Strategic Planning and Major Gifts Fundraising Jim Lewis, Lewis Kennedy Assoc. Kevin Smith-Fagan, KVIE Lisa Tait, WCVE
What is it? "If you don't know where you are going, you are certain to end up somewhere else." - Yogi Berra “Organization is what you do before you do something, so that when you do it, it’s not all mixed up." - A.A. Milne
More to the point … "Strategic Planning is a process by which we can envision the future and develop the necessary procedures and operations to influence and achieve that future". - Clark Crouch The best way to predict the future is to create it. -Unknown
Planning helps you … Analyze and improve performance Focus the organization and resources Identify and address problems Increase teamwork Improve communications Create a framework for the unexpected
Importance to major giving Determines organization’s direction –Case flows from the plan –Provides focus Donors respect and expect it Provides meaningful constituent involvement Identifies problems before public does
Points to ponder Does not predict the future; manages it A product and a process Involves entire organization Often driven by development Stations that had the greatest problems with the IDP were those that lacked strategic plans --Kay Sprinkel Grace
Session agenda Success stories Your agenda Anatomy of a strategic plan Answers to your questions
Celebrate the core Strategy 1—Audience –KVIE will seek to maximize its audiences in prime time. Strategy 2—Financial Performance –KVIE will meet or exceed its budgeted financial commitments. Strategy 3 – Workforce Improvement –KVIE will invest in a core team that allows for facile response to market and industry change.
Be Very Local Strategy 1—Producing Content –KVIE will increase our capacity to develop regional and national programming, seeking a few significant partners to create content Strategy 2—Value Proposition –KVIE will sharpen its value proposition, and increase institutional promotion of its unique selling points, including being the only locally owned television station as well as its educational mission and family programming in a safe viewing environment.
Invest in What’s New Strategy 1—Digital Broadcasting/Technology –KVIE will complete the transition to digital production, purchasing the equipment and training its staff to carry out all production in widescreen digital, making programs in high definition as appropriate. We will also seek to implement digital technologies in other aspects of our business, improving operational efficiencies wherever possible. Strategy 2—Pursuit of New Business Opportunities –KVIE will aggressively investigate business opportunities presented by digital technology and invest in a limited number of the most promising applications.
Your questions Jim Lewis, Lewis Kennedy Assoc. Kevin Smith-Fagan, KVIE Lisa Tait, WCVE