Social Networking Paul W. Reidl, Esq. –@ TMGuy –www.reidllaw.com –Paul@reidllaw.com On February 1, 2009, at the height of the recession, I left a good job and started my own firm. I believed in the power of my Personal Brand and the power of social networking as a tool to market it. And more than one person thought I was certifiably insane.
Social Networking: Prologue “Even though I’d been building my Personal Brand for nearly 30 years the first thing I did was to reduce it to writing: Who am I and why should you entrust your important legal matters to me?”
Social Networking: The Plan “Smart and continual use of Social Media to leverage and enhance my Personal Brand.”
Social Networking: Implementing the Plan 1.Build a good on-line profile that describes your Personal Brand. It took me almost 2 years to do a web site because my brand was evolving quickly. Continual revision. 2.Aggressively mine your contacts: –Past colleagues and clients (external and internal) –Past employers –Everyone on your Outlook Contacts List –Friends –Send a “personalized” note and start a conversation about them; let them ask about you –This is a true test of the effectiveness of your Personal Brand
Social Networking: Implementing the Plan 3.Mine your contacts’ contacts 4.Put your brand on Twitter: @TMGuy –Plan your tweets (Monday/Tuesday and Thursday/Friday) –Make them interesting (blog, cases, thoughts) –Goal: brand enhancement 5. Use a Program such as Tweet Deck to monitor Social Media and cross post.
Social Networking: Implementing the Plan 6.Keep business separate from your social friends. 7.Continuous contacts with your contacts in response to their posts and tweets. 8.Join the conversation: blog, answer questions, join groups and comment. But remember, every post is an expression of your personal brand.
Social Networking: Implementing the Plan 9.Always look for opportunities to expand your network of contacts. 10. Repeat continuously and daily. 11. Think long-term; be patient. 12. Remember: this is only one tool and is not a substitute for all of the others at your disposal.
Social Networking: Metrics “So you talked the talk, now how did your plan work out in practice?
Social Networking: Metrics – 0 % Web Site – 5 % INTA contacts – 15 % “Old Fashioned” (including referrals) – 80 % Social Networking 60 % “reconnects” 20 % “new”
The Golden Rule of Personal Branding Do onto others...... As they would like to be done onto! (Winston Churchill)
Your consent to our cookies if you continue to use this website.