2 designtechnology Year 11: Graphic Products: Controlled Assessment Task CONTENTSAdminSlide 2 ContentsSlide 3 About the CATSlide 4 Structuring annotationsSlide 5 Word bank (terminology)Slide 6 Assess. criteria for Criterion 1Slide 7 Assess. criteria for Criterion 2Slide 8 Assess. criteria for Criterion 3Slide 9 Assess. criteria for Criterion 4Slide 10 Assess. criteria for Criterion 5Criterion 1Slide 12 Guidance: Task AnalysisSlide 13 Example: Task AnalysisSlide 14 Task AnalysisSlide 15 Guidance: Product Analysis 1Slide 16 Guidance: Product Analysis 2Slide 17 Example: Product AnalysisSlide 18 Example: Product AnalysisSlide 19 Example: Product AnalysisSlide 20 Product Analysis 1Slide 21 Product Analysis 2Slide 22 Product Analysis 3Slide 23 Guidance: User ProfileSlide 24 Example: User ProfileSlide 25 User ProfileSlide 26 Guidance: Design CriteriaSlide 27 Example: Design CriteriaSlide 28 Design CriteriaCriterion 2Slide 30 Guidance: Initial IdeasSlide 31 Example: Initial IdeasSlide 32 Example: Initial IdeasSlide 33 Example: Initial IdeasSlide 34 Guidance DevelopmentSlide 35 Example: DevelopmentSlide 36 Example: DevelopmentSlide 37 Example: DevelopmentSlide 38 Example: DevelopmentSlide 39 Guidance Manu. spec.Slide 40 Example: Manu. specSlide 41 Manu. SpecCriterion 3Slide 43 Guidance: MakingSlide 44 Example: Record of making 1Slide 45 Example: Record of making 2Slide 46 Record of making 1Slide 47 Record of making 2Slide 48 Guidance: QA & QCSlide 49 Guidance: FlowchartSlide 50 Example: FlowchartSlide 51 FlowchartCriterion 4Slide 53 Guidance: Testing & Eval.Slide 53 Example: Sum. evaluationSlide 55 Example: Sum. evaluationSlide 56 Sum. EvaluationSlide 57 Sum. EvaluationCriterion 5Evidence throughout folder
3 designtechnology About the GCSE Course The GCSE course consists of two units. Unit 1 involves the completion of a two hour written examination which will test your subject knowledge in the following areas: materials and components, design and market influences, paper engineering and manufacturing processes. Unit 2, often referred to as the Controlled Assessment Task (CAT), involves the completion of a single design and make activity.The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is displayed below:The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to how you test and evaluate your work, not only at the end but throughout the whole design process. And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and punctuation. Each one of these five criterions is then divided into three, four or five levels, each with its own mark band and corresponding descriptions.Resources available to youUse the Technology website to help you with each section of your Controlled Assessment Task.designtechnologyAbout the GCSE Course
4 And follow the links to: designtechnologyANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2designtechnology1. STATEMENT2. CONJUNCTIONS3. REASON(S)…for these reasons……because……since……as…For the reasons, visit:And follow the links to:MaterialsManufacturingConstructionEnvironmentAestheticsDesign IssuesandPackagingMaterialsThe product is made from …………The component parts are made from …………DimensionsThe product measures …………ManufactureThe product has been printed using …………The product have been cut using …………The product has been formed using …………The product has has been joined using …………The product is printed using …………The printing effects used to enhance this product are ……Scale of productionThe product has been produced using ………… productionFunctionThe product’s primary function is to …………The product’s secondary functions are …………AestheticsThe product uses ………… fontsThe product uses ………… coloursThe product uses images of …………The layout of the surface graphics is …………Social, cultural, environmental issuesThe materials used to produce this product are …………The products impact on society is …………The product impacts on cultures by …………
5 designtechnology WOOD BANK FUNCTION AESTHEICS CAD CAM MATERIALS QUALITY CONTROLProtectPreservePromotePackaging for transportationInformStabilityOpenCloseDisplayAssembleTextCallStackErgonomicsAnthropometricsDialHoldWarnNavigateGenreFlat packSan serif fontSerif fontImpactHarmonious coloursPrimary coloursModernTraditionalSleekFormBrandingShapeStyleContrasting coloursImageryLayoutBalanceTextureLogoOrganicCorporateCleanLaser cuttingProgrammeRed lines - cutBlack lines - scoreX and Y axisProfile cutterOPASRegistration marksComputer Aided DesignComputer Aided ManufactureComputer Numerical ControlCNC Milling MachineDTP Desk Top PublishingCNCCADCAMVersa CammKiss cutAdvantages of CAD CAMDisadvantages of CAD CAMAccuracyThermoplastic (PP, PMMA, etc.)Grey boardCorrugated boardSolidwhite boardPaperRecycled boardWasteFinishReduceVinylAcetatePlywoodJelutongLaminateEncapsulatePrimeLacquerSprayCellulose sprayWet & drySanding sealCheck material stockCheck dimensionsRegistration marksColour barsBleed areaCheck spellingCheck alignmentCheck fitCheck quality of printTrim marksQCQAQuality ControlQuality AssuranceCustomer loyaltyCheck orientationCheck finishCheck functionTest with target audienceTest against design criteriaTest with peersMANUFACTURESOC/CULT/ECOSCALE OF PROD.One offHighly skilled workforceLabour intensiveTime consumingHand toolsBatchMachinesSemi-skilled workforceMassLow-skilled workforceIn-line manufacturingContinuousHuge investment in machinesOne off - one producedBatch - 2 to several thousandMass - thousands to millionsContinuous - never stopsDown timeFlexible manufacturingCell productionHigh volumeINFORMATIONCONSTRUCTIONGuillotinedPerforationRotary cutterAssembledDie cuttingGluingCreasedScoredAdhesiveFasteningsImpositionDrilledScrewedCounter sinkDouble-sided tapeSpray mountPVAMulti purpose glueHeat pressTransferFoldedOff-set LithographyFlexographyScreen PrintingDigital PrintingGravureLaser PrinterInkjet printerLaser cutterCNC milling machineProfile cutterVersa cammDrillLaminationEncapsulationEmbossingInjection mouldingVac formingSpot coloursCMYKQuality controlSublimation printerCultural issuesDifferent religionsSigns and symbols with meaningsImagery of other culturesOffensiveMisunderstandingSocial issuesParental controlBenefits societyFairtradeImproves quality of lifeEnvironmental issuesWasteReuseRecycleReduceRefillRenewable materialsBiodegradable materialsLifecycle of the productLife expectancy of the productIngredientsWeightNutritional contentE logoName of the productAddress detailsManufacturer’s nameBarcodeTraffic light symbolsLogoRecord labelFeaturesTrack namesRelease dateEco logosPackaging logosPriceWebsite detailsFace book and twitter detailsCopyrightTerms and conditions
6 UNIT 2: Criterion 1: Investigating the Design Context designtechnologyUNIT 2: Criterion 1: Investigating the Design ContextCriterion 1: Investigating the design context7-8marksDiscrimination shown when selecting and acquiring relevant research that will promote originality in designingExcellent understanding and analysis of the design contextDetailed analysis of relevant existing products or systems undertaken related to design intentionsComprehensive analysis of relevant and focused research undertakenClear and specific design criteria identified, reflecting the analysis undertakenTarget market identified and the intended consumer/user profiled5-6 marksGood analysis of relevant products or systems undertakenGood analysis of relevant research and contextDesign criteria which reflects the analysis undertakenTarget market for product has been identifiedGood understanding and analysis of the design context3-4Some analysis of related products or systems undertakenMade a superficial analysis of most of the research material and the contextDesign criteria reflects most of the analysis undertakenSome consideration has been taken of the likely consumer/userBasic understanding and analysis of the design context0-2Minimal analysis of other products or systems undertakenProvided little evidence of research and analysis of contextDesign criteria is very general and lacking in any detailLimited understanding of the target market/user evidentLimited understanding or analysis of design context
7 designtechnologyUNIT 2: Criterion 2: Development of the Design Proposal (including modelling)Criterion 2: Development of the design proposal (including modeling)26-32 marksImaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing researchA coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughoutThe implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design proposalsExcellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design solutionAppropriate materials/ingredients and components selected with full regard to their working propertiesFully detailed and justified product/manufacturing specification taking full account of the analysis undertaken19-25 marksImaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing researchAn appropriate design strategy, with evidence of planning, adopted for most aspectsDevelopment of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issuesGood development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)Appropriate materials/ingredients and components selected with regard to their working propertiesProduct/manufacturing specification is complete and reflects key aspects of the analysis undertaken12-18 marksDesign ideas show some degree of creativity and further developmentAn appropriate design strategy, with some evidence of planning, adopted for some aspectsDevelopments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issuesAdequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)Materials/ingredients and components selected with some regard to their working propertiesProduct/manufacturing specification reflects most aspects of the analysis6-11 marksIdeas show some variation in approach or conceptA limited design strategy, with minimal planning, is evidentSome consideration taken of social, moral, environmental and sustainability issue in development of design solutionsDevelopment work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)Materials/ingredients and components selected with limited regard to their working propertiesLimited product/manufacturing specification which reflects most obvious features of analysis0-5 marksIdeas are lacking in imagination with minimal development or further researchLittle evidence of a logical approach being adopted, with no indication of planningDevelopment work shows little consideration of social, moral, environmental and sustainability issuesBasic development work undertaken using a limited range of techniquesMaterials/ingredients and components selected with little regard to their working propertiesProduced a simple product/manufacturing specification which is general in nature
