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Highlights of Re-branding and User Experience Release (Phase 1) 1.

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Presentation on theme: "Highlights of Re-branding and User Experience Release (Phase 1) 1."— Presentation transcript:

1 Highlights of Re-branding and User Experience Release (Phase 1) 1

2 Introducing the New WorldMate (Live) 2

3 What Was Done New branding (logo, tagline, look and feel, messaging, consistency) Web overhaul – New site structure (Corporate, DC, Web app), design and “skin” – much clearer messaging on core value propositions and how to “Get Started” – streamlined work flows to download and purchase from the new Download Center Updated mobile clients – New home screen, with contextual dashboard (based on member behavior and travel plans) and service carousel (a la Yahoo! Go) – New “skin,” screen transitions and sonic effects – Other style enhancements Communications – Improved messaging and tighter integration across product and marketing vehicles (including mobile, web, member newsletter, system s) 3

4 WEB BEFORE AND AFTER 4

5 Old Mobimate.com 5

6 New Corporate Site 6

7 New Download Center 7

8 New ‘Choose Download’ Page 8

9 Nokia Device Selection: Before 9

10 Palm Product Selection: Before 10

11 New Device Selection 11

12 Blackberry Landing Page: Before 12

13 Blackberry Landing Page: After 13

14 Old WorldMate Live Home 14

15 New WorldMate Live Home 15

16 Web Application: Before 16

17 Web Application: Before 17

18 Web Application: After 18

19 Old FAQ 19

20 New FAQ 20

21 MOBILE BEFORE AND AFTER 21

22 Blackberry: Home 22 OLDNEW

23 Blackberry: My Itineraries 23 OLDNEW

24 Blackberry: Itinerary Details 24 OLDNEW

25 Blackberry: FST Search 25 OLDNEW

26 Blackberry: Clocks 26 OLDNEW

27 Blackberry: Weather 27 OLDNEW

28 Blackberry: Currency 28 OLDNEW

29 Windows Mobile: Splash 29 OLDNEW

30 Windows Mobile: My Itineraries 30 OLDNEW

31 Windows Mobile: Weather 31 OLDNEW

32 BEFORE AND AFTER 32

33 Newsletter: Before 33

34 Newsletter: After 34


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