Presentation on theme: "NEWS MEDIA MANAGEMENT TYBMM PRAKRUTI JANI-9407 PRATIK MUKANE-9415."— Presentation transcript:
NEWS MEDIA MANAGEMENT TYBMM PRAKRUTI JANI-9407 PRATIK MUKANE-9415
CABLE NEWS NETWORK- INDIAN BROADCASTING NETWORK CNN-IBN
HISTORY It is an English-language Indian TV news channel. Launched on 16 December, 2005 with partnership between Global Broadcast News (GBN) and Turner International (Turner in India, a subsidiary of Time Warner). Editor-in-Chief:- Rajdeep Sardesai. Headquarters at New Delhi. Slogan of the channel:- Whatever it takes.
ABOUT CNN-IBN The CEO of the Channel is Dilip Venkatraman. B Saikumar, Group COO, Network18, “In Dilip, we entrust the responsibility of managing this growth, ensuring sustained profitability and leading the drive to further enhance the brand’s equity and audience franchise.” Venkatraman said, “I believe that, right from the outset, CNN-IBN has set the agenda for news in the country with its unique brand of inclusive and passionate journalism which has in turn powered its growth. I hope to work closely with team CNN- IBN to further strengthen our editorial and market leadership.”
PROGRAMMES CNN-IBN presently broadcasts a host of programs apart from the regular news updates. The Weekend Edition Face the Nation The Week That Wasn’t Living It Up Devil’s Advocate Minus 30 To Catch a Star
PROGRAMMES Art of Investing Out of the Box Being Legends Now Showing Real Heroes All About the Money 30 Minutes. ‘The Weekend Edition’ is hosted by the Editor in Chief, Rajdeep Sardesai and ‘Being Legends’ is hosted by Anuradha Sengupta who interviews the living legends of India.
AWARDS CNN-IBN has won the best English News Channel award several times. Indian Television Academy Awards ('06, '07, '08 & ‘09) News Television Awards ('07, '08, & ‘10) Indian Telly Awards '07 Asia Brand Congress '08.
AWARDS CNN-IBN also won the prestigious Asian Television Award in the category of ‘Best News Programme’ for its counting day coverage during the General Elections News Anchor of the year - Rajdeep Sardesai News presenter of the year - Suhasini Haidar TV News Reporter of the year – Karma Paljor Sports News Show Presenter of the year – Gaurav Kalra Entertainment Critic of the year – Rajeev Masand
AWARDS Young TV Journalist of the year (below 28 years of age) – Arunoday Mukherjee News Documentary Programme - True lies in Manipur News Talk Show – Devil's Advocate Lifestyle & Fashion News Show – Living It Up Crime Show – Killed in the name of Honour Business News Programme of the Year – Diamonds Are Not Forever Sports News Show of the year - Boys in the bubble
VIEWS ABOUT THE CHANNEL Channel has an agenda and is working for the interests of the ruling party. Its in the favour of Congress; and leave no chance to defame BJP that is the opposition party in India. This channel very frequently uses the term 'Hindu Terrorism' over Aseemanad involvement in a single Malegaon blast
RAJDEEP SARDESAI AND CNN-IBN Born in Ahmedabad Rajdeep Sardesai entered television journalism in He was particularly recognized for his coverage of the Gujarat riots. Quit NDTV to start his own company, Started CNN-IBN on 16 December 2005.
RAJDEEP SARDESAI AND CNN-IBN Most of the programs aired at this news channel are similar to that of CNN in the United States. With current event talk programs mixed with news reports. It is also one of the first news channels in India which brought in the concept of “Citizen Journalist”.
MAJOR PROGRAMMES OF CNN-IBN INDIA AT 9`, aired daily on CNN Pipeline, is not simulcast. This news channel has access to CNN`s trademark live breaking news and also their key feature programs. For the first time this exclusive alliance helps Indian to view relevant global news and also local news on a single platform from CNN.
MAJOR PROGRAMMES OF CNN-IBN Apart from live local news, the local editorial team of the channel decides commentary, packaging, analysis. CNN-IBN can also use some of the CNN.com materials like video footage to create their own stories for the CNN-IBN micro site.
CITIZEN JOURNALISM CNN-IBN offers the common man a platform to tell his story. Send Story, News, Videos, Blogs, Mobiles Videos, Water problem, road issues. It is a first channel to implement this concept. CNN-IBN expanded the Citizen Journalism Segment by including Mobile Citizen Journalism.
CITIZEN JOURNALISM People in India will now be able to send photos from mobile phones via MMS to the news desk of CNN-IBN. Through Citizen Journalism, it has tried to reach up to the masses and solve there problems, rather it has given common man an opportunity to express and enjoy its right of freedom of speech and expression.
MAIN Anchors Anubha Bhonsle Suhasini Haidar Shereen Bhan are some of the other news anchors
GROWTH The channel has transcended television reaching its viewers through various other media like Internet, mobile and voice. The channel’s news portal, IBNLive.com is the news leader in the Internet. Rajdeep launched IBN7 and IBN-Lokmat after CNN-IBN. Is the major success of the channel.