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© 2007 Extreme Networks, Inc. All rights reserved. Go-Green Three Intelligent Ways to Save Power Jan Hof Director Field Marketing EMEA-SAM.

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Presentation on theme: "© 2007 Extreme Networks, Inc. All rights reserved. Go-Green Three Intelligent Ways to Save Power Jan Hof Director Field Marketing EMEA-SAM."— Presentation transcript:

1 © 2007 Extreme Networks, Inc. All rights reserved. Go-Green Three Intelligent Ways to Save Power Jan Hof Director Field Marketing EMEA-SAM

2 © 2007 Extreme Networks, Inc. All rights reserved. Page 2 Introducing Extreme Networks ® Leadership Technology: Superior performance for voice, video, and data Partnerships: Deep and ongoing relationships with industry leaders Customer Focus: Customer focused requirements, service and support organization Trust: Over 15 million ports shipped to household names around the world Innovation Pioneering: We created the Layer 3 switching market in 1996 Never Satisfied: Strong R&D and Support investment. Commitment to quality People 875 Extremists world-wide

3 © 2007 Extreme Networks, Inc. All rights reserved. Page 3 Provided the network for the 2006 FIFA world Cup Carries 50% of the UK Internet traffic Is used by a Customer whose downtime costs $174M per hour Delivered the network for three main Airports in Italy Carried the data for the experiments that unlocked the secrets of human DNA Has more than 100 Service provider customers worldwide ………. Did you know Extreme Networks… What do these customers have in common?

4 © 2007 Extreme Networks, Inc. All rights reserved. Page 4 Mid- to Large-Sized Enterprises Exceptional voice—availability and quality that delights users Integrated security—extended reach, choice and value Excellent implementations—on time and within budget Service Providers Higher market share—versatile solutions extend market coverage Increase revenue per subscriber—new Triple Play services to drive additional revenue Extreme Networks pioneering open architecture delivers meaningful insight and unprecedented control Focus on Your Needs We help meet Tough Commitments

5 © 2007 Extreme Networks, Inc. All rights reserved. Page 5 We solve the toughest networking challenges… 1 …with engaged networks that deliver powerful insight and control… 2 …reduce power-consumption with design equity and network automation. 3

6 © 2007 Extreme Networks, Inc. All rights reserved. Green IT: An Emerging Challenge IT consumed about 61 billion kilowatt-hours in 2006—about 1.5 percent of the total electricity consumed in the US—at a cost of about $4.5 billion. Power consumption in the industry could nearly double by Report to Congress on Server and Data Center Energy Efficiency,” Environmental Protection Agency, Aug. 3, 2007 The price of building a new data center has quadrupled since 2000, in large part due to the costs associated with the infrastructure needed to power and cool the building. Bruce Taylor, chief analyst at the Uptime Institute featured in eWeek Magazine, Aug. 14, 2007

7 © 2007 Extreme Networks, Inc. All rights reserved. Page 7 Green IT – Market Drivers

8 © 2007 Extreme Networks, Inc. All rights reserved. Go-Green Value Proposition Equipment that’s turned off when not in use Networks that help save energy Design optimized to use less power Value Lower Energy Cost

9 © 2007 Extreme Networks, Inc. All rights reserved. Network Design Optimized to use less Power 2-Tier Network Design: Lower hardware cost Lower hardware cost Less Switches  Less Power Less Switches  Less Power Less Sites  Lower OPEX Less Sites  Lower OPEX 2-Tier Network Design: Lower hardware cost Lower hardware cost Less Switches  Less Power Less Switches  Less Power Less Sites  Lower OPEX Less Sites  Lower OPEX 3-Tier Network Design: Higher hardware cost More Switches  More Power More Sites  Higher OPEX 3-Tier Network Design: Higher hardware cost More Switches  More Power More Sites  Higher OPEX

10 © 2007 Extreme Networks, Inc. All rights reserved. Lower Power Infrastructure Networks with LESS BlackDiamond® W for a typical configuration 192 ports Redundant management modules Typical Enterprise Core Switch 1,677W for an equivalent configuration 192 ports Redundant management modules Summit® X250e-48p 75W power consumption Typical Enterprise Edge Switch 170W power consumption Network Core Network Edge

