Presentation on theme: "A S M The market research and analysis centre ul.Grunwaldzka 5 99-301 KUTNO www.asm-poland.com.pl Tel.+48 (0)24 355 77 - 09 / - 15; fax. +48(0) 24 355."— Presentation transcript:
A S M The market research and analysis centre ul.Grunwaldzka KUTNO Tel.+48 (0) / - 15; fax. +48(0) / 03
„Our mission is to help our clients become more profitable through a better understanding of their customers and the markets in which they operate” Elzbieta J. Syrda - ASM President ASM – The Market Research and Analysis Centre
3 ASM profile: market research and analysis consulting - support in: research implementation into strategic management and marketing activities training ASM – The Market Research and Analysis Centre
EXPERTISE & EXPERIENCE market surveys – e.g. segmentation, demand, shares, brand awareness, decision makers; market and management strategies socio-economic analysis - e.g. the impact of legal changes, needs, motivations, attitudes, behavioural patterns, decision makers process; ICT in SMEs and individual users - studies Customer satisfaction research (CSI) including: end users, managers, citizens, etc.; New products studies - market definition, tests, lunching&development&promotion strategies; ASM – The Market Research and Analysis Centre
MAIN RESEARCH METHODS qualitative in-depth interview IDI Expert panels Desk research Focus Group Interview quantitative direct and telephone interviews /standardised interview questionnaire/ ASM – The Market Research and Analysis Centre
SECTORS OF OUR ACTIVITIES B2B & B2C construction, telecommunication and ICT, hardware/software solutions, banking, Industrial (e.g.traffic management technologies, fire stop solutions, lighting, transport) governmental/public sector agencies & NGOs publishing houses, advertising agencies ASM – The Market Research and Analysis Centre
ASM HUMAN RESOURCES 34 full-time market research employees - coming from followed backgrounds: marketing,management, sociology, psychology, statistic. own credible interviewers network (300) and 16 professional co-ordinators
ASM – The Market Research and Analysis Centre ASM FACILITIES tele- interview centre software for advanced statistic evaluation (SPSS) focus group interview room /one way mirror, audio video system/ offices in Kutno & Warsaw & Poznań & Ukraina
ASM – The Market Research and Analysis Centre COOPERATION Ministry of Regional Development and Construction; Polish Confederation of Private Employers „Polish SMEs surveys annual study” Network of cooperative experts ESOMAR; National Board Of Statistic; Local municipalities and employment agencies;
ASM – The Market Research and Analysis Centre SELECTED FOREIGN CLIENTS & PRODUCTS & REFERENCES Project completed with co-operation of USAID Ongoing project – new internet solution for individual and institutional users - surveys on users attitudes, awareness, market demand. The Urban Institute surveys and analysis in area of industrial parks development, research required by local municipalities in Poland. LGPP - Bruce J.Purdy - The Urban Institute, Boston, MA Tel: (0-01) (617) , - Blaine Liner – The Urban Institute, Washington, D.C. tel. (0202) training Resources Group – The social communication project in communes - Kathleen Alison – TRG Training Resources Group FNG, Alexandria, Virginia Tel: (0-01) (703) ACDI/VOCA –Firm 2000 project - June Lavelle – Managing Director Tel: (022)
ASM – The Market Research and Analysis Centre The analyse of IT market in Poland Crowley Data Poland; Crowley Wireless Broadband, USA L. Mr Jonathan W. Silverman - Senior Vice President / Marketing; Customer Satisfaction Study – Interner services – CDP The decision process survey and analyse of the traffic lights management market in Poland; Netherland Haarlem; Mr Kees de Ruiter; Managing Consultant; DeRuiter Consultancy BV; The Netherlands; tel The analyse of firestop products market in Poland – Hilti; Technomar GmbH Munich; Mr Bernd Stulz; Germany; tel ; „Polish Lighting market analyse” PHILIPS Lighting Poland; Mrs Marianne Stebler – Manager Market Intelligence; The Netherlands; Tel
ASM – The Market Research and Analysis Centre SELECTED CLIENTS BASF Polska Sp. z o.o. Telekomunikacja Polska s.a. w Płocku Crowley Data Poland sp. z o.o. Rigips Polska Sp. z o.o. Ytong Ostrołęka Sp. z o.o. Bertelsmann Wydawnictwa Fachowe WKiZB ATLAS s.c. Nobiles KFFiL Sp. z o.o. Dyckerhoff Sopro Polska Sp. z o.o. Royal Europa Sp. z o.o. Sanitec Koło Sp. z o.o. BRAAS Polska Sp. z o.o. FCB Wacław Jopek DGG Commerce Internationale s.c. American Building Products Sp. z o.o. Telekomunikacja Polska s.a. w Płocku Henkel Bautechnik Polska Sp. z o.o. Gullfiber Polska Sp. z o.o. Lakma s.a. Optiroc Sp. z o.o. PHILIPS lighting Poland ZEP INFO - Płock Rettig-Heating Sp. z o.o. Rupp Ceramika Sp. z o.o. Wienerberger Ceramika Budowlana Sp. z o.o. Zakłady Przemysłu Gipsowego Dolina Nidy ZZPC Opoczno Bayosan Polska Sp. z o.o. Bauma s.a. Wydawnictwo Kwieciński ASO – OPEL Rejonowy Urząd Pracy Agencja Reklamowo-Promocyjna System Zakład Energetyczny Płock s.a. Urząd Miasta w Kutnie Bank Gospodarki Żywnościowej s.a. Bank Rozwoju Cukrownictwa s.a. Capitol Sp. z o.o. Centrum Wspierania Biznesu w Płocku House of Marketing Kreisel – Technika Budowlana Sp. z o.o.
ASM – The Market Research and Analysis Centre What we can „add” to the EU projects? Expertise on market research, including: questionnaire design; statistical issues ; economic business studies; analysis/evaluation of socio-macro-techno- economic impact; review of knowledge/ literature; SMEs management strategies etc.; development of new products and market strategies; communication and promotion strategies;
ASM – The Market Research and Analysis Centre What we can „add” to the EU projects? Deep knowledge of polish market and experience in polish market analysis Active dissemination – workshops, seminaries commercialisation plans of the project outcomes in Poland. Sectors of interest: Innovation & new technologies Information Management Benchmarking, City (transport, governence, communication etc.) Health care system, employment,education...
ASM – The Market Research and Analysis Centre Worm thanks for being so patient!!! Presented by: Maria Góreczna ASM Foreign Markets Manager +48 (0) or 09; mobile