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21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union.

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Presentation on theme: "21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union."— Presentation transcript:

1 21 January 2014 Appetite for Growth Ian Marshall Deputy President Ulster Farmers’ Union

2 A PPETITE FOR G ROWTH History of agriculture A long lead time means that reaction times can be slow Low margin and low return on invested capital

3 R ESTRICTIONS TO GROWTH Access to finance Confidence Cultural attitude to collaboration British and Irish

4 C HANGE C ULTURE ? Change is uncomfortable Catalysts for change

5 S O WHAT ’ S DIFFERENT ? Agriculture and agri-food are no longer the ‘poor relation’ Agri-food industry in conjunction with government see the opportunities Foundations are in place

6 K EY DRIVERS FOR GROWTH IN AGRI - FOOD SUPPLY CHAIN Communication Collaboration Profitability Trust and integrity

7 I N C ONCLUSION … ‘in the business world the view in the rear view mirror is always clearer than the view in the windshield’ Warren Buffet


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