Presentation on theme: "Qin LIU 2010.12. Outline Background of Mobile Internet Computing What is Android ? Why is Android ? Challenge Opportunity."— Presentation transcript:
Outline Background of Mobile Internet Computing What is Android ? Why is Android ? Challenge Opportunity
The maturing mobile experience
Application-Driven Social Networking Video VoIP
What is Android ? Concept Web page Features
What is Android ？ Android is the software platform from Google and the Open Handset Alliance that has the potential to revolutionize the global cell phone market. It has the capability to make inroads in many other (non ‐ phone) embedded application markets.
What is Android ？ Android consists of a complete set of software components for mobile devices including: An operating system Middleware Key mobile applications
Android’s web page
Feature for Android Pro Dalvik Virtual Machine Linux Kernel Free Stable Driver support Framework Java Free Eclipse plugins Additional Features Integrated(webkit) browser 2D and 3D graphics APIs with HW Database – SQLite Video and audio codec Bluetooth,EDGE,3G,Wifi Camera, GPS, Compass, and accelerometer Con No JVM No J2ME Performance Have to use JNI API Android.*
Listen from the project creators/developers – Nick Sears. Co ‐ founder of Android – Steve Horowitz. Engineering Director – Dam Morrill. Developer – Peisun Wu. Engineering Project Manager – Erick Tseng. Project Manager – Iliyan Malchev. Engineer – Mike Cleron. Software Manager – Per Gustafsson. Graphics Designer. – etc… Why Android ?
What is Open Handset Alliance? A commitment to openness, a shared vision for the future, and concrete plans to make the vision a reality. Welcome to the Open Handset Alliance™, a group of 71 technology and mobile companies who have come together to accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile experience. Together we have developed Android™, the first complete, open, and free mobile platform. We are committed to commercially deploy handsets and services using the Android Platform. --
Open Handset Alliance Members
Android’s Context: Mobile Market Players Mobile Network Operators Device Manufacturers Software Vendors Mobile network operators want to lock down their networks, controlling and metering traffic. Device manufacturers want to differentiate themselves with features, reliability and price points. Software vendors want complete access to the hardware to deliver cutting-edge applications.
Different Philosophy Iphone was designed by marketers and implemented by engineers Android was designed by engineers and polished by the marketers
Always Connected WiFi and/or 3G Always on From activation Google Gears Google Services Search, Gmail, Gmap, Gtalk Browser-Webkit Mobile Mashup XML More target Suitable for small screen LBS (Location Based Service)
Customizable Open Handset Alliance 47 Members Operators/Manufacturers /Semiconductor/Commercializ e/Software Dev Phone Everyone can build Build from the source Target Phone/Netbook/GPS Digital photo frame/Book reader More and more big names 40+ in 2010 Domestic Phone MTK, Huawei
Challenge for Android Lack of Android developers Fragmentation Better user expectation Strong rivalries
Lack of Android developers
Better User Expectation
Opportunity Socialized apps and Mashups Location based service Mobile Widget
Google Mobile Ads
BumpTop – May 2010 Been Acquired by Google
Did Apple Buy imsense for HDR(£342,000 )?
Do it yourself Plan Idea Team Development Market Service
Key to success Content Time to Market User happiness