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Global Real Estate: Local Markets Chapter 6: Planning>Action> Results
In This Chapter Building business confidence through planning Tapping REALTOR® association resources Quick start Measuring results 2
Build Business Confidence Help your sales team coalesce around shared goals Achieve consensus on allocation of resources Sharpen your focus 3
Identify a Market Niche List your interests and affinities Involvement must be sincere Don’t try to fake it Be flexible—go where the market takes you 4
Setting Goals Short-term achievements: – Build enthusiasm – Maintain momentum and motivation Experience and involvement sharpen focus Talk to your broker 5
REALTOR ® Association Resources 6
Promoting a Property Market profile Property profile Promotion plan Resources 7
Business Planning—Quick Start 9 S Size up the situation T Tactics R Resources A Actions P Progress reports
Measuring Results Start and stop dates? Who is responsible? What does success look like? Resources needed? Monitor progress monthly, quarterly 10
Exercise: What Will You Do Next? 11
12 Key Point Review
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