Read My Mind (Nov. 2001) Sept. 11 dramatically illustrates the main search challenge – the need to somehow automatically hit the correct dataset Images for search on “pictures of spain” MP3 files for search on “madonna” Movie info for search on Harry Potter this month
Invisible Tabs (Dec. 2003) Answer to everything is not a web page Search engines will begin to hit specialty databases in the right occasion, pushing the right tab behind the scenes Pictures, Buying, News Headlines
Federated Search Hits The Web Or is it? Meta search Universal Search 3D / Morph Answers Shortcuts “Blended results” or “Blended search” more generic and clearer…
Google Universal Search: May 07 Automatically queries: Books, images, news, video, local + web More sources added in the future Relevancy of each vertical “silo” assessed and measured against others, Google says More http://searchengineland.com/070516-143312.php Let’s see…
Microsoft Live: Sept. 07 Pushing Microsoft Answers Health, Shopping, Entertainment/Celebrities, Local Smart Motion Video Previews More http://searchengineland.com/070927-034138.php Let’s see…
Blended Overview Verticals becoming more prominent Metaphor / presentation still being worked out Ask 3D didn’t generate boost; toolbar download did, and now iWon ramp-up Live saw gains through “Search Club” More on both: http://searchengineland.com/071001-111050.php Still, exciting time!
Will Crawlers Survive? (Nov. 2002) Link analysis saved them from drowning in spam Now link manipulation has become issue Bloggers: Let’s “googlebomb” to help sites we like Site owners: Let’s create artificial link networks Site owners: Let’s just get links Google “likes” SearchKing (and others): We got good links for sale!
What’s The Solution (Nov. 2002) They’ll come up with new link analysis abilities I still believe personalization of results will come Specialty search may finally now recovered from the dotcom crash… OriginSearch.com charging per day Scirus.com still going strong Crawlers may take new lead; Google revamped news search and shopping search expected And help others with targeted paid listings
Personalized & Social Search Focus on a particular topic, such as news Reshaping results based on… What you personally do or visit What others you know do or visit What people in aggregate do or visit
Google Personalized Search Results are reordered based on what’s deemed to be your personal preferences. Pages move up, down, in or out of top 10
Personalization Influencers Google Personalized Home Page content Google Bookmarks Search History (Clicks) Web History (Visits)…
Social Search Reality Neither really has succeeded The Promise & Reality Of Mixing The Social Graph With Search Engines http://searchengineland.com/070827-121805.php Eurekster says “swickis” much better Yahoo dropped many features quietly But what about Facebook?
Facebook & Search Social graph (ugh) / social network data is potentially useful Watch what others are searching on Monitor clicks in a more “trusted” environment Reshape results based on what you friends seem to like But who are your friends…
Facebook & Search Do you have to filter to “true” friends? Do you then still need to consider what you’ll share? Does Facebook instead work on aggregate level? And what’s the underlying platform? They’ll likely remain dependent on someone else…
Facebook & Search Go vertical? People search? Plenty in the space http://searchengineland.com/lands/people- search.php Or events search Upcoming rival Others? Or discovery…
Search Versus Discovery Search is an on-demand, have particular need to fulfill activity Discovery is related but less specific in what you want StumbleUpon, Digg iGoogle related magic tabs
What Else? Natural Language Search! Sigh Powerset not out Hakia.com’s clustering interesting
Overall Verticals to continue growing Personalized should survive privacy issues and be helpful Perhaps social will indeed play role Lots of room to grow Report: 7 Out Of 10 Americans Experience 'Search Engine Fatigue’
Overall 72% experience “search engine fatigue” (either “always,” “usually,” or “sometimes”) when researching 65% percent say they’ve spent two or more hours in a single sitting searching 1000 adults by Kelton Reseach for Autobytel http://searchengineland.com/071023-093541.php
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