Industry leader in sports/fitness apparel and gear Google Images
Company Motto If you have a body, you are an athlete* History/Facts Co-founded by Bill Bowerman and Phil Knight Employs over 30,000 people across 6 continents ▪ Involved in 160 countries across the world ▪ (“Company Overview”)
Reuse a Shoe & Nike Grind Partners with (RED)™ Nike Foundation Community Involvement
Nike, through the means of the Reuse a Shoe program and Nike Grind, recycle old athletic shoes to build sports surfaces allowing “the power of sport to change young peoples’ lives, build communities and create positive social change,” (“Reuse a Shoe”). (“Reuse a Shoe”)
How it works: http://www.youtube.com/watch?v=DiRFVI0e_qw
(Nike)Red laces; “Lace up, Save lives” 100% of profits go to fight HIV/AIDS in Africa ▪ The Global Funds to Fight Aids, Tuberculosis, and Malaria ▪ Provides medicine to those living with HIV ▪ Football(soccer) based communities ▪ Delivers education and understanding around HIV/AIDS prevention (“Nike and (RED)™”)
First let’s look at the problem: The Girl Effect http://www.youtube.com/watch?v=WIvmE4_KMNw&feature=player_profilepage
Empowers women in undeveloped countries Sole purpose is to provide girls in undeveloped countries with the resources and opportunities to be successful as a way of reducing poverty in the world ▪ (“Nike Foundation”).
Jordan Fundamentals Grant Program Established in 1999 “Provides innovation and inspiration grants to outstanding teaching and instructional creativity in public secondary schools.” (“Jordan Fundamentals”) Nike School Innovation Fund “a $9-million, five-year commitment to help public education in Oregon” “Overall aim is to support our community's major school districts in their pursuit to improve the education of our kids” (“ Nikebiz : Nike Responsibility ”)
As you can see, Nike, Inc. gives back By: ▪ Reuse a Shoe & Nike Grind ▪ Partners with (RED)™ ▪ Nike Foundation ▪ Community Involvement Google Images
"Company Overview: If you have a body, you are an athlete*." Nikebiz. Nike, Inc., 2010. Web. 25 Jan 2011.. "Jordan Fundamentals." Nike - Please Choose Your Nike Region. Web. 27 Feb. 2011.. "Nikebiz : Nike Responsibility : Our Community Investment : Nike School Innovation Fund."Nikebiz : NIKE, Inc. Official Site, the World’s Largest, Leading Athletic Brand. Web. 27 Feb. 2011.. "Nike and (RED)™ Unite to Leverage the Power of Sport to Fight HIV/AIDS in Africa." Nikebiz. Nike, Inc., 2010. Web. 25 Jan 2011..
"Reuse A Shoe & Nike Grind: Closing the loop in the sporting goods industry." Nikebiz. Nike, Inc., 2010. Web. 25 Jan 2011.. "YouTube - Nike: My Better Is Better Vol.2." YouTube - Broadcast Yourself. Web. 27 Feb. 2011.. "YouTube - The Girl Effect." YouTube - Broadcast Yourself. Web. 28 Feb. 2011..