8 UNIT 2: Criterion 3: Making designtechnologyUNIT 2: Criterion 3: MakingCriterion 3: Making26-32 marksFinal outcome(s) shows a high level of making/modeling/finishing skills and accuracySelected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safelyWorked independently to produce a rigorous and demanding outcomeQuality controls are evident throughout the project and it is clear how accuracy has been achievedThe outcome has the potential to be commercially viable and is suitable for the target market19-25 marksFinal outcome shows very good level of making/modeling/finishing skillsSelected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safelyOutcome demonstrates a high level of demandQuality control checks applied in the manufacture of the productThe outcome is suitable for the target market and could be commercially viable with further development12-18 marksFinal outcome shows good level of making/modeling/finishing skillsUsed appropriate materials, components, equipment and processes correctly and safely (including CAM)Parts of outcome show high levels of demandApplied quality control checks broadly but superficiallyThe outcome requires further development in order to be suitable for the target market6-11 marksFinal outcome is largely complete and represents a basic level of making/ modeling/finishing skillsUsed materials, components and equipment correctly and safely (including CAM if appropriate)Some aspects of outcome are demandingSome evidence of limited quality control applied throughout the processThe outcome has some weaknesses which limit its suitability for the target market0-5 marksFinal outcome is incomplete or represents an undemanding level of making/ modeling/finishing skillsUsed materials, components and equipment safely under close supervisionWorked with some assistance to produce outcome of limited demandThere is limited evidence of any quality control and levels of accuracy are minimalThe outcome has significant weaknesses which limit its suitability for the target market
9 UNIT 2: Criterion 4: Testing and Evaluation designtechnologyUNIT 2: Criterion 4: Testing and EvaluationCriterion 4: Testing and evaluation9-12 marksDetailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinionAll aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specificationEvaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production6-8 marksAppropriate testing and evaluation evident throughout the designing and making processMost aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specificationEvaluate and justify the need for improvements or modifications to the product3-5 marksEvidence of some testing and evaluation leading to the production of the final outcomeSome evidence of testing against the design criteria and/or the product/ manufacturing specificationSome improvements or modifications to product suggested0-2 marksMinimal testing and evaluation throughout the designing and making processLimited or no testing of final outcome against the design criteria and/or the product/manufacturing specificationLimited mention of some improvements or modifications that could be made to the product
10 UNIT 2: Criterion 5: Communication designtechnologyUNIT 2: Criterion 5: CommunicationCriterion 5: Communication5-6 marksDesign folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusionAll decisions communicated in a clear and coherent manner with appropriate use of technical languageThe text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling3-4 marksDesign folder shows some skill in choice of material for inclusion but includes some irrelevant contentMost decisions communicated with some clarity and with some use of technical languageThere are a small number of errors in grammar, punctuation and spelling0-2 marksDesign folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant contentIdeas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabularyNumerous errors in grammar, punctuation and spelling
12 …sensitive to sustainability issues. What to do first…Like all your previous projects, the process of analysing the task or brief is going to be the starting point for your Controlled Assessment Task. Only when this is complete will you know what to do next.Task Analysis1. Graphically highlight all the words you feel are important.2. For each keyword highlighted, construct a number of questions using: who, when, why, what, where and how? (fig. 1)3. If carried out well, the Task Analysis should identify what you know and what you don’t know. Of the things you don’t know, you should identify methods of finding this information out, weather you intend to use a book, the internet or visit a shop. This process of investigation is commonly referred to as ‘research’.designtechnologyCriterion 1: Investigating the Design Context (Task Analysis)…sensitive to sustainability issues.How can the sustainability issues concerning CD packaging be improved? I intend to look at the six Rs. Using recycled materials, reducing the amount of materials, reusing the product, refilling the packaging, refusing to use certain materials and issues concerning the repair of damaged packaging. I will ask my target audience which concept is most important to them.What sustainability issues concern CD packaging? The plastic used is a non renewable resource and the paper will naturally come from trees. There is research to suggest that CDs are only used once due to developments in technology. I will research further into these issues by using the internet.fig. 1
13 Criterion 1: Exemplar Task Analysis designtechnologyCriterion 1: Exemplar Task AnalysisTASKContextPromotion is important for a new product or an event.Design TaskA group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include atleast a four fold CD case with CD and relevant information and a promotional item, which incorporates a smart material.WHY DOES SOMETHING NEED TO BE PROMOTED?A product needs to be promoted so it gains publicity. It is also so people know what is being promoted and if they would want it and therefore if they will buy it.HOW DO OTHER COMPANIES BRAND A NEW PRODUCT?For a new product a company may have a logo saying “NEW” so the customer knows its new. Or they may just have an updated version of a previous product.WHAT EVENT(S) NEED TO BE PRMOTED FOR THE BAND?The band being promoted is a school band, so therefore they would play at school events, such as a band night. This promotion would be displayed around school so students know about it.WHAT WILL THE AGE RANGE BE? WHERE WILL CONCERTS BE?The music is aimed at teenagers of secondary school age. This will be around 11 years old to 16. The concerts will be performed at school functions.WHAT PUBLICITY MATERIAL DO EXISTING BANDS USE?Existing bands use a wide range of publicity material to be available to fans. Such as: Posters, t-shirts, key rings, badges and much more.WHAT FUTURE EVENTS WILL THE BAND HAVE?To find out what future events the band will have, I will ask the band directly, or they would tell me when they find out.WHAT WILL THE SURFACE GRAPHICS BE?The graphics should match the imagery on the front face of the case. This will give it continuity.WHY GENRE OF MUSIC DO WILL THE BAND PLAY?The genre will be aimed at Pop, therefore overall most people will like the music as Pop can also fit in other genres as well.WHAT IS A SMART MATERIAL?Because I I don’t know what or how a smart material is used, I will have to do some research to find out what they are. This may include using the internet, or asking someone who knows.13WHAT WILL BE ON THE CD CASE?On the front face, should be the bands name, the album name and any imagery to enhance the appearance of it. One the inside front face should be copyright and publication information.On the back face, it should have a list of the songs and similar imagery to match the front.WHERE WILL I GET THE INFO FROM?For the information that will be on the publicity material, I will ask the band members for anything that will be required.WHAT PROMOTIONAL ITEM WILL BEST SUIT THE BAND?For this, I will research what other bands use to promote, the I will see which idea would best suit this band.
