Presentation on theme: "Presenter: Cheng Tung Student ID: 52244422 Presenter: Tsang Kwok Fai Student ID: 52247020 Presenter: Cheng Ka WaiStudent ID: 52091161."— Presentation transcript:
Presenter: Cheng Tung Student ID: 52244422 Presenter: Tsang Kwok Fai Student ID: 52247020 Presenter: Cheng Ka WaiStudent ID: 52091161
In 80 years, Steve Jobs has determined to leave from Apple's position, and create NeXT Computer Company by himself. But unfortunately, Apple seems like losing their heart and the soul because of Steve Jobs resigned, In Twenty century, Apple decided to invite Steve Jobs to be back apple again to save the company Apple tend to be successful again which be the most value IT company in the world because of Steve Jobs. Product: Smartphone, Music Player, Macbook,
In 2007, they even launch the first generation Smart Phone ”Iphone”to the marketing, it lets the company to gain the top successful. Thereafter, they launch the next generation of IPhone to the marketing after some years and let the whole Smart Phone marketing tend to be Iphone. Incontestably, they change the whole marketing and get the higher marketing sharing, but it brings the unprecedented challenges for them, since the traditional mobile industries are trying to combine together to resist Iphone’s challenge in order to win back the market sharing.
Apple has built up the reputation which represents trendy in the world In fact, Apple always has this quality to totally control the user seem like freak. As a result of Steve Jobs personal ability and the leadership, he conducts Apple to be successful again, Staff has the good motivation in the company. Creative Company, always innovate the creative product.
Apple represents the trendy Trust Apple, Although the product is not perfect User friendly Art in the product Understand the customer’s needed, always update the product. Always updated the product. Good Customer service
Good Motivation, staff work hard in the company Good Leadership, because of Steve Job Good Learning, Knowledge Management Good Culture Good HR Management Good Information Teleology
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