11 © 2007 Extreme Networks, Inc. All rights reserved. Tolly Evaluation Power Consumption of Enterprise Core Switches Page Extreme BlackDiamond 8800 Cisco Catalyst 6509 Foundry BigIron RX-16 Average Power Consumption [Watts] BlackDiamond uses 3.4x times less power, on average, than Catalyst 6509 and 2x less power than BigIron RX16 Source: The Tolly Group, March 2008 – report

12 © 2007 Extreme Networks, Inc. All rights reserved. The Value of Green IT in $ 50% - 65% less Power 3-5% of the investment cost or over the lifetime of a network 15-25% of the investment cost Page 12 or over a 5-year period you save the cost of each 6 th BlackDiamond 8810! =

13 © 2007 Extreme Networks, Inc. All rights reserved. Introducing Network Widgets Powerful Automation and Immediate Usability ● Improve network security and reliability, reduce operational costs, and complexity without costly coding or expensive, top-of-the-line switches ● Pre-built widgets deliver free and open extensions that support deployment, operations, optimization, and monitoring ● Widget Central web site provides a forum for sharing widgets and modifications ● Installations needing a more tailored solution to a unique security or implementation challenges ● Organizations who could automate routine or repetitive tasks but who lack staff and expertise to customize the network Value Proposition Capabilities Ideal Applications

14 © 2007 Extreme Networks, Inc. All rights reserved. Widget Central: Growing the Library ● Security Setup widgets for RADIUS, Netlogin, VLANs, and more ● Scheduled Power over Ethernet On and Off ● EAPS, SRP, and Basic Network Deployment Configuration ● Loop Detection and Mitigation ● Intrusion Detection and Protocol Anomaly Detection and Recovery ● IPv6 Optimization ● Quality of Service Configuration ● Automated Adds, Moves, and Changes for Common Devices like VoIP Handsets

15 © 2007 Extreme Networks, Inc. All rights reserved. Automated Power Management Turn Off Unused Devices Universal Port Framework Port profiles reside on switches, execute based on defined triggers Time-based triggers can power down non-essential devices at pre- defined times Works with any IP handset Universal Port Manager Design, troubleshoot, deploy and monitor Universal Port profiles Centralized for easy management Universal Port: “the USB for Networks”

16 © 2007 Extreme Networks, Inc. All rights reserved. Page 16 Universal Port the technology underneath Static Profile Activated by the switch at the time the port configuration is pushed Current port setting is saved in switch configuration (persistent) Dynamic Profile Activated / De-activated by the switch when the specified event occurs Current port setting is not saved across reboots (non-persistent), it is a temporary configuration Triggers: Connect/De-Connect Authenticate/De-Authenticate Network Login failed login protection. MAC Security Edge port loop protection Ingress/Egress port QoS / security profile transfer to backup port. ACL – Policy violation ACL – traffic baseline violation Port down Blade down Time of Day Any entry in the System Log can function as Trigger

17 © 2007 Extreme Networks, Inc. All rights reserved. Adding it Up

18 © 2007 Extreme Networks, Inc. All rights reserved. A Real-World Scenario A 2,000 user Converged voice and data network Equipment list: Equivalent Solution Core: (2) Enterprise Core switches Edge: (106) Enterprise edge Switches Phones: 2,000 color display handsets Total power: 37kW Annual consumption: 326,000 kW-h Extreme Networks consumes 44% Less Power of an equivalent solution! Extreme Networks Core: (2) BlackDiamond 8810’s Edge: (106) Summit X250/450 fixed configuration switches Phones: 2,000 Avaya 9640G color display gigabit handsets Total power: 25kW Universal Port power management Annual consumption: 184,000 kW-h

19 © 2007 Extreme Networks, Inc. All rights reserved. Extreme’s Automation Framework Helps Saving Power Helps Saving Cost Helps Saving the Planet Extreme’s Automation Framework Helps Saving Power Helps Saving Cost Helps Saving the Planet

20 © 2007 Extreme Networks, Inc. All rights reserved. Thank You Purple by Design… …Naturally Green Switches built to save Money and Energy

21 © 2007 Extreme Networks, Inc. All rights reserved. © 2006 Extreme Networks, Inc. All rights reserved.


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