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Sales Accelerator Program for Mobile Handset Vendors.

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Presentation on theme: "Sales Accelerator Program for Mobile Handset Vendors."— Presentation transcript:

1 Sales Accelerator Program for Mobile Handset Vendors

2 The Top 5 Handset Vendor Sales Challenges 1

3 #1. Competition is brutal

4 #2. Standing out from the crowd

5 #3. Product complexity is slowing adoption

6 #4. Sales success driven by user recommendation

7 #4. Competing with the next cool device

8 The Top 5 Handset Vendor Sales Opportunities 2

9 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe More than 50 percent of all purchasing decisions by shoppers are made spontaneously at the point of sale According to a recent study by German brand and retail experts Gruppe Nymphenburg 9 #1. How we buy

10 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe +50%

11 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe It all Happens Here

12 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe Marketing gets them to come in and look

13 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe Sales effectiveness in-store maximises sales conversion rates

14 #2. Increase your in-store presence

15 15 #3. Test Drive

16 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe +50%

17 #4. Trial usage experience

18 +50%

19 HOW?

20 #5. Help our sales personnel to sell your devices

21 21 #6. Use Live Device Program to create Customer Experience Centers

22 Shape customer’s buying intentions

23 +50%

24 Live Device Sales Accelerator Program 3

25 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe 25 Live Device Demonstrator Program  Give handset devices to our Top Sales Performers  Show them how to:  use them effortlessly  demonstrate device features  make demonstrations that are impactful and memorable  Drive in-store sales conversion rates to the next level 1.Get in-store sales agents selling for you 2.Accelerate sales of your handset devices 3.Create a positive and memorable try/buy experience at POS 4.Gain faster usage adoption resulting in superior user experience Increase handset device sales by demonstrating devices effectively at the point of sale. Benefits: Objective:

26 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe 26  Handset vendor : provides 1 or 2 live devices/participating shop  Orange: provides full function demonstration calling plan  Put the device in their hands and ask them to make 1 free call to anyone in the world  Test drive and take home Create the “Orange Experience” in-Store Objective: Live Device Test Drive Program Deliver on our Corporate values:  "Together we can do more"  "Delivering a different customer experience "  Orange 2012: Simplicity, Agility and Sustainable Growth Benefits:

27 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe Winter Winners Recognition Awards Event March Live Device Sales Accelerator Program Summer Splash Recognition Awards Event October 2009  Sponsorship 1 or 2 days of 1 or both Awards Events  Meet and greet Top Sales Performers and Orange Exec Mgt.  Showcase your devices  Product familarisation workshops  Device usage clinics  Exchange of ideas and experience  ½ day Product Workshops  1½ days outdoor activities: golf, tennis, etc.  Fun & excitement  Motivating & memorable Sponsorship Opportunity:  2 Events  2 Days each 1 2

28 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe 28 Live Device Demonstrator Program Vendor Investment:  Sponsorship :  1 day 75K€  2 days 120K €  Demonstrator Devices:  devices  Showcase : Customer Experience centers:  1 pilot/country, POS materials + 1 device/pilot  Product familarisation workshops and clinics  Device usage best practices  Exchange of ideas and experience

29

30 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe 30 Live Device Program - Target Vendors Vendor Iist:  Samsung  HTC  Blackberry  Nokia  Apple  Sony-Ericsson  Microsoft  Others

31 Sales Accelerator Program for Mobile Handset Vendors

32 SalesChannel Europe ©2009 All rights reserved SalesChannel Europe "Together we can do more”


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