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Appreciating Mao’s Revolutionary Genius: Appreciating Mao’s Revolutionary Genius: Applying Mao’s ways of winning hearts and minds to commerce in China.

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Presentation on theme: "Appreciating Mao’s Revolutionary Genius: Appreciating Mao’s Revolutionary Genius: Applying Mao’s ways of winning hearts and minds to commerce in China."— Presentation transcript:

1 Appreciating Mao’s Revolutionary Genius: Appreciating Mao’s Revolutionary Genius: Applying Mao’s ways of winning hearts and minds to commerce in China today Jim Cook, Chairman CHA, Inc. Sponsored by : The Confucius InstituteThe Confucius Institute Wayne State University

2 Confucius Institute Wayne State University Slide 2 of 13 March 7, 2013 What can we learn from the Chairman … … that can be applied today?

3 Confucius Institute Wayne State University Slide 3 of 13 March 7, 2013  An Ambitious Vision - China for Chinese under Party rule  Daunting Obstacles - tradition, army, war lords, history, $$  Resources - knowledge, determination, mastery, innovation  Innovations? - troops, military, enemy, occupation, culture, pace  Lessons – odds, process, “behavioral culture”, social benefits  Case – KFC learned the lessons that made the revolution succeed Contents

4 Confucius Institute Wayne State University Slide 4 of 13 March 7, 2013 And, the Winner will be?

5 Confucius Institute Wayne State University Slide 5 of 13 March 7, 2013  Well entrenched and vested competitor who has a large, well equipped, and well trained army  Well heeled (farm land) owner class with war lords for enforcement  Deeply held Confucian traditions (creating order at the cost of repressing all but first born males and any structural change)  An ignorant, fractured, and penniless peasant class accustomed to being crushed whenever they so much as protest  Lack of financial aid and lack of an army, but nonetheless considered the number one threat to status quo Mao’s Challenges

6 Confucius Institute Wayne State University Slide 6 of 13 March 7, 2013 The Long March

7 Confucius Institute Wayne State University Slide 7 of 13 March 7, 2013  A wealth of knowledge about China’s history, great ideas from the West, and peasants’ lives  An unsentimental readiness to go the way that facts, logic, and history dictate  An unrelenting pursuit of his vision coupled to a readiness to accept risk and to inflict pain  A mastery of organization and an authenticity and fairness that inspires others to follow  Innovation, grounded in the above, resulting in ways to transform his ideals into effective action Mao’s Resources

8 Confucius Institute Wayne State University Slide 8 of 13 March 7, 2013 The Unreasonable Man Persists

9 Confucius Institute Wayne State University Slide 9 of 13 March 7, 2013  Arm peasants and don’t wait for urban uprisings as Marx’s theory stipulates  Conquer minds and spirits, not territory (hold nothing, but treat people fairly and they’ll follow), address the needs they understand  Discard tradition in the military and elsewhere if it isn’t true to the (political) message  Unify Chinese sentiment by picking a universal enemy – Japanese, for disgracing China’s face  Take the long view, years, not the quick one commanded by Sūn 1 Zǐ 3 孙子 Mao’s Innovations

10 Confucius Institute Wayne State University Slide 10 of 13 March 7, 2013 There’s 1.3 Billion of Us

11 Confucius Institute Wayne State University Slide 11 of 13 March 7, 2013  Don’t be discouraged if you are in the minority (e.g., 2009 Ford with 2.6% while GM has 13%)  Learn from Mao’s process: study (behavioral culture) intensively then explore China intimately, innovate appropriately  Consider Behavioral Culture as “everyday decision making below articulation and awareness”  “Face” trumps performance as one example: status and alliance messages, values, dynamics, …  Be sure to benefit the customers/Chinese as a GROUP, not just as an INDIVIDUAL Lessons from the Chairman

12 Confucius Institute Wayne State University Slide 12 of 13 March 7, 2013  KFC China headed by a Chinese reporting to Yum! Chairman “Localization strategy has been a key to the company's success”  KFC = 40% of fast food market (McDonalds = 16%)  part of the local community, not a foreign presence (Mao’s enemy was Japanese; Food can’t be foreign, tech can)  Adapted USA model to serve Chinese consumer (Mao adapted Marx and military to Chinese Characteristics)  Foods for Chinese tastes + specific local/regional (Mao’s government set up autonomous ethnic governments)  Chicky says, 认真 rènzhēn 学习 xuéxí, 开心 kāixīn 游戏 yóuxì (Mao said 敢 想 gǎnxiǎng 敢 干 gǎngān = dare to think, dare to act)  KFC develops partnerships with schools, teachers, & parents (check the #s; 6 pocketbooks/doters for every child) Lessons Applied by KFC

13 Confucius Institute Wayne State University Slide 13 of 13 March 7, 2013  Questions and Comments  Take this with you: 天时、地利、人和  Thank you, again. On the Internet at (5.33 MB) : For more on Mao, you’re welcome to visit: Finally China’s Open (for discussion)!


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