Presentation on theme: "Contents What’s in it for our savvi members? The savvi journey to date"— Presentation transcript:
0Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager
1Contents What’s in it for our savvi members? The savvi journey to date What is savvi?What’s in it for our savvi members?The savvi journey to dateThe future for savvi1
2What is savvi?2savvi is exclusive privilege club for all HCCF customers which does not cost a penny to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and every monthsavvi is exclusive privilege club for all HCCF customers which does not cost a penny to join.Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and every month134savvi harnesses the power of the Hitachi Capital brand and our retailer brands.savvi provides a range of products with long term benefits, sourced specifically for savvi members.5
3What’s in it for our savvi members? 2Exclusive and relevant money saving offers from savvi retailers1Automatic membership at no cost34Privileges only available from savvi retailersPlus, for only £11.99 a month, savvi members can upgrade and enjoy peace of mind with a special package of insurance products53
4What savvi looks like?See for yourself! Log on to Savvi and see what is on offer with our test accountusername: savvi1password: savvi1
5The savvi journey to date savvi provides our retailers the platform to offer unique deals to a new credit worthy audience that previously may have been unknown to them
6The future for savviWe have big plans for savvi and we want all our retailers to be part of the success. The graph below predicts how the savvi customer base will grow over the next 11 months.
7Anniversary and End of Term savvi mailings How savvi can work for you?Anniversary and End of Term savvi mailingsE-marketingSocial Media
8The future for savviTo meet the expectations of our growing customer base and in order to be able to offer the best service possible we will introduce a series of marketing communication tools as well as new product developments.Data Intelligence Capability through Savvi ReportingSocial MediaCustomer Communications Strategysavvi Loans
9What to do next?To gain access to the savvi website please visit where you will be able to Take the Tour.To join savvi and take advantage of this free access to HCCF customers we just require the following from you:An exclusive offer just for savvi – this can be a discount, free item, added value offer, exclusive credit offer etcThe offer limitations and all logo’s and branding that you want to use on the siteFor all offers on savvi you will get:All artwork and website amends required to the besavvi site will be designed free of charge by HCCFYou will be given various areas on the website dedicated to your offer which can be amended where appropriate. Again all free of charge
10savvi retailer offer specification The offer can be Discount, Free Item, Added value offer, Exclusive Credit Offer etc.The offer can be via your website, a code that needs to entered, or a voucher to download and print. Please see the requirements for each of these. You will be shown the website prior to it going live.You will have an area on our website showing the headline which when clicked will take the customer into the detail of the offer, from where they can link to your website, a T&C’s pop up and/or a voucher to download and print.
11savvi retailer offer specification For all offers we requireHeadlineOffer details and limitationsWhere the offer T&C’s can be found; on your website, on the voucher which can be downloaded and printed off or as a link to a pop upJpeg file of your logo - please provide a large/high resolution logo, minimum of 300 pixels wide - but the bigger the betterJpeg files of any images (again, the bigger the better)Your corporate colour(s) referenceIf the offer is to be displayed on your website, then the link details of the webpageIf the offer is to be a voucher then a PDF of the artwork is required. Ideally this should be at print resolution (300dpi) and in A4 PDF format
12Interested? James Wilson Campaign Manager Please contact either your Hitachi Capital Strategic Relationship Manager, Business Development Manager or contact the Leeds based savvi marketing team:James WilsonCampaign ManagerET