Presentation on theme: "Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010."— Presentation transcript:
Facing the Digital Economy Damjan Arsovski iFront,
About… Interactive Marketing Specialist at Blueliner Marketing, New York Co-Founder and Project Manager at IWM Network, Macedonia Co-Founder and Editor in Chief at IT.com.mk, Macedonia Shareholder and User Experience/Marketing Consultant at Copa TV, California
About Blueliner Internet marketing and web development firm HQ on Wall Street, NYC with offices in India & Bangladesh Recognized for hybrid on/offshore model, award-winning design, and ROI-driven, online marketing campaigns Core services: web design (dev/e-commerce) and internet marketing strategies (7 Pillars) Arman Rousta, Co-Founder & CEO - Successful entrepreneur; - Guided prior acquisitions - Inventor of 7 Pillars of Internet Marketing - Featured on CNNfn, Newsweek, Success Mag., Crain’s NY and Barron’s David Houle, Chief Business Strategist - VP Sales for launch of MTV, VH1, CNN Headline News yrs in media, advertising sales, and programming - Won a Peabody, two Emmys and was nominated for an Academy Award - Public Speaker, Author, Featured Columnist on Oprah.com
Blueliner New York
About IWM Network Macedonian portal for information and communication technology Web 2.0 medium Mission: support, educate and promote the Macedonian IT potential Mix between interactive marketing agency and consulting company Specializes in branding, design, web development and e-marketing Private company established in 2008
Blueliner’s 7 Pillars of e-Marketing Pillar 1. Search Engine Optimization Pillar 2. Online Advertising (PPC, CPM) Pillar 3. Marketing Pillar 4. Interactive PR Pillar 5. Affiliate Marketing (CPA/CPL) Pillar 6. Web Analytics Pillar 7. Social Media
THE AGE OF DIGITAL ECONOMY
Example #1: Money/Payment
Example #2: Services
Example #3: Information
Example #4: Business 24 yr old musician Tihomir Cvetkovski from Prilep, Macedonia
Example #5: Decision Making Status question: Good pizza in Skopje, Macedonia?
Example #5: Decision Making (cont.) People I’ve never directly met or I’ve been introduced to….
Example #5: Decision Making (cont.)
Information "So why did we build a new search indexing system? Searchers want to find the latest relevant content and publishers expect to be found the instant they publish." - Google blog post "Our new search index: Caffeine"
WHAT ELSE HAS CHANGED?
WELL, NOW USERS PWN THE WORLD!
Users pwn the Web! They can use millions of easy available tools to publish info and say what they want to say, without censorship…
Users pwn the Web! They have voice and are also well connected between each other on a global level via multiple platforms….
Users pwn the Web! They control the situation and can cause serious damage… Ex. Toyota, BP Oil Spil, Iran, Mumbai…
Users pwn the Web!
Clients are always right… … except when they are NOT!
Clients are not always right!?
SO, WHAT TO DO ABOUT THIS?
1) Learn to Compete on a Global Level
2) Learn to Communicate
3) Be Brave and Innovative…
3) Start Thinking Outside the Box
4) Invest and Experiment CLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS “Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing
SEM Case Study: Lufthansa Airlines Client: Lufthansa serves more than 330 destinations in over 90 countries. It is renowned for its service to Germany, Europe and beyond. The identified challenges we faced: the airline needed to overcome the high price-point perception to successfully target the economically savvy ethnic consumer while competing against multiple non-stop carriers. Campaign Objective: Identify and increase overall market share within untapped U.S. communities. Shift leisure sales from agents to weflyhome.com. Services Rendered: Market research and consumer preference analysis; Marketing strategy development; creative solutions; Targeted media planning and buying; Online ip- targeting; PR and multicultural relations and Consulting on market preferences and trends. Results: Traffic to special online booking portal increased from 0 to 300,000 unique web users in 6 months; Ticket revenue surpassed business case target by 91% in 2005 and 130% in In 2008, October’s movie night campaign garnered 16,000 new visitors to the microsite. In January 2009 advanced bookings to India increased by 30% compared to last year – in a downturn economy. Client Testimonial: “ Without a doubt our marketing activities and efforts have made a strong contribution towards this success,” Dirk Janzen, Director, Leisure & Online Sales.