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Case Study: Canaan  Aaron Hsu  Chairman, XPEC Entertainment An Insight on Browser Games’ Breakthroughs and Challenges.

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Presentation on theme: "Case Study: Canaan  Aaron Hsu  Chairman, XPEC Entertainment An Insight on Browser Games’ Breakthroughs and Challenges."— Presentation transcript:

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2 Case Study: Canaan  Aaron Hsu  Chairman, XPEC Entertainment An Insight on Browser Games’ Breakthroughs and Challenges

3 Basic characteristics of a browser game: Typical Online Game Web Browser Technology Browser Games What is a Browser Game?

4 Genres of Browser Games What is a Browser Game?

5 Genres of Browser Games Simulation Game Travian Ikariam FarmvilleBarbie Girls What is a Browser Game?

6 Genres of Browser Games Quake Live Brave Arms Battlefield Heroes First Person Shooter Fallen Empire: Legions What is a Browser Game?

7 Partypoke r Chess Game World Zuma Blitz Bejeweled Casual Games What is a Browser Game? Genres of Browser Games

8 Massively Multi-player Online Role Playing Game Runescap e Dofus Dark Orbit Canaan What is a Browser Game? Genres of Browser Games

9 Browser Based and Flash Game Massively Multi-player Online Role Playing Game - MMORPG What is Canaan?

10 Cute and Attractive Very low minimum computer requirements SNS integrated Intelligent Navigation System What is Canaan?

11 Canaan Languages China Japan Europe North America KoreaIndonesia Taiwan Spain Released in 11 languages in 9 Regions

12 Canaan’s Achievements Awards China Web Games Summit 2008 Best Browser Game Bahamut Players’ Community Most Popular Browser Game 2010 Taiwan Game Show 2010 Gamestar Browser Game 3 rd place 17173.com Top 10 most popular browser games 2010 50 Million Registered Users!!

13 How Canaan Became a Success Superb Graphics Customizable Avatar Unique fashion system that shows the distinction of the character Flexible wardrobe system that adjusts to the characters movement

14 All 64 kinds of special effects’ file size are only 232KB!!! High Rendering performance : the page simultaneously support the fighting units of 20 cast skills Using particle systems to create special effects How Canaan Became a Success

15 10 Map of the World, 12 copies of maps, battlefield maps 3 1,000 kinds of equipment, 1,500 species of props 700 monsters, 100 species of pets 1000 NPC game Well-designed data compression and storage format, reducing the size of the web client greatly. Game client resources do not exceed the total size of 100MB! Smooth game loading How Canaan Became a Success

16 The average single-user message traffic (both directions): less than 3Kbps Reasonable segmentation of the resource loading mechanism, allowing the player to more quickly enter the game Map the size of public resources (login to the game download only once): 4MB A map size of the resource: 4MB For the first time into the game resource downloads: 4 +4 = 8MB Loaded again with a map downloaded (buffered): 0MB 512Kbps speed conditions, for the first time login to the game just time-consuming: 8MB/512Kbps ≈ 2 分钟 512Kbps speed conditions, the switch only takes a map: 4MB/512Kbps ≈ 1 分钟 Flow Saving technology How Canaan Became a Success

17 religion pet shops combat system union auction seamless base map PK Avatar friends skill Instance dungeon mailbox equipment system Rich Game Content How Canaan Became a Success

18 Modular, highly customizable UI system, greatly improving the efficiency of the development of the game interface Client Logic UI Client Logic UI UI Module A UI Module B UI Module C Other Client Engine Module UI ClientTightly CoupledUIClientLoosely Coupled XPEC web game technology UI

19 Strategic game design is the only way to go around these limitations. Browser Game’s Challenges Perform the same way client based games do! Hardware Software Limitations

20 Browser based games have a very promising future. The technology enables the game to be accessed anywhere without the need of specific hardware. Browser MMORPG’s Potentials

21 Growing list of internet capable devices Browser MMORPG’s Potentials

22 MMORPG Factor This genre has a unique stimulus on gamers. It has the tendency to attract and retain more players longer compared to others. Competition is continuous and the challenge is never ending. Browser MMORPG’s Potentials Role-playing Social interaction Culture Economics Development

23 The inevitable growth of social networking services that helps in promoting social gaming. Browser MMORPG’s Potentials Technology keeps being updated every now and then, developing a browser game as good as client based games is not too distant.

24 Cloud Computing Technology will impact on Web Games progress Facebook Google Yahoo Microsoft XPEC MySpace Canaan Bounty Hounds Bing Online Games PC Consoles Smartphones Ipad Mac Netbooks PC Browser MMORPG’s Potentials

25 Conclusion Browser MMORPG is fast advancing with today’s technologies. The future of gaming appears to be in browser based game’s direction. It’s only a matter of time when the advantages of other gaming technologies can be experienced in browser games

26 Q & A


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