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© Hitachi Capital (UK) PLC. 2011. All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager
© Hitachi Capital (UK) PLC. 2011. All rights reserved. What is savvi? What’s in it for our savvi members? The savvi journey to date The future for savvi Contents
© Hitachi Capital (UK) PLC. 2011. All rights reserved. What is savvi? 1 2 34 5 savvi is exclusive privilege club for all HCCF customers which does not cost a penny to join. Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and every month savvi provides a range of products with long term benefits, sourced specifically for savvi members. savvi harnesses the power of the Hitachi Capital brand and our retailer brands. savvi is exclusive privilege club for all HCCF customers which does not cost a penny to join. Customers can upgrade and take advantage of a range of benefits at £11.99 a month, saving over £13 each and every month
© Hitachi Capital (UK) PLC. 2011. All rights reserved. What’s in it for our savvi members? 3 1 2 3 5 4 Exclusive and relevant money saving offers from savvi retailers Privileges only available from savvi retailers Automatic membership at no cost Plus, for only £11.99 a month, savvi members can upgrade and enjoy peace of mind with a special package of insurance products
© Hitachi Capital (UK) PLC. 2011. All rights reserved. What savvi looks like? See for yourself! Log on to Savvi and see what is on offer with our test account username: savvi1 password: savvi1 www.besavvi.co.uk
© Hitachi Capital (UK) PLC. 2011. All rights reserved. savvi provides our retailers the platform to offer unique deals to a new credit worthy audience that previously may have been unknown to them The savvi journey to date
© Hitachi Capital (UK) PLC. 2011. All rights reserved. We have big plans for savvi and we want all our retailers to be part of the success. The graph below predicts how the savvi customer base will grow over the next 11 months. The future for savvi
© Hitachi Capital (UK) PLC. 2011. All rights reserved. How savvi can work for you? Anniversary and End of Term savvi mailings E-marketingSocial Media
© Hitachi Capital (UK) PLC. 2011. All rights reserved. To meet the expectations of our growing customer base and in order to be able to offer the best service possible we will introduce a series of marketing communication tools as well as new product developments. Social Media savvi Loans Data Intelligence Capability through Savvi Reporting Customer Communications Strategy The future for savvi
© Hitachi Capital (UK) PLC. 2011. All rights reserved. What to do next? To gain access to the savvi website please visit www.besavvi.co.uk where you will be able to Take the Tour.www.besavvi.co.uk To join savvi and take advantage of this free access to HCCF customers we just require the following from you: An exclusive offer just for savvi – this can be a discount, free item, added value offer, exclusive credit offer etc The offer limitations and all logo’s and branding that you want to use on the site For all offers on savvi you will get: All artwork and website amends required to the besavvi site will be designed free of charge by HCCF You will be given various areas on the website dedicated to your offer which can be amended where appropriate. Again all free of charge
© Hitachi Capital (UK) PLC. 2011. All rights reserved. savvi retailer offer specification The offer can be Discount, Free Item, Added value offer, Exclusive Credit Offer etc. The offer can be via your website, a code that needs to entered, or a voucher to download and print. Please see the requirements for each of these. You will be shown the website prior to it going live. You will have an area on our website showing the headline which when clicked will take the customer into the detail of the offer, from where they can link to your website, a T&C’s pop up and/or a voucher to download and print.
© Hitachi Capital (UK) PLC. 2011. All rights reserved. savvi retailer offer specification For all offers we require Headline Offer details and limitations Where the offer T&C’s can be found; on your website, on the voucher which can be downloaded and printed off or as a link to a pop up Jpeg file of your logo - please provide a large/high resolution logo, minimum of 300 pixels wide - but the bigger the better Jpeg files of any images (again, the bigger the better) Your corporate colour(s) reference If the offer is to be displayed on your website, then the link details of the webpage If the offer is to be a voucher then a PDF of the artwork is required. Ideally this should be at print resolution (300dpi) and in A4 PDF format
© Hitachi Capital (UK) PLC. 2011. All rights reserved. Interested? Please contact either your Hitachi Capital Strategic Relationship Manager, Business Development Manager or contact the Leeds based savvi marketing team: James Wilson Campaign Manager E firstname.lastname@example.org T 0113 380 1042
© Hitachi Capital (UK) PLC. 2011. All rights reserved. Thank you
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