14 CORPORATE TITLE HERE TASK 1 Context Environmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not recycled.Design Task‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product. Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional material ready for launch to the public.TASK 2Promotion is important for a new product or an event.A group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a four fold CD case with CD and relevant information and an item, which incorporates a smart material.TASK 3Books that contain movement are now found in most book stores. They can be a source of pleasure to the readers.Design and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.TASK 4Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.
15 Criterion 1: Investigating the Design Context (Product Analysis) What to do next…When you have completed the Task Analysis, you should have identified areas for investigation (research). This investigation should include analysing some existing products (Product Analysis) and investigating the potential market for for the product (User Profile).Product Analysis1. If possible, dissemble an existing product and take several photographs of it (avoid getting some thing off the internet).2. Start to analyse and annotate the product using the headings found on the slides.3. When annotating, never provide just a statement. E.g. The CD sleeve has been printed using Off-set Lithography. Always provide a statement followed by a suggestion or a reason. E.g. The CD sleeve has been printed using Off-set Lithography because this is very fast and the quality is very good.4. How do you know what to suggest or how do you know what reason to provide? Well in the past, you could always ask your teacher (as a source of research), not anymore! That’s the ‘investigation’ part of the task. You have to find out.5. Most of the information you need can be found on the school website, If you can’t find it there, then you can use the coursework books in school or even go to the library. IMPORTANT. Any sources used should be noted on each slide.6. Remember, make the sheets concise. Maximum point size of 12; Always use sub headings for your annotations; always use bullet points (get straight to the point), think about the visual impact of each sheet after all you are design students! Finally, check your spelling, grammar and punctuation.designtechnologyCriterion 1: Investigating the Design Context (Product Analysis)
16 Criterion 1: Investigating the Design Context (Product Analysis) FunctionComment on what you feel are the principle functions of the product.How well does the design of the product achieve these principles?What could be done to improve them?What about the ergonomics of the product?Aesthetics (11)What does the product look like? Consider:The colours used: colour psychology and colour combinations. Why has the designer chosen these colours?The layout: how is the information positioned in relation to each other? Is it balanced, cluttered or confusing?The style: try to describe the product’s style. Is it traditional, old fashioned, sleek, classical, modern, grunge, calming, decorative, distressed, industrial or minimal?The imagery used: comment on the style and choice of the imagery used. Why has the designer chosen them?The texture used: comment on the textures used. Is it rough in one part and smooth on another, if so, why?The proportions used: Is the product symmetrical or asymmetrical?Information (14 & 10.5)What information is included on the product and WHY?Be comprehensive. Look for: titles, barcodes, signs and symbols, address details, logos, diagrams, eco logos, keys, diagrams, etc.DimensionsMeasure all aspects/components of the product in millimetres.Scale of Production (8.5)Has the product been manufactured using one off, batch or mass production? WHY?Materials (7)Which materials have been used to produce the product?You must state why the designers have chosen that particular material.Manufacturing (8)Printing: which method of printing has been used and WHY?Colours: how many colours have been used and how can you tell?Printing effects: which printing effects have been applied and WHY?Construction Methods: how has the product been put together?Plastic forming: how has the product been made? How can you tell?User ProfileWho is the product aimed at?What do they think of the product?What do they think about it’s function, aesthetics, materials, size, etc?Good and bad pointsDraw up a table of positive and negative aspects of the product.These points should form the basis for your ‘design criteria’.SafetyIs the product safe to use? Are there any areas for improvement?Are there any lose parts or sharp edges?Does the product display any safety standards, such as the kite mark?Social, moral, environmental and sustainability issues (10)What considerations have the designers and manufacturers made regarding the social, moral, environmental and sustainability implication of the product?For example:- Is there a parental advisory sticker on the CD sleeve because the lyrics may cause offence?- Is the card or board recyclable or does the company make contributions to the cost of recycling?What impact has the product had on society?What is the life expectancy of the product?Has the product had a positive or negative impact on society?Are the materials used renewable or non renewable?Are there more sustainable alternatives available?designtechnologyCriterion 1: Investigating the Design Context (Product Analysis)
17 Criterion 1: Exemplar Product Analysis (CD packaging) designtechnologyCriterion 1: Exemplar Product Analysis (CD packaging)DIMENSIONS140mm wide, 125mm high, 8mm deep when folded.427mm wide, 125mm high, 2mm deep when open.The CD has a diameter of 120mm.SCALE OF PRODUCTIONThe production of this product would be batch produced because the product will be popular and it needs to be able to meet demands, but will not need to be mass produced because it won’t be sold continuously.INFORMATIONThere is lots of information on the album cover, such as: Band name, album name, Track list, barcode, copyrights, record company logos.FUNCTIONIt is to protect the CD from any scratches. Also it is used to promote the band and the album by the album cover. It is used to inform people about what the album contains. Also it makes it easier for it to be transported.AESTHETICSThe colours used on the album are very bright and vibrant which are attractive to the customer but also reflects the 1960’s theme.The layout of the text is central to be in focus, however the image fills most of the front.The style is revolved around the iconic image from the 60’s but renewed to make it look modern. The image taken from 1967 was first designed by Peter Blake.MANUFACTUREThis product uses offset lithography. This is because the process is fast and is very good quality. This is the most cost effective printing method for mass production.It uses five colours, CMYK for the images and for the main red colour, they use a spot colour, so it is the same colour on every product.To make it look glossy, a laminate layer has been added.To construct this a net has been die cut out and then glued together.17MATERIALSThe material used to create this product would be solid white board. They would use this because it is a strong card which is bleached on both sides which is good for printing onto.SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUESThe packaging is made of card, which is a sustainable resource which is much better than using a plastic CD case. As it is made of card, it won’t last as long as other products, but it could be recycled into something new, which means less resources are needed to make something new. There is nothing to indicate if the CD has any explicit material on it so it shouldn’t cause any offence to anyone. This product should have a good impact because it is a well know product already, but it just looks modern and much more attractive.
