Presentation on theme: "ANNUAL CARNIVAL 17 TH JANUARY 2015.. Determine the ratio and percentage of bitters consumer segment from the sample size. Preferred bitters by the."— Presentation transcript:
ANNUAL CARNIVAL 17 TH JANUARY 2015.
Determine the ratio and percentage of bitters consumer segment from the sample size. Preferred bitters by the consumer ( Target audience). Measure brand attributed preferences. Measure failings of brand attributes among the brand/ category audience. Brand loyalty.
A total of 38 consumers were sampled on the event The age range of the target audience/ sampled consumer was within the bracket. The target was 57 consumers but the event was a high octane environment very energetic it was quite tasking to get peoples attention.
Taste plays a huge role in the preference of bitters by consumers
ATTRIBUTES MEASURED INCLUDES Too Bitter Costly (Expensive) High alcoholic content Packaging (unattractive) Non availability No issue at all
from the respondents sampled a brand that is too bitter is a put off for consumers
Various factors that affect consumers that choose Alomo bitters as there preferred brand was also measured, specifically attributes that put them off the brand or that can be improved upon Too bitter Costly High alcoholic content Packaging Non availability No issue at all.
Hence the ratio is 2:1 in favour of consumers that will not switch brands