Presentation on theme: "Presenter: Cheng Tung Student ID: 52244422 Presenter: Tsang Kwok Fai Student ID: 52247020 Presenter: Cheng Ka WaiStudent ID: 52091161."— Presentation transcript:
Presenter: Cheng Tung Student ID: 52244422 Presenter: Tsang Kwok Fai Student ID: 52247020 Presenter: Cheng Ka WaiStudent ID: 52091161
In 80 years, Steve Jobs has determined to leave from Apple's position, and create NeXT Computer Company by himself. But unfortunately, Apple seems like losing their heart and the soul because of Steve Jobs resigned, In Twenty century, Apple decided to invite Steve Jobs to be back apple again to save the company Apple tend to be successful again which be the most value IT company in the world because of Steve Jobs. Product: Smartphone, Music Player, Macbook,
In 2007, they even launch the first generation Smart Phone ”Iphone”to the marketing, it lets the company to gain the top successful. Thereafter, they launch the next generation of IPhone to the marketing after some years and let the whole Smart Phone marketing tend to be Iphone. Incontestably, they change the whole marketing and get the higher marketing sharing, but it brings the unprecedented challenges for them, since the traditional mobile industries are trying to combine together to resist Iphone’s challenge in order to win back the market sharing.
Apple has built up the reputation which represents trendy in the world In fact, Apple always has this quality to totally control the user seem like freak. As a result of Steve Jobs personal ability and the leadership, he conducts Apple to be successful again, Staff has the good motivation in the company. Creative Company, always innovate the creative product.
Apple represents the trendy Trust Apple, Although the product is not perfect User friendly Art in the product Understand the customer’s needed, always update the product. Always updated the product. Good Customer service
Good Motivation, staff work hard in the company Good Leadership, because of Steve Job Good Learning, Knowledge Management Good Culture Good HR Management Good Information Teleology
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Monthly fee$149$199$249$299$399$478$499 Mobile data 100MB200 MB500 MB Unlimited Extra usage $10/10MB, maximum $298 for unlimited usage PCCW Wi-Fi 8,000 hotspots Unlimited Voice-call mins (normal + intra network) 1,2001,600 1,8003,000 8,000 (4,000+4,000) MNP+400 4,000 Video-call mins (intra-network) 60100 200300400 SMS (intra-network) Unlimited MMS (intra-network) 60100 200300400 FREE VAS^ China HK 1-Card-2-Number Service ------ Free 200 mins and special data charge now TV HD 300 mins MOOV on mobile Mini version Free trial pass Mini versio Free trial pass 4,000 mins NETSync on mobile -√√√√√√ SMS BOXX (basic) ---√√√√ now SPORTS -----4,000 mins VAS included Voicemail, call forwarding, call hold, conference call, caller ID, call waiting, call barring and free video calls from/to PCCWeye ▲
Plan Monthly Fee Contract offer Local data usage Unlimited Local Wi-Fi Additional VAS Contract period 5-day Unlimited Plan $50- Unlimited usage for 5 days Thereafter charge: $18/day Maximum: $288 8,000 hotspots with PCCW Wi-Fi 100M network Auto Connect # - Access the internet via PCCW Wi-Fi without logging in everytime Unlimited intra-network SMS 12 months Unlimited Plan $198 $300 Supermar ket Coupon + Unlimited^12 months Ultra-fast Unlimited Plan $328 $2200 rebate Unlimited24 months
Mobile Data Services "Mobile Data Services" allow customers to send and receive data files through their handsets. A variety of data-related services can be enjoyed through the use of Mobile Data Services, including browsing COLORmobile portal, downloading Java games and ringtones, or connecting your notebook computer/ PDA/ pocket PC to the internet via your handset.Mobile Data Services can be used via GPRS transmission mode or WAP 1 transmission mode - both GPRS or WAP 1 mode can be used on most handset models currently available on the market. Wi-Fi Wi-Fi hotspots are located in buildings, shopping malls, restaurants and public locations all over Hong Kong, including all McDonald's restaurants and McCafes, plus all Starbucks outlets Wi-Fi hotspots
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Online music station -Music/ video streaming -purchase for download songs/MV(s) Online App Store Online e-book market
Handset offers with monthly fee contracts Pre-installed programs on mobile devices Trade-in services Accessories, i.e. Pouch, portable chargers
Applications sold at online store Value-added services, i.e. Map services Online game centre Cloud storage