18 PHOTO HERE designtechnology Criterion 1: Exemplar Product Analysis (CD packaging)DIMENSIONS140mm wide, 125mm high, and 10mm deep when closed. 125mm high, 275mm wide, 5mm deep when open. CD is 120mm in diameter.INFORMATIONThere is lots of information on the album cover, such as: Band name, album name, Track list, barcode, copyrights, record company logos.SCALE OF PRODUCTIONThe case is mass produced, as it can be used for any CD that requires it. Where as the booklet and graphics will be batch produced, so it meets required demands but isn’t over produced which wastes money.PHOTOHEREAESTHETICSThe colour of the background is very dark, for two reasons. One, for the image to stand out, and the other to represent the darkness of the album, as it is called ‘Dark Side of the Moon’. The album does not have any text on the surface. This could be for effect, so the focus is more on the design. The image of the prism, refracting light, has little to do with the theme of the songs, and has become an iconic image itself.FUNCTIONIt is to protect the CD from any scratches. Also it is used to promote the band and the album by the album cover. It is used to inform people about what the album contains. Also it makes it easier for it to be transported.MANUFACTURETo print the booklet and the surface graphics, it uses off set lithography because it is of good quality and is fairly cheap when printing lots. The colours used will be CMYK because it is able to print all the different colours. The paper is varnished to give to prevent wear and so it is slightly water resistant. The CD case is made by injection moulded because it produces the complicated shape quickly and reliably.18MATERIALSFor the case high impact polystyrene has been used so it is more resistant to damage. For the booklet and surface graphics a varnished paper has been used for good image quality.SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUESThe packaging is made of plastic, which is a non-renewable resource which is bad for the environment as it is not biodegradable. As it is made of plastic, it will last longer than other products, but it couldn’t be recycled into something new, which means less resources are available to make something new. There is nothing to indicate if the CD has any explicit material on it so it shouldn’t cause any offence to anyone. This product should have a good impact because it uses iconic imagery to make it immediately recognisable.
19 Criterion 1: Exemplar Product Analysis (POS display) designtechnologyCriterion 1: Exemplar Product Analysis (POS display)DIMENSIONSWhen standing, it measures 210mm tall, 125mm wide and 105mm deep. When folded away, it is 155mm tall, 125mm wide and about 2mm deep.SCALE OF PRODUCTIONFor this product, it will have been batch produced. This is because it is a complex design and will have to be manually watched whilst machined, but enough are produced to meet requirement.INFORMATIONOn the lower section, are two faces with information on. On one side it shows the dates and times of the shows and the website for more information. On the other side is the location of the shows and what they are featuring.FUNCTIONThe main purpose of this product is to inform what the show is about an when it is. It is also for promoting, by using a complex design which shows off the ability the University has.AESTHETICSThe design of this product is kept very minimal and simplistic. This gives it a modern and formal style. The complex design which incorporates the title of the exhibition, is used to prove that the University if Salford has the facilities to produce this sort of design. The colour of the text is a metallic pantone to contrast with the deep blue background colour. This also make the style very modern and formal.MANUFACTUREFor the main body of this display, it is most likely to have been laser cut because the design is too complicated for it to be manually cut out and would be time consuming. The laser cutter is much more precise, faster and the design can be repeated. For the information, it is a spot colour which has either been screen printed on, or they have used off set lithography if they are producing lots of them.19MATERIALSThe material used for this is a textured blue board. They have used this board mainly because it is strong and can cope with the complex design.SOCIAL, CULTURAL AND ENVIRONMENTAL ISSUESThis product has been made out of card which is a renewable source and doesn’t damage the environment as it can be recycled. It shouldn’t offend anyone because it doesn’t show any specific offensive material. The purpose of this product is to attract people to the show so artists and designers can show there work to the people in the local area. This creates a social event for people to go to.
20 CORPORATE TITLE HERE PHOTO HERE PHOTO HERE PHOTO HERE PHOTO HERE Scale of ProductionCORPORATE TITLE HEREDimensionsInformationFunctionPHOTOHEREAestheticsColourLayoutStyleImageryPHOTO HEREPHOTO HEREManufacturePrintingColours usedPrinting effectsConstruction MethodsPlastic forming methodsMaterialsSocial, cultural and environmental issuesPHOTO HEREIMAGE OFMATERIALSIMAGE OFPRINTING
21 CORPORATE TITLE HERE PHOTO HERE PHOTO HERE PHOTO HERE PHOTO HERE Scale of ProductionCORPORATE TITLE HEREDimensionsInformationFunctionPHOTOHEREAestheticsColourLayoutStyleImageryPHOTO HEREPHOTO HEREManufacturePrintingColours usedPrinting effectsConstruction MethodsPlastic forming methodsMaterialsSocial, cultural and environmental issuesPHOTO HEREIMAGE OFMATERIALSIMAGE OFPRINTING
22 CORPORATE TITLE HERE PHOTO HERE PHOTO HERE PHOTO HERE PHOTO HERE Scale of ProductionCORPORATE TITLE HEREDimensionsInformationFunctionPHOTOHEREAestheticsColourLayoutStyleImageryPHOTO HEREPHOTO HEREManufacturePrintingColours usedPrinting effectsConstruction MethodsPlastic forming methodsMaterialsSocial, cultural and environmental issuesPHOTO HEREIMAGE OFMATERIALSIMAGE OFPRINTING
23 Criterion 1: Investigating the Design Context (User Profile) How do I investigate the potential market?Even the most successful products produced aren’t aimed at everyone in the world (the market). You need to identify who the ‘target audience’ is for your product(s) and what are their needs (profiling them). To find this out, you’ll have to ask them!User ProfileFirstly, design a series of questions to ask your target audience. These could range from, how they want the product to look (aesthetics); what information to include and how they’d like the product to perform (function).Try and use closed questions. These are much easier to produce results from. E.g. Which combination of colours do you think would best suit the image of a school rock band? A) Primary colours B) Dark colours C) Harmonious colours or D) Bright colours.Analyse the results from your profiling. What are your findings? Remember these findings should influence the content of the ‘design criteria and ultimately, your design ideas.designtechnologyCriterion 1: Investigating the Design Context (User Profile)
