Presentation is loading. Please wait.

Presentation is loading. Please wait.

Coordination of Digital Media Production Networks Presentation at Helsinki Photomedia 2012.

Similar presentations


Presentation on theme: "Coordination of Digital Media Production Networks Presentation at Helsinki Photomedia 2012."— Presentation transcript:

1 Coordination of Digital Media Production Networks Presentation at Helsinki Photomedia 2012

2 Local production community Core in web, movie and sound production Embedded in media, culture and PR/advert sector persons persons

3 Theory Social networks (nodes and links, brokerage) Symbolic interaction (talking, looking, showing) ANT (material work and communication) the exchange of gestures and application of vocabularies while coordinating the digital shaping and moving of material artefacts

4 Method Thematic open ended interviews Documenting experiences, stories, Documenting hopes, fears Analysis: extracting social maps Analysis: extracting perspectives Analysis: sociotechnical interactions

5 Photo example

6 Webdesign example Vi på Univox har en vision om marknadsföring där vi förenar reklambyråns kreativa arbete med ett marknadsekonomiskt tänkande som sätter ditt företags resultat i fokus.

7 Making things happen Priority of the the end product Product as structuring object Social issues in coordination Technical issues in coordination Matters of taste

8 Social issues Division of labour The price of work Complementary competence Specialists and multicompetence Problem: Critical customer mass

9 Technical issues Compatibility and file formats Quality (resolutions) Transferability and learning Problem: Minimum technical skill

10 Matters of taste Conventions Style Genre Taste: Common social skills of judgement

11 Coordinating principles Social networks Collaborations Interactions Talk TechniquesStyles CompatibilitiesSymbolic PracticesVisual MeasurementsWordless

12 The vocabulary of visual practice (Professional and commercial) The relative silence of visual interaction The ”interpretation” of gesture That which is taken for granted The things that work The evocation of feeling by style Emotion? Taste? A sense of social positioning?

13


Download ppt "Coordination of Digital Media Production Networks Presentation at Helsinki Photomedia 2012."

Similar presentations


Ads by Google