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Green Tourism Networking Event 20 th June, MacDonald Aviemore Resort #scotgreentourism No password needed.

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Presentation on theme: "Green Tourism Networking Event 20 th June, MacDonald Aviemore Resort #scotgreentourism No password needed."— Presentation transcript:

1 Green Tourism Networking Event 20 th June, MacDonald Aviemore Resort #scotgreentourism No password needed

2 10amArrival with tea and coffee 10.30amWelcome and Introduction 10.45amIntroduction to the Green Tourism Business Scheme 11amCase Studies 1 & amCoffee break 12pmCase Studies 3 & 4 12:40pmPanel Q&A and introduction to the workshops 1pmNetworking Lunch 2pmWorkshops – Session 1 1. Introduction to the Scheme and how it could be of use to you 2. Choosing the right Green Marketing strategy 3. How to reduce waste and energy use in your business 2.45pmCoffee break 3pmWorkshops – Session 2 Repeat of above sessions 3.50pmDisney Pixar’s “Brave” and the opportunities it presents 4.15pmClose Green Tourism Networking Event #scotgreentourism

3 Welcome and introduction Duncan Bryden, Cairngorms National Park Authority Green Tourism Networking Event #scotgreentourism

4 Introduction to the Green Tourism Business Scheme Andrea Nicholas, Green Tourism Business Scheme Green Tourism Networking Event #scotgreentourism

5 Case Study 1 Bluebell Croft Bill & Sukie Barber Green Tourism Networking Event #scotgreentourism

6 Case Study 2 The Rumblie Simon & Fiona Dodds Green Tourism Networking Event #scotgreentourism

7 Coffee Break Resume at 12pm Green Tourism Networking Event #scotgreentourism

8 Case Study 3 The Lovat Caroline Gregory Green Tourism Networking Event #scotgreentourism

9 Case Study 4 The Scottish Seabird Centre Charlie Marshall Green Tourism Networking Event #scotgreentourism

10 Panel Q&A - Introduction to Workshops Green Tourism Networking Event #scotgreentourism

11 Networking Lunch Workshops begin at 2pm Green Tourism Networking Event #scotgreentourism

12 Workshops – Session 1 1. Introduction to the Scheme and how it could be of use to you - Strathspey 2 2. Choosing the right Green Marketing strategy - Main Room 3. How to reduce waste and energy use in your business - Strathspey 1 Green Tourism Networking Event #scotgreentourism

13 Coffee Break Green Tourism Networking Event #scotgreentourism

14 Workshops – Session 2 1. Introduction to the Scheme and how it could be of use to you - Strathspey 2 2. Choosing the right Green Marketing strategy - Main Room 3. How to reduce waste and energy use in your business - Strathspey 1

15 Disney Pixar’s “Brave” and the opportunities it presents Green Tourism Networking Event #scotgreentourism

16 Brave Movie Map VisitScotland will be producing a map featuring places to visit around the themes of Brave Each part of Scotland is represented Map will be free of charge for businesses to stock Distribution in early August to tie in with the movie release Maps are available to reserve by ing with the subject ‘BRAVE MOVIE MAP’ together with full contact details Reservations will be confirmed on Thursday 12 th July Green Tourism Networking Event #scotgreentourism

17 Brave Website Targeted selection of businesses invited to upload Brave themed ‘travel experiences’ to the Brave website ‘Travel experiences’ must relate to the themes of the movie: Ancient Scotland, Myths and Legends, Castles and Royalty, Landscapes and Forests, Clans and Culture, Wildlife and Nature Lots of businesses have already taken up this offer This opportunity has now been widened and anyone interested in becoming involved can to get involved Green Tourism Networking Event #scotgreentourism

18 Providing Prizes for Media Competitions VisitScotland marketing teams are working with media partners and Disney to provide prizes for competitions to Scotland One example is the New York Times possibly running a competition, the prize being ‘win a trip to Scotland – the home of Brave’ – VisitScotland then supply the various elements of the trip Businesses involved will receive media exposure in return for the prize they offer. Businesses can still supply prizes that have a good fit of the movies themes by ing Green Tourism Networking Event #scotgreentourism

19 Press and PR activity VisitScotland’s Corporate and Consumer PR teams will be working with media partners and Disney on a range of press and PR opportunities Businesses with a Brave related press or PR opportunity (for either domestic or overseas markets) should Katy Gilzean, Consumer PR Manager – Green Tourism Networking Event #scotgreentourism

20 Press and PR activity European premier on 30 th June, UK opening in August Industry toolkit going live on the Brave section of the VisitScotland website this Friday (22 nd June) The eyes of the world will be on Scotland this summer as the film releases – good idea for all businesses to make sure their websites are fully up to date and as attractive as possible Green Tourism Networking Event #scotgreentourism


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