24 designtechnologyCriterion 1: Exemplar Questionnaire, results and analysis of the resultsQUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS?QUESTION 1 WHAT IMAGES SHOULD BE USED FOR THE SURFACE GRAPHICS?A Cartoons or animations 20% B Photos of the band 20%C Plain and simple Colours 10% D Artistic imagery 50%QUESTION 2 WHICH STYLE OF FONT SHOULD BE USED ON THE COVER?A Plain (e.g. Arial) 20% B Artistic and modern 60%C Old styled (e.g. Times new Roman) 13% D Gothic (e.g. Algerian) 7%QUESTION 3 SHOULD THE LYRICS BE FEATURED SOMEWHERE?A Yes 30% B No 70%QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS?QUESTION 4 WHAT COLOUR SHOULD THE INIITIAL THEME BE?A Blue 17% B Green 10% C Yellow 20% D Black 10% E Red 10%F Purple 5% G Orange 5% H White 10% I Grey 10% J Pink 3%QUESTION 5 WHAT SHOULD THE PRODUCT BE MADE OF?A Plastic jewel case 40% B Folded solid white board 60%QUESTION 6 SHOULD THE PACKAGING BE RECYCLEABLE?A Yes 70% B No 30%QUESTION 7 HOW MUCH INFORMATION SHOULD BE ON THE COVERS?A Nothing 10% B Lots of info 20%C Bare minimum 20% D Just general info 50%QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE?QUESTION 8 WHAT ADDITIONAL PROMOTIONAL ITEMS WOULD YOU LIKE?A Clothing Items 50% B Key rings 10%C Wrist bands 10% D Poster 30%QUESTION 9 HOW SHOULD THE LAYOUT OF THE FRONT COVER BE?A Very Busy 20% B Just images 10%C Just text 10% D Simplistic / Minimalistic 60%QUESTION 10 HOW IMPORTANT IS SUSTAINABILITY TO YOU?A Not Very 10% B A little 15%C Care a lot 60% D Most important thing 15%RESULTS From doing this questionnaire, I have found out that my target audience like more artistic and original design which will look more iconic. They also like bright vibrant colours with little information to stand out. This will help me to design the graphics, as I know what my target audience want.
26 Criterion 1: Investigating the Design Context What is the design criteria?The design criteria describes the restrictions and possibilities for the intended product. It is normally presented in a bullet point list and focuses on a number of areas, such as: the appearance of the product (aesthetics) and what the product needs to do (function).What to do.1. The list should be in bullet point format.2. Each point should be accompanied by a small sentence explaining the importance of the point.3. All ideas and developments should aim to meet the design criteria.4. Include points to describe all of the following:Function:What the product has to do.Aesthetics:A description of how it should look, considering: colour, font styles, imagery and layout.Dimensions:Details of sizes.Information:What information needs to be included, such as: logos, titles, lyrics, track names, etc.designtechnologyCriterion 1: Investigating the Design Context
27 Function Aesthetics Dimensions Information Materials designtechnologyCriterion 1: Exemplar Design criteriaMy CD case may meet the following points:FunctionIt must be able to promote the band. This will increase the popularity of the band and therefore increase sales.It must protect the CD. This stops the disc from being scratched or broken so it is able to play the media without fault.It must be easy to transport. This makes it easier and quicker for it to be transported, and it also makes it safer if the product can sit square.It must be able to promote the band. Therefore people will get to like them and want to buy again, or buy for the first time because the images look good.AestheticsIt must look artistic and modern. This is because the band is young so it must reflect the genre of the music.The font style must be original and modern. This is so the theme is continued throughout the product.The colours must be bright and vibrant. This is to keep within the theme, and also to meet the target audience requirements.The imagery must be bold and iconic. This is so the product stands out and shows that the band is different from other bands.The layout of the product should be simplistic / minimalistic. This is to make the imagery stand out and to meet the target audience requirements.DimensionsIt must be able to hold a CD. A CD has a diameter of 120mm. This is the main principle of the case.It must comply to manufacturing limitations. This is so that it is possible to make and that materials aren’t wasted.It must consider the hole at the centre of the CD. This is 14mm in diameter and is key because it cuts out part of the CD graphics. Also the centre which remains transparent is 39mm in diameter which will also cut away from the graphics.It must have a geometric shape. This is so it is easier for transport and is less likely to be damaged in the process.It must fit into a universal CD shelf / rack. This is so people can easily store it with other products.InformationIt must include the name of the band. This is so the consumer is able to know who the album is by. Also it gives the album a Brand.It must include a Barcode. This is so the product is able to be purchased at a shop.It must show the track names. This is so the consumer is able to find which track they want easily. Also it gives each track its originality.It must include the record producers logo. This makes the product look professional. Also it shows that the product has be licensed and can be sold in shops.It should show if it needs Parental Advisory. This shows that the CD has explicit material.MaterialsIt must include a smart material. This is to promote the band further by making it more interesting.The packaging must include a feature of sustainability. This is so the part of the product can be recycled so it isn’t wasting non-renewable resources.The material must be able to meet all the requirements of it’s function and purpose. Such as being able to protect the CD from damage or it making the product easy to transport.
28 CORPORATE TITLE HERE: DESIGN CRITERIA My ????? may meet the following points:FunctionPoint 1Justifying sentencePoint 2Point 3Point 4Point 5Point 6Etc.AestheticsPoint 1Justifying sentencePoint 2Point 3Point 4Point 5Point 6Etc.DimensionsPoint 1Justifying sentencePoint 2Point 3Point 4Point 5Point 6Etc.InformationPoint 1Justifying sentencePoint 2Point 3Point 4Point 5Point 6Etc.
