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Social Media Why should we bother? Carrie Brookes Communications Manager VONNE.

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Presentation on theme: "Social Media Why should we bother? Carrie Brookes Communications Manager VONNE."— Presentation transcript:

1 Social Media Why should we bother? Carrie Brookes Communications Manager VONNE

2 Introduction 5 reasons why we should bother How VONNE uses social media Challenges Useful resources

3 VONNE (Voluntary Organisations Network North East) Charity established in 2000 Regional support body for VCS orgs Over 600 members Ebulletin, website, third sector jobs Projects – health policy, policy forums, social impact bonds Campaigns – Surviving not Thriving North East VCS Awards

4 Why bother? Your supporters, stakeholders, service users already are 41m Facebook users in UK 10m Twitter users in UK Watch this powerful video about Social Media in 2013

5 5 ways the 3 rd sector is using social media 1.Campaigning 2.Awareness raising 3.Fundraising 4.Lobbying 5.Building relationships

6 1.Campaigning Reaches greater numbers Engages a younger audience Saves money (but not always time) Can work outside of your group’s ‘reach‘ Increase your speed of communication Good ideas go viral Examples: Pasties tax, #giveitbackgeorge #spit4mum, DanceAid

7 2. Awareness Raising Educational slant Informing about your cause and changing behaviour Examples: Greenpeace deforestation - Ken and Barbie breaking up British Heart Foundation - Vinnie Jones ‘staying alive’

8 3. Fundraising Donating online now normal Text ‘Donate’ to *** to give £5 Link your website, Facebook, Twitter and YouTube so supporters can easily donate One ‘like’ on Facebook can be worth £5 Examples: Children North East @Seb4Chuf Movember

9 4. Lobbying More charities lobbying MPs and Ministers to legislate for change Never been so easily contactable and public Journalists use Twitter to gather stories Examples: Disabled activists use #spartacusreport Twitter storm to help inflict welfare reform defeats on government in Lords

10 5. Building relationships/communities Reach your supporters, service users Networking – local businesses and groups Online support networks Volunteers Journalists Examples: #northeasthour #nefollowers Most influential NE tweeters list #riotcleanup

11 How VONNE uses social media Twitter: Relationships with journalists, sharing content, interacting with policymakers, promoting North East charities Blog - ‘behind the scenes’ Facebook - awards YouTube - awards videos, speeches, Linkedin - networking

12 Challenges Finding the time Figuring out how it works What to write Growing your audience Getting the chief exec on board

13 Useful resources Twitter: @VONNEnews Social media guides and advice: ‘About that first Tweet’ practical guide for charities:

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