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21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union
A PPETITE FOR G ROWTH History of agriculture A long lead time means that reaction times can be slow Low margin and low return on invested capital
R ESTRICTIONS TO GROWTH Access to finance Confidence Cultural attitude to collaboration British and Irish
C HANGE C ULTURE ? Change is uncomfortable Catalysts for change
S O WHAT ’ S DIFFERENT ? Agriculture and agri-food are no longer the ‘poor relation’ Agri-food industry in conjunction with government see the opportunities Foundations are in place
K EY DRIVERS FOR GROWTH IN AGRI - FOOD SUPPLY CHAIN Communication Collaboration Profitability Trust and integrity
I N C ONCLUSION … ‘in the business world the view in the rear view mirror is always clearer than the view in the windshield’ Warren Buffet
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