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CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