Presentation on theme: "SOFT BANK MOBILE 20081317 경영학과 임장빈. 목차 SOFT BANK 란 ? SOFT BANK MOBILE 그룹 회사 SOFT BANK MOBILE 회사 연혁 일본 이동통신 사업자 가입자 현황 S.B.M 의 성공요인 일본 이동통신."— Presentation transcript:
SOFT BANK 광고 http://qtv.freechal.com/Viewer/QTVOutVie wer.asp?docid=177732&srchcp=N&q= 브 래드 %20 피트 %20 광고
SOFT BANK MOBILE 그룹 회사 Description of Business Sales agent for mobile phones FoundedJuly 1, 2002 Location8-18-11, Ginza Chuo-ku, Tokyo 104-0061 Japan Chairman & CEOMasayuki Hayashi Capital100,000,000yen Number of Employees Approx. 250 Description of Business Business related to the maintenance of information processing systems used in mobile communications FoundedJuly 1, 2002 Location1-9-1 Higashi- shimbashi, Minato- ku, Tokyo 105- 7317 Japan Chairman & CEOMasahiro Fujioka Capital100,000,000yen Number of Employees Approx. 180 Sales Companies Operation Companies TELECOM EXPRESS Co., Ltd. Japan System Solution Co., Ltd.
SOFT BANK MOBILE 회사 연혁 Dec. 1986 Founded Railway Telecommunication CO., Ltd. (current SOFTBANK MOBILE Corp.) May 1989 Railway Telecommunication CO., Ltd. merged with (former) JAPAN TELECOM CO., LTD. and changed the company name to JAPAN TELECOM CO., LTD. (current SOFTBANK TELECOM Corp.) Apr. 1994 Started the second generation mobile telecom service. Nov. 1997 Achieved e-mail transmission on mobile phone alone for the first time in Japan Nov. 1998 Founded IMT-2000 Planning Co., Ltd. (current SOFTBANK MOBILE Corp.) Launched ‘Sky Melody,’ mobile telecom first* ring tone distribution service. Oct. 1999 All companies of Digital Phone Group and Digital TU-KA Group changed the company name to J-Phone.
SOFT BANK MOBILE 회사 연혁 Apr. 2000 IMT-2000 Planning Co., Ltd. changed the company name to J-Phone Communications Co., Ltd. Nov. 2000 Released ‘J-SH04,’ a first mobile handset* mounting a digital camera. Oct. 2001 J-Phone Group became an affiliate of Vodafone Group. Dec. 2002 Launched the third generation mobile telecom service using world first* 3GPP compliant W-CDMA method. Oct. 2003 J-Phone Co., Ltd. changed the company name to (former) Vodafone K.K. Nov. 2003 Launched ‘SOFTBANK Biz Access (former vodafone Biz Access),’ mobile telecom first* charged service for corporate users and flat rate service for Web packet communication. Dec. 2003 JAPAN TELECOM HOLDINGS CO., Ltd. changed the company name to Vodafone Holdings K.K. Released ‘V601N,’ a Japan first* mobile handset mounting terrestrial analog TV tuner.
SOFT BANK MOBILE 회사 연혁 Oct. 2004 Vodafone Holdings K.K. and (former) Vodafone K.K. merged and changed the company name to Vodafone K.K. Dec. 2004 Launched ‘Global roaming video call,’ a Japan first* video phone call function supported overseas as well. Feb. 2005 Released ‘V603SH,’ a world first* mobile handset mounting ‘motion control sensor’ detecting tilt or move of the handset. Nov. 2005 Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination. Nov. 2005 Launched ‘LOVE Flat,’ mobile telecom first* service to allow unlimited call and mail transmission to a designated destination. Apr. 2006 Vodafone K.K. became an affiliate of the SOFTBANK Group. May 2006 Released ‘Vodafone 905SH,’ an AQUOS® model supporting one-seg broadcasting. Oct. 2006 Changed the company name to SOFTBANK MOBILE Corp. and changed the brand name to ‘SoftBank.’Launched a new price plan, ‘Gold Plan.’
Jan. 2007 Launched a new price plan, ‘White Plan.’ Mar. 2007 Launched ‘Double White,’ discount option service exclusively for White Plan. Jun. 2007 Launched ‘White Plan Family Discount 24,’ discount service for family users.Number of subscribers to ‘White Plan’ exceeded five million. Aug. 2007 Number of the third generation base stations exceeded 46,000. Dec. 2007 Number of subscribers to ‘White Plan’ exceeded ten million. 출처 : http://www.softbankmobile.co.jp SOFT BANK MOBILE 회사 연혁