30 Initial IdeasThe first part of this section is to generate a wide range of ‘initial ideas’. These should be your initial thoughts to solving the design problem – speed is key in this section, otherwise you might forget a really good idea whilst you are spending an eternity just getting your 30 degree lines just right.Be as creative and original as us can. Look for inspiration from the design books, posters and magazines in the classroom. If you’re still struggling, try generating a spider diagram using words associated with the design brief, such as, the name of the band or the theme of your pop-up book (see example on page 25).What to do1. Produce a range of original and creative ideas2. Try using a ‘word map’ to help broaden your ideas.3. All the ideas must aim to meet your design criteria.4. Test all your ideas against this design criteria.5. Consult your target audience, what are their thought on the ideas?6. Show off your graphical communication skills, consider using:One point perspectiveTwo point perspectiveIsometric cratingSchematic drawingsEnlargementsCross-sectionsExploded viewRendering or hatching techniquesThick and thin line techniqueWhat to do cont.7. Demonstrate a good grasp of grammar, punctuation and spelling.8. Show off your technical language of the subject in your annotations.9. Use arrows to indicate particular areas of importance.10. Make sure each sheet in concise with little white space.11. When designing always consider:the social, moral, environmental and sustainability of each ideathe aesthetics (colour, font styles, layout and imagery)the function (how it works)the materials (what are the properties of the materials)How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis.The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteriadesigntechnologyCriterion 2: Development of the Design Proposal (including modelling) (Initial ideas)
31 designtechnologydesigntechnologyCriterion 2: Exemplar Initial ideas: 4 fold CD packaging
32 designtechnologydesigntechnologyCriterion 2: Exemplar Initial ideas: CD packaging surface graphics
33 designtechnologydesigntechnologyCriterion 2: Exemplar Initial ideas: Merchandise and promotional material
34 What is the development stage? Once your target audience has decided on an initial idea, you can begin to develop it further. This is when your design should start to really take shape. The development section is the largest and most important part of the Design Process (it’s where all the experimentation and working out takes place).What should I be doing in the development section?1. Still aim for originality & creativity in your developments.2. Your development should include sketches, CAD, and models.3. Model and prototype, using card, paper, Styrofoam, etc.4. Always photograph your models and include them in your folder.5. When designing always consider:• the social, moral, environmental & sustainability of each development• the aesthetics (colour, font styles, layout and imagery)• the function (how it works)• the materials (what are the properties of the materials)• the parts needed (how will each part help)6. Make sure each sheet in concise with little white space.7. Analyse and annotate all your ideas.8. Use exactly the same headings you used in your product analysis.9. All the developments must aim to meet your design criteria.10. Test your ideas against this design criteria & with your target audience, what are their thoughts.What should I be doing in the development section? Cont.Show off your graphical communication skills:• Isometric crating, one and two point perspective• Schematic drawings, Enlargements and Cross-sections• Exploded views, rendering, hatching• Thick and thin line technique and 3rd angle orthographic projection• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headingsyou used to compile a concise and detailed product analysis.The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteriadesigntechnologyCriterion 2: Development of the Design Proposal (including modelling) (Development)
35 designtechnologydesigntechnologyCriterion 2: Exemplar Development: 4 fold CD packaging
36 designtechnologydesigntechnologyCriterion 2: Exemplar Development: CD packaging surface graphics
39 What’s a product/ / manufacturing speciation? The manufacturing specification comes at the end of the development phase, but before you start making the final outcomes. Like the ‘design criteria’, it should be presented in a series of bullet point statements and should explain exactly how to make the final product, hence the name ‘manufacturing specification’.Include points to describe all of the following:Materials: what will each part be made from & how much material is needed?Dimensions:: precise measurements for each part in millimeters?Tolerances: the maximum and minimum size each part can be.Quality Control: what needs to be checked & how and when to check it.Construction: explain exactly how each part will be made.Cost: how much will each part cost and detail any other costs involved.designtechnologyCriterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)
40 designtechnology designtechnology Criterion 2: Exemplar Manufacturing Specification for a 4 fold CD packagingIn schoolMaterialsDimensionsManufactureQCFabrication & FinishThe 4 fold CD packaging will be made from solidwhite board• This provides a good surface to print onto and it can be cut and foldedThe 4 fold CD must hold one compact disc measuring 120 mm in diametreThis is the product the packaging is design to hold and protectThe 4 fold CD packaging will be printed using a laser printer in CMYKThis is the only printer in school capable of printing onto to boardThe 4 fold CD packaging will be cut and scored using a profile cutterThis process is very accurate and leaves a good finishI will check the spelling of the surface graphicsIt looks unprofessional if words are spelt incorrectlyI will check the quality of the printed surface graphicsI want the product to look like a quality productI will check the design and dimensions of the netTo ensure it cuts correctly and fits the CDI will assemble the net using multi-purpose adhesiveThis is strong when dry but does not set instantly allowing movement for alignmentI will apply a holographic to the surface graphicsThis will show the authenticity of the productCommerciallyMaterialsDimensionsManufactureQCFabrication & FinishThe 4 fold CD packaging would be made from solidwhite board• This provides a good surface to print onto and it can be cut and foldedThe 4 fold CD must hold one compact disc measuring 120 mm in diametreThis is the product the packaging is design to hold and protectThe 4 fold CD packaging would be printed using offset-lithographyThis is fast, widely available and is very good qualityThe net would be cut and folded using a bespoke dieThis process is relatively fast - but more importantly every net will be the sameColour bars would be includedThis would enable colour consistency in the printed jobA bleed area would be includedThis would provide a tolerance for the die cutting processRegistration marks would be usedThis would ensure each plate is aligned when printingThe surface of the solidwhite board would be varnished with a satin finishThis would protect and enhance the presentation of the packagingThe net would be assembled using a multi-purpose adhesiveThis is strong when dry but does not set instantly
41 CORPORATE TITLE HERE In school Materials Dimensions Manufacture QC Fabrication & Finish………………………………………………………………………………………………………………………………………………………………………………………………………CommerciallyMaterialsDimensionsManufactureQCFabrication & Finish………………………………………
43 designtechnology Criterion 2: Making Making Most of the marks for this section are achieved by making a 3D outcome. You should be aiming to show a high level of making and modelling skills. For example: is the product folded correctly; do the edges line up; has it been neatly cut; does it fit together and are there any gaps? However, some of the marks for this section can be picked up in your portfolio.How can I pickup marks for making in my portfolio?Record the making process using photographs and annotations. For example:What tools have you used and why?Craft knife, safety rule, slot punch, etc.Which materials have you used and why?Able to print on to it, rigid, flexible or can be easily cut.What technologies have you used and why?Laser cutter, OPAS, milling machine, 3D Printer(Very important – you must explain the process of using them)How do I build Quality Control checks into my making?Nearly all products produced on a commercial level will need checks in place to ensure a quality product is produced every time. Refer to the next two slides for guidance.Help?You are awarded marks for working independently and how you have solved designing and manufacturing problems. Think about what you have done in year 10 and in year 9.FinallyDoes the final product look professional and is it suitable for the target audience (how do you know have you asked them)?designtechnologyCriterion 2: Making
44 Criterion 3: Exemplar Record of Making designtechnologyCriterion 3: Exemplar Record of MakingMaterialsI printed the badge design on to 80gsm paper. Good surface to print onto and is quite flexible for the pressing process.Tools and equipmentThe design is placed on a steel blank and then covered with a piece of acetate. All of these parts are placed in a die.Testing TA or DCI checked the quality of the final product - as some of the other badges produced didn’t hold together.Tools and equipmentTogether with the plastic backing - all the parts are pressed together to form the completed badge.QCI’ve added a bleed area to the design to prevent a white halo on the badge - also I have printed a guide for the circle cutter.Tools and equipmentThe ticket was manufactured using the same process as the back stage pass. However - I used a hand held rotary cutter to perforated the ticket stub.MaterialsBoth the front and back of the backstage pass were printed onto 80gsm paper - these were then laminated on to a piece of 280gsm board.Testing TA or DCThe initial feedback from the TA was very positive with no significant areas from modification or improvement.MaterialsBoth the front and back of the ticket were printed onto 80gsm paper - these were then laminated on to a piece of 280gsm board.Testing TA or DCMy TA preferred the pass to be encapsulated to add greater protection.QCWith both the ticket and the backstage pass - some additional trimming of the edges was necessary to ensure a qualityToolsThe hole for the lanyard was punched/cut using a slot punch.
45 Criterion 3: Exemplar Record of Making designtechnologyCriterion 3: Exemplar Record of MakingMaterialsI used Solid white board to print the 4 fold CD packaging onto. This material has a good surface to print onto and it can also be recycled.Tools and equipmentI set the print out up in a ‘profile cutter’. Using the Net which I drew in 2D Design tools - I then programmed the machine to cut the RED lines and to score the BLACK line.QCOnce the machine had finished cutting and scoring the board - I checked to see if the blade had cut all the way through the materialTesting TA or DCI checked to see if all the information was visible on the packaging and compared it with my design criteria.QCI checked to make sure the registration marks where present and levelEnvironmental issuesDue to the shape of the NET cut from the card - there is some waste material - I tried to use this waste material in the production of the tickets and backstage pass.CAD CAMI have used the process of CAD CAM to design and manufacture the 4 fold CD packaging.The machine used to cut the NET was called a ‘profile cutter’MaterialsI used a self-adhesive vinyl to make the CD cover and some additional promotional stickers. This left a very good quality print and enabled me to stick the design to a CD.Testing TA or DCThe TA were a little confused as how to assemble the 4 fold CD to enable it to lock into place.ManufactureI used the same manufacturing processes used on the 4 fold CD - to manufacture the POS displayQCI did this process twice - as the first attempt had too many bubbles visible.Tools and equipment usedI removed the waste vinyl and then transferred the sticker onto the surface of the CD using application tape. I used a squeegee to remove any bubbles from view.CAD CAMTo make the stickers and the CD label I used the process of CADCAM.This enabled me to design the surface graphics using CAD - design a cut profile in CAD and then I programmed the Versa CAMM to print and then kiss cut the CAD profiles I had drawn.ModificationsTo improve the presentation of the packaging - I printed black on the inside as well as the surface graphics on the outside.Unfortunately - The print outs didn’t quite match up - therefore if I was to manufacture the NET again - I would have to align the prints better.Tools and equipmentOnce the POS had been cut and scored - I glued it together using a multi-purpose adhesive and added the titles using self-adhesive pads.
46 CORPORATE TITLE HERE (RECORDING MAKING 1) Tools and equipment usedEnvironmental issuesPHOTOHEREMaterials usedQCMaterials usedPHOTOHEREEnvironmental issuesEnvironmental issuesPHOTOHEREQCTesting TA or DCModifications madeTesting TA or DCEnvironmental issuesPHOTOHEREMaterials usedCAD CAMCAD CAMPHOTOHEREModifications madePHOTOHERETools and equipment usedTesting TA or DCQCMaterials usedMaterials usedTesting TA or DCEnvironmental issuesPHOTOHEREQCPHOTOHERETesting TA or DCPHOTOHEREQCModifications madeEnvironmental issuesEnvironmental issues
47 CORPORATE TITLE HERE (RECORDING MAKING 2) Tools and equipment usedEnvironmental issuesPHOTOHEREMaterials usedQCMaterials usedPHOTOHEREEnvironmental issuesEnvironmental issuesPHOTOHEREQCTesting TA or DCModifications madeTesting TA or DCEnvironmental issuesPHOTOHEREMaterials usedCAD CAMCAD CAMPHOTOHEREModifications madePHOTOHERETools and equipment usedTesting TA or DCQCMaterials usedMaterials usedTesting TA or DCEnvironmental issuesPHOTOHEREQCPHOTOHERETesting TA or DCPHOTOHEREQCModifications madeEnvironmental issuesEnvironmental issues
48 Criterion 2: Making (Quality Assurance and Quality Control - 1) What is QA (Quality Assurance)?Companies have long realised that cost is not the only influencing factor for manufacturer and consumer choice. Factors such as: build quality, consumer service, performance and quality of design dictate why one product is chosen over another. The term ‘Quality Assurance’ relates to all aspects of the manufacturing process, from the early stages of design right through to the delivery of the product.What is QC (Quality Control)?Quality Control is a small part of Quality Assurance. It involves a series of checks, which take place on a product during the manufacturing process. The checks are carried out to ensure that each product meets the required standards. These checks are a crucial part of the manufacturing process and can take place at anytime. Possible checks may include:1. Checking the size of the product or component2. Checking for spelling mistakesChecking the consistency of the colourChecking the registration of the colours.How can I show that I’ve considered QA and QC in my project?One method of showing QA would be to design a flowchart building in quality control checks throughout the manufacturing stages.What is a flowchart and why use them?Flowcharts allow us to present a sequence of activities in a clear and informative manner; such as the manufacturing of a product to ensure quality control checks are made. Like many forms of communication, a need for standardisation is required in order for others to interpret the information. Flowcharts use a series of shapes to help communicate the information.Standardisation in flowchartsThe lozenge shape illustrates the start & finish of the flowchart.The rectangle contains a process or task.The diamond shape represents a decision to be made.The parallelogram represents a point of input or a point of output.This shape represents a point of adjustment.designtechnologyCriterion 2: Making (Quality Assurance and Quality Control - 1)
49 Criterion 2: Making (Quality Assurance and Quality Control - 2) Example 1The example shown is very basic and could be more detailed (and effective). It does not take into account how much water to use and how long to leave the tea bag in the water. To obtain this information, the flowchart needs feedback loops.Feedback loopsIf a decision is needed to be made which results in a yes or no response then a feedback loop is added. Depending on the response, the flow may carry on or follow the path of the loop. If this is the case, then an adjustment must be made before asking the question again.An example of a more detailed and effective flowchart is given in example 2.designtechnologyCriterion 2: Making (Quality Assurance and Quality Control - 2)
50 Criterion 3: Exemplar Flowchart for a 4 fold CD packaging designtechnologyCriterion 3: Exemplar Flowchart for a 4 fold CD packagingSTART1. Setup A3 document in 2D Design Tools - include reg. marks for OPASIs the NET visible onthe print out?Is it accurately aligned?YNTurn of NET and reprintAdjust to fitNIs the documentA3 and are the threereg. Marks visible?YNCheck document settings6. Mount the printed board on to a sacrificial pieces of board11. Stick holographic sticker in placeY7. Setup OPAS to read the reg. marks12. Insert CD2. Draw out NET using 2D Design toolsHas the OPAS read allthree marks?NIs the NET thecorrect size?NCheck opt. entered /check reg positionSTOPChange the sizeof the NETYY8. Cut and score the NET using OPAS on the profile cutter3.Turn the cut lines to RED and the score line to BLACKHas the bladecut throughThe card?NAre all the lines thecorrect colours?NCut againChange the colourof the lineYY9. Perform a dry assembly of the NET4. Insert surface graphics from PhotoShopDoes it fit together?NAre the surface in thecorrect position?NGo back to stage 2Change alignmentand positionYY10. Glue the NET together5. Print the design to board without the NET being visible
53 Criterion 4: Testing and evaluating (Summative and Formative) The testing procedure is an essential part of the design process. All products will have to undergo many tests before they are manufactured and released onto the market. We can break the testing procedure into two areas: physical testing and consumer testing (or asking the target audience), both should occur throughout the design process.Physical testingA physical test would be carried out to ensure the product is fit for purpose, meeting all the points listed on in the design criteria and the manufacturing specification. For example, a POS Display will have to be tested to ensure:it has good stability;it can be disassembled for postage;it is strong and rigid.Consumer testingIt is also important to gather opinions from the product’s intended users (the target audience). In industry, consumer tests are carried out on a selection of the target audience to obtain essential opinions.These tests normally involve a questionnaire or a simple ranking test. Consumers are asked if the product meets their needs and why. This helps the design team to improve the product’s function and aesthetics.How do I test and evaluate my ideas and artefacts?Evaluating is the process of critically and objectively questioning how well the design ideas or the final product meets the design criteria or the manufacturing specification. Testing and evaluating IS NOT a section which simply occurs at the end of the design process. Good testing and evaluating should appear at various stages throughout the design folder. We can break the evaluation process into two areas: formative testing and evaluating and summative testing and evaluating.Formative testing and evaluatingFormative evaluating forms throughout the design process. Every time you make a decision or judgement about your work it should be in relation to the contents of your design criteria, manufacturing specification or your target audience's thoughts.Summative testing and evaluatingSummative evaluating occurs at the end of the design process (summarising). It specifically judges how well the final product meets the design criteria or the manufacturing specification.For a detailed summative evaluation:always write in third person (Don’t write: I think or I like);always include sketches detailing how to impove the product;answer every point listed in the design criteria or manufacturing specification;always include the opinion of a third party - ideally the client or someone from the target audience;compile a questionnaire to ask your target audience;use photographs to support and describe aspects of the product;refer to your modifications list to help explain why aspects of the product were changed.Evaluating how the product could be manufactured in industryAt the end of the summative evaluation, consider how the product could be made (manufactured) on an industrial scale. Clearly their would need to be some modifications in order of this to occur. Simply, list these modifications and then comment how it would be produced commercially. For example: Which method of commercial printing would be used and why; how would the product be constructed commercially or which plastic manufacturing method would be used to produce the product and why.designtechnologyCriterion 4: Testing and evaluating (Summative and Formative)
54 Function Aesthetics Information designtechnologyCriterion 3: Exemplar Summative EvaluationOn a scale of 1 to 5 (5 being good and 1 being bad) rate each question appropriately.FunctionHow well does the case promote the band?1)0% 2)0% 3)5% 4)10% 5)85%How well does it protect the CD?1)0% 2)0% 3)15% 4)5% 5)80%Is it easy to transport the case?1)0% 2)0% 3)0% 4)10% 5)90%How well does it inform the audience of the band?1)0% 2)5% 3)15% 4)20% 5)60%AestheticsDoes it look artistic and modern?1)0% 2)10% 3)0% 4)5% 5)85%Are the font styles original and modern?1)0% 2)5% 3)10% 4)5% 5)80%Are the colours bright and vibrant?1)0% 2)5% 3)10% 4)55% 5)30%Is the imagery bold and iconic?1)0% 2)0% 3)10% 4)70% 5)20%Is the layout of the product simplistic / minimalistic?1)0% 2)0% 3)5% 4)10% 5)85%InformationDoes it include the name of the band?1)0% 2)0% 3)0% 4)0% 5)100%Does it show the track names?Does it include the record producers logo?1)0% 2)0% 3)0% 4)5% 5)95%MaterialsDoes the packaging include a feature of sustainability or renewable resources?1)0% 2)0% 3)10% 4)5% 5)85%Is the case widely recyclable?1)0% 2)0% 3)60% 4)30% 5)10%5454How well does the case promote the band?1)0% 2)0% 3)5% 4)10% 5)85%Are the font styles original and modern?1)0% 2)5% 3)10% 4)5% 5)80%Does it include the record producers logo?1)0% 2)0% 3)0% 4)5% 5)95%Does the packaging include a feature of sustainability or renewable resources?1)0% 2)0% 3)10% 4)5% 5)85%
55 Function Aesthetics Information designtechnologyCriterion 3: Exemplar Summative EvaluationFunctionHow well does the case promote the band?The Case promotes the band well. This is because the bands name is clearly visible. Also all other products related have the same imagery, therefore it is recognizable.How well does it protect the CD?The case is made from strong materials e.g. plywood and aluminum. This makes the case impact resistant and protects the CD extremely well.Is it easy to transport the case?The case is squared shape, so it can be easily stacked and stored. This reduces the amount of space wasted during transportation.How well does it inform the audience of the band?1)0% 2)5% 3)15% 4)20% 5)60%These figures show that most of my target audience thinks that it does a good job of informing. However some other people disagree which means it may lack some information.AestheticsDoes it look artistic and modern?My target audience rated this category high. Therefore they think that the design looks artistic and modern. This is because mainly of the materials used.Are the font styles original and modern?The case used quite simple fonts. However my target audience think that the fonts have been used effectively. This shows the fonts complement the simplistic and minimalistic look of the case.Are the colours bright and vibrant?The colours used are bright colours. However not all of them are vibrant as some are purposely dull. This reflected in how the target audience rated it.Is the imagery bold and iconic?The imagery used is very iconic. This is mainly due to the theme of the band. As the target audience predominantly agree with this, it has fully met the design criteria.Is the layout of the product simplistic / minimalistic?The case has little amounts of graphics and detail. This is so the materials used are reocognised. This is in keeping to the design criteria and the target audience are also satisfied by the outcome.InformationDoes it include the name of the band?The band name is include twice all together; One the case and the other on the case. 100% of the target audience gave this rating 5 which is the highest.Does it show the track names?Again just as the band name, the target audience were fully satisfied that the track names were clearly shown.Does it include the record producers logo?The producers logo is only on the CD. This meant some of the target audience didn’t think it should get the highest rating as they think it should be on the case as well,MaterialsDoes the packaging include a feature of sustainability or renewable resources?Most of the case is made from renewable sources such as the main body which is made of plywood and the hinge which is made of card.Is the case widely recyclable?Some of the target audience thought that the only parts of the case were recyclable. However others thought if the all the different components where separated, most of the case would be recyclable.5555Does the packaging include a feature of sustainability or renewable resources?1)0% 2)0% 3)10% 4)5% 5)85%Are the font styles original and modern?1)0% 2)5% 3)10% 4)5% 5)80%