth of core business and opening of new business lines  Focus on cashflow generation and debt reduction  Enhancing and focusing on core B2C business activity:  Agreement with Francisco Partners to become top player in B2B mobile marketing and CRM arena  New business streams: material investments in potential high- growth sector (Winga, Cashlog) –Dada.net acquisition: further strengthen B2C leadership particularly in North America, and enrich existing web-skills –Innovative products (web apps) Growth and Profitability Consolidation Transformation and Investment

6 6 A Digital Entertainment Provider… …with a broad portfolio of B2C services Economics Clients: People B2C: renenues from sales of paid apps & content Recurrent Subscription Model; Telecom revenue sharing The Transformed Buongiorno: A Digital Entertainment Provider…

7 7 A Digital Entertainment Provider… …Italian Foundations, International Horizons… …with broadening prospects in the US

8 8 Evolution of Mobile Content 1.0  HTML 5 Web Apps Brand New Revenue Streams  Skill Games – Winga  Mobile Payments - Cashlog  Digital Music - Play.me New Business – High-Potential Revenue Streams

9 9 The opportunity BY 2014, MOBILE INTERNET USERS WILL OVERTAKE DESKTOP INTERNET USERS

10 10 Investments in High-Potential Revenue Streams - Mobile Internet Apps Telecommunications Operators eliminated from the value chain and revenue sharing APP DEVELOPERS APP STORE FINAL USER  Smartphones: fastest growing mobile area  Worldwide Leaders: and in terms of usage (40% and 26% respectively)  Handset Manufacturers using App Stores for a new wave of content delivery  Application downloads show esponential metrics on Apple App Store and increasing offering on Android Market Operators launching App Stores to compete 30% Revenues 70% Revenues

11 11 Investments in High-Potential Revenue Streams - Mobile Internet Apps Main Advantages of Mobile Web Applications (HTML5): Behave like native handset Apps for the final consumer No handset memory occupied Quick time to market Simultaneous updates for all products at same time across platforms Easy Rating & Social Media Sharing A sustainable business model based on mobile web “Applications” & Telco billing IContentCalendar - Content of the day, daily distribution - Rating, TAF, Facebook sharing, DW icon Product based on: iGirls, StarSecrets, iLoveShopping, iBoys, Sexfactor iFortune - Several different Esoteric and Future applications in only one product - Profiling information – personal user interface - Rating, TAF, FB and Twitter sharing, DW icon Product based on: iFortune FingerBooks - Quick reading books catalogue (categories, top, new, longer) - Rating, TAF, FB sharing, DW icon Product based on: Fingerbooks IContentStore - Content Catalogue (categories, top, new) - Content distribution: download or on-line - Rating, TAF, Facebook sharing, DW icon Product based on: Gamifive, ilikeTV, and iGirlsTV

12 12 Our Portfolio – Some examples StarSecrets latest celebrity gossip, scandals, and rumors straight to mobile devices, with news updated daily Gamifive Unlimited play from a catalog of 130+ casual HTML5 games Playplanet HTML5 storefront for unlimited native apps android games

13 13 Our Portfolio – Some examples iFortune FingerBooks

14 14 Our Portfolio – Some examples: Imagazine Imagazine HTML5 storefront that allows to integrate any type of content, pictures, video, texts, comments in a personalized way Social integration with FB opengraph

15 15 SPLASH PAGE AFTER BANNER CLICK WELCOME SMS Ideal Aquisition flow: MSISDN recognition (one click UX) LOGGED (save desk icon for web app navigation)

16 16 B! to become the leading mobile gambling operator in the major regulated market. Skill Games: Poker, Bingo, Casino, Lotteries Multi-product gaming proposition seamlessly engaging customer on: WingaOnline WingaMobile WingaTV : uniting television and the gaming experience Launched at the end of July, 2011 Roulette Show: the unique show that lets you play live, from the comfort of your living room Expected positive EBITDA by Investments in High-Potential Revenue Streams - Winga € 5 MM wagered last week Investments of > € 7 MM in 2011 € 5 MM wagered last week Investments of > € 7 MM in 2011

17 17 ● In 2010, B! announced a strategic partnership in Italy with CartaSi (6,5M cardholders, 40% market share) ● B! m-payment solution will enable providers, retailers of digital services and mobile content to offer consumers a global mobile payment facility ● Safe & secure: no credit card or other personal details needed ● Italy launched in April 2011 followed by Spain, further geographical expansion depends on market size, competition, credit cards penetration, and existing relations with telcos: the line up includes: Germany, France, and Russia. ● Investments in High-Potential Revenue Streams – Mobile Payments - Cashlog Italian Market potential for will reach € 178 MM in 2013

18 18 Investments in High-Potential Revenue Streams – Play.me Digital Music Service offering over 6.5 million high- quality songs with no limits The first music service offering 360°cross-platform entertainment for complete synchronization through: Web App Mobile App Digital & Web TV Social Networks App (Facebook & Twitter) Set Top Box API Freemium-based content allows for free-trial and pay- per-service Offers elevated visibility to Partners/Sponsers through premium content placing 1.3 million subscribers / unique users per month

19 19 Financials

20 20 Economic and Financial Highlights Q3 Year to Date 2011 (Euro MM) Q3 YTD 2010 Q3 YTD 2011* € € 27.0 € (8.5) € 17.0 € 15.5 € (7.8) € (2.5) € € 22.1 € (10.7) € 10.3 € 4.1 € (2.9) € (6.2) Revenues Adjusted EBITDA D&A /other op. costs Operating profit Net Financial charges Pretax profit Taxes € 7.7 € 1.2 Net result € (0)€ (2.2) Non recurrent costs Impact of new initiatives on income statement : € 4.4 MM more than Q3 YTD 2010 Q trends EBITDA affected by budgeted increase in new business lines € (49.4) € (57.4) Marketing expenses € 88.0€ 89.4 IAV € 27.0 € 19.9 Reported EBITDA * Dada.net Consolidation from June 1, 2011

21 21 Total cash and other financial assets Total payables to banks Total bank loans - current share Total other current financial liabilities Total current financial liabilities Consolidated net current financial position Total bank loans non-current share Net Financial Position Total non-current financial liabilities Net Consolidated Financial Position (Euro MM) € 34.7 € (8.6) € (20.4) € (0.18) € (29.1) € 5.6 € (32.6) € (0.05) € (32.6) € (27.0) Total other non-current financial liabilities € 40.7 € (7.1) € (37.3) € (0.38) € (44.8) € 4.1 € (60.6) € (1.2) € (61.8) € (65.9)

22 22 Summarizing  A global leader with a long successful track record  A new, B2C only focus, reached through positive, complementary M&A moves  A sound balance sheet  A strong market position on 1.0 services, showing resilience and sustained profitability  Some high-potential new initiatives, a couple of which already show good traction

23 Thank you for your attention


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