Presentation on theme: "Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010."— Presentation transcript:
Facing the Digital Economy Damjan Arsovski iFront, 10.06.2010
About… Interactive Marketing Specialist at Blueliner Marketing, New York Co-Founder and Project Manager at IWM Network, Macedonia Co-Founder and Editor in Chief at IT.com.mk, Macedonia Shareholder and User Experience/Marketing Consultant at Copa TV, California
About Blueliner Internet marketing and web development firm HQ on Wall Street, NYC with offices in India & Bangladesh Recognized for hybrid on/offshore model, award-winning design, and ROI-driven, online marketing campaigns Core services: web design (dev/e-commerce) and internet marketing strategies (7 Pillars) Arman Rousta, Co-Founder & CEO - Successful entrepreneur; - Guided prior acquisitions - Inventor of 7 Pillars of Internet Marketing - Featured on CNNfn, Newsweek, Success Mag., Crain’s NY and Barron’s David Houle, Chief Business Strategist - VP Sales for launch of MTV, VH1, CNN Headline News - 25+ yrs in media, advertising sales, and programming - Won a Peabody, two Emmys and was nominated for an Academy Award - Public Speaker, Author, Featured Columnist on Oprah.com
About IWM Network Macedonian portal for information and communication technology Web 2.0 medium Mission: support, educate and promote the Macedonian IT potential Mix between interactive marketing agency and consulting company Specializes in branding, design, web development and e-marketing Private company established in 2008
Blueliner’s 7 Pillars of e-Marketing Pillar 1. Search Engine Optimization Pillar 2. Online Advertising (PPC, CPM) Pillar 3. Email Marketing Pillar 4. Interactive PR Pillar 5. Affiliate Marketing (CPA/CPL) Pillar 6. Web Analytics Pillar 7. Social Media
Information "So why did we build a new search indexing system? Searchers want to find the latest relevant content and publishers expect to be found the instant they publish." - Google blog post "Our new search index: Caffeine"
4) Invest and Experiment CLIENT BENEFITS FROM TOP SEARCH ENGINE RANKINGS “Honeymoon vacation” 60,000 searches per month! 1 st page of Google, 5 th listing
SEM Case Study: Lufthansa Airlines Client: Lufthansa serves more than 330 destinations in over 90 countries. It is renowned for its service to Germany, Europe and beyond. The identified challenges we faced: the airline needed to overcome the high price-point perception to successfully target the economically savvy ethnic consumer while competing against multiple non-stop carriers. Campaign Objective: Identify and increase overall market share within untapped U.S. communities. Shift leisure sales from agents to weflyhome.com. Services Rendered: Market research and consumer preference analysis; Marketing strategy development; creative solutions; Targeted media planning and buying; Online ip- targeting; PR and multicultural relations and Consulting on market preferences and trends. Results: Traffic to special online booking portal increased from 0 to 300,000 unique web users in 6 months; Ticket revenue surpassed business case target by 91% in 2005 and 130% in 2006. In 2008, October’s movie night campaign garnered 16,000 new visitors to the microsite. In January 2009 advanced bookings to India increased by 30% compared to last year – in a downturn economy. Client Testimonial: “ Without a doubt our marketing activities and efforts have made a strong contribution towards this success,” Dirk Janzen, Director, Leisure & Online Sales.