Presentation is loading. Please wait.

Presentation is loading. Please wait.

Qin LIU 2010.12. Outline  Background of Mobile Internet Computing  What is Android ?  Why is Android ?  Challenge  Opportunity.

Similar presentations


Presentation on theme: "Qin LIU 2010.12. Outline  Background of Mobile Internet Computing  What is Android ?  Why is Android ?  Challenge  Opportunity."— Presentation transcript:

1 Qin LIU

2 Outline  Background of Mobile Internet Computing  What is Android ?  Why is Android ?  Challenge  Opportunity

3 The maturing mobile experience

4

5

6

7

8 Application-Driven  Social Networking  Video  VoIP

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25 What is Android ?  Concept  Web page  Features

26 What is Android ?  Android is the software platform from Google and the Open Handset Alliance that has the potential to revolutionize the global cell phone market.  It has the capability to make inroads in many other (non ‐ phone) embedded application markets.

27 What is Android ?  Android consists of a complete set of software components for mobile devices including: An operating system Middleware Key mobile applications

28 Android’s web page

29 Feature for Android  Pro Dalvik Virtual Machine  Linux Kernel Free Stable Driver support  Framework Java Free Eclipse plugins  Additional Features Integrated(webkit) browser 2D and 3D graphics APIs with HW Database – SQLite Video and audio codec Bluetooth,EDGE,3G,Wifi Camera, GPS, Compass, and accelerometer  Con No JVM No J2ME  Performance Have to use JNI  API  Android.*

30 Sensor  Sensor.TYPE_ACCELEROMETER :加速度传感器  Sensor.TYPE_GYROSCOPE :陀螺仪传感器  Sensor.TYPE_LIGHT :亮度传感器  Sensor.TYPE_MAGNETIC_FIELD :地磁传感器  Sensor.TYPE_ORIENTATION :方向传感器  Sensor.TYPE_PRESSURE :压力传感器  Sensor.TYPE_PROXIMITY :近程传感器  Sensor.TYPE_TEMPERATURE :温度传感器

31 Android SDK May Android 2.2

32 Introducing Android 2.2 

33 Why Android ?  Market  Rivals  Alliance  Spirit

34

35 Competitors

36 Android Rival - iPhone  Why iPhone so popular? Years of loyalty users – iPod PC in phone ○ Mac OS X Unique UI Concept ○ Multi-touch ○ Full Browser

37 Windows Phone 7 – Feb

38 Windows Phone 7 Device Lineup  Dell Venue Pro  HTC HD7  HTC Surround  LG Quantum  Samsung Focus  $15 for lisence

39 WP7 对比 Android  平分秋色的浏览器  第三方应用的匮乏  全局搜索的缺失  没有第三方应用程序的多任务  严格的硬件审查

40 MeeGo 1.1— Oct  主要功能包括: 核心 OS 1.1—— 针对所有 UX 的统一基础操作系统。 核心 OS 1.1 上网本 UX 1.1—— 针对上网本的完整核心应用集。 上网本 UX 1.1 车载资讯系统( In-Vehicle Infotainment ) UX 1.1—— 包含采用 Qt 4.7 构建的 IVI 示例主屏幕和任 务栏以及语音识别。 车载资讯系统( In-Vehicle Infotainment ) UX 1.1 手机 UX 1.1—— 实现了基本的开发 UX ,包括语音 通话、短信、浏览网页、音乐和视频播放、图片 查看、连接管理等。 手机 UX 1.1 SDK 1.1 beta—— 针对 MeeGo 核心 OS 和支持 UX 的 SDK 将在 MeeGo 都柏林高峰会议之前发布 MeeGo 都柏林高峰会议

41

42

43 Market

44

45

46

47 Satisfaction

48  Listen from the project creators/developers – Nick Sears. Co ‐ founder of Android – Steve Horowitz. Engineering Director – Dam Morrill. Developer – Peisun Wu. Engineering Project Manager – Erick Tseng. Project Manager – Iliyan Malchev. Engineer – Mike Cleron. Software Manager – Per Gustafsson. Graphics Designer. – etc…  Why Android ?

49 What is Open Handset Alliance?  A commitment to openness, a shared vision for the future, and concrete plans to make the vision a reality.  Welcome to the Open Handset Alliance™, a group of 71 technology and mobile companies who have come together to accelerate innovation in mobile and offer consumers a richer, less expensive, and better mobile experience. Together we have developed Android™, the first complete, open, and free mobile platform.  We are committed to commercially deploy handsets and services using the Android Platform.  --

50 Open Handset Alliance Members

51 Android’s Context: Mobile Market Players Mobile Network Operators Device Manufacturers Software Vendors  Mobile network operators want to lock down their networks, controlling and metering traffic.  Device manufacturers want to differentiate themselves with features, reliability and price points.  Software vendors want complete access to the hardware to deliver cutting-edge applications.

52 Different Philosophy  Iphone was designed by marketers and implemented by engineers  Android was designed by engineers and polished by the marketers

53 Spirit of Android  Openness  Always Connected  Customizable

54 Always Connected  WiFi and/or 3G  Always on  From activation  Google Gears  Google Services  Search, Gmail, Gmap, Gtalk  Browser-Webkit  Mobile Mashup  XML  More target  Suitable for small screen  LBS (Location Based Service)

55 Customizable  Open Handset Alliance  47 Members  Operators/Manufacturers /Semiconductor/Commercializ e/Software  Dev Phone  Everyone can build  Build from the source  Target  Phone/Netbook/GPS  Digital photo frame/Book reader  More and more big names  40+ in 2010  Domestic Phone  MTK, Huawei

56 Challenge for Android  Lack of Android developers  Fragmentation  Better user expectation  Strong rivalries

57 Lack of Android developers

58 Fragmentation

59 Better User Expectation

60 Opportunity  Socialized apps and Mashups  Location based service  Mobile Widget

61 Google Mobile Ads

62 Success Stories

63 Idea

64

65

66

67

68

69

70

71

72

73

74 BumpTop – May 2010  Been Acquired by Google

75 Did Apple Buy imsense for HDR(£342,000 )?

76 Do it yourself  Plan  Idea  Team  Development  Market  Service

77 Key to success  Content  Time to Market  User happiness

78 Take your first step  Hello Android!


Download ppt "Qin LIU 2010.12. Outline  Background of Mobile Internet Computing  What is Android ?  Why is Android ?  Challenge  Opportunity."

Similar presentations


Ads by Google