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StratosHear Revolutionizing mobile advertising. About StratosHear StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing.

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Presentation on theme: "StratosHear Revolutionizing mobile advertising. About StratosHear StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing."— Presentation transcript:

1 StratosHear Revolutionizing mobile advertising

2 About StratosHear StratosHear is a new-age Media & Technology venture, incorporated in Feb 2007, providing mobile based media solutions for brands and advertisers. The platform has a very advanced targeting and profiling engine that ensures that the right ads are delivered to the right people through the right channels. Additionally, the platform comes equipped with a comprehensive system that includes content management, inventory optimization, revenue maximization, billing / reporting modules. Our Products: Ads on Audio (2G) / Video (3G) Telecom side and Banner/Video on WAP/Mobile App Our DNA :Product Innovation, Service Excellence & Passion Our USP:360 degree mobile advertisement solution – Teleco & Non-Teleco Ad Platform Our Teleco Ad Platform uses patent-pending technologies to ensure ads are efficiently & effectively delivered Exclusive partnership with Mobile Audio Ads with Airtel, Tata (CDMA and GSM) and Idea

3 AdRBT Audio Advertisement on Ring Back Tone

4 AdRBT – Audio Advertising Platform AdRBT replaces the Ring Back Tone with the Advertiser’s Ad jingle and enhances brand awareness amongst masses. More than 2 million subscribers across India and across operators Day, time, region, languages, operator targeting available

5 Why a subscriber opts in for AdRBT Operator gives lots of benefits to people participating as Ad Subscribers Free gifts to Ad Subscribers Discount coupons in partnership with various brands 50% off on the monthly Ring Back Tone subscription charge

6 Benefits of AdRBT Millions of people from various operators calling each other everyday Phone Ringing Calling Person hears Ads till the called person does not pick up the phone Caller calls an AdRBT subscriber & hears Ads when phone rings instead of the normal tring tring Caller tells other friends about the Ads that he hears and thus bringing in Brand awareness

7 Esteemed Client List

8 Entertainment Domain & AdRBT For entertainment domain clients: Channel promotion jingles Case Study Objective: Channel launch & to create awareness and anticipation for the new Channel, as well as building affinity for the theme Jingle Targeting:16 circles across North, East and West India Deliverables:11 million impressions to be delivered in 10 days Unique impressions reach at the end of the campaign was approximately 85%

9 Entertainment Domain & AdRBT For entertainment domain clients: Promotion jingles of daily shows Case Study Objective: Drive up the TRP of the show in the Hindi speaking regions Targeting:13 circles across North and West India Deliverables:9 million impressions to be delivered in 20 days Unique impressions reach at the end of the campaign was approximately 90%

10 Automobile Domain & AdRBT For Automobile domain clients: Wishing Indians on the World cup victory Objective: 2 days Roadblock wishing Indians on the World cup victory Targeting:PAN India Deliverables:12 million impressions to be delivered 2 days Unique impressions reach at the end of the campaign was 90% Case Study

11 Automobile Domain & AdRBT For Automobile domain clients: Launch of new Car Case Study Objective: To promote the launch of new car and book test drives Targeting:PAN India using Ad jingles Deliverables: ModelImpressionsDuration Tata Manza11 million3 weeks Etios Liva3 million15 days Chevrolet Spark 5 million1 week

12 Brand Advertisers & AdRBT For Brand Advertisers: Launch of new products Case Study Objective: Spread awareness about the new model before it was available in shops Targeting:UP (East & West), Delhi, Bihar & Jharkhand Deliverables:2 million impressions to be delivered 5 days Unique impressions reach at the end of the campaign was 85%

13 Brand Advertisers & AdRBT For Brand Advertisers: Wishing customers on occasions Case Study Objective: Wishing customers a Happy New Year Targeting:PAN India in 13 different languages Deliverables:3 million impressions to be delivered 3 days Unique impressions reach at the end of the campaign was 90%

14 Mobiadz WAP

15 StratosHear – WAP (MobiAdz) Premium Mobile WAP Ad Network Serves billion Text / Banner Ad requests per month via WAP More than 700 unique publishers Extensive targeting –Handset manufacturer –Handset OS –Handset Functionality –Operator –Channel/ Site Genre Targeting Family Branded, Non branded, Adult sites available

16 Click to Landing Page to provide more information on products and services Click to Call on the IVR Media portals Click to Lead Click to Click to download applications, games, wallpapers etc. Other Click Functionalities Click to SMS

17 Our Client list

18 WAP - Mobiadz For entertainment domain clients: Click to call functionality on WAP Case Study Objective: To divert traffic to their IVR portal and promoting the short code to callers from several operators Targeting:Operator targeting Deliverables:Maximizing revenue for the IVR portal CTR:.7% Conversion rate:Up to 30% achieved

19 For search engine clients: Click to download functionality on WAP Objective: To get more and more users to download the application Deliverables:Maximizing revenue for the client through increased downloads CTR:.7% Conversion rate:Up to 27% achieved Click to Download Case Study

20 Objective: To get more and more users to download the ICICI mobile application Deliverables:Maximizing revenue for the client through increased downloads CTR:.5% Conversion rate:Up to 24% achieved

21 Click to Download Case Study Objective: To get more and more users to download the Toyota Waku-Doki theme song / ringtone Deliverables:Maximizing awareness for the client through increased downloads CTR:.3% Conversion rate:Up to 55% achieved

22 THANK YOU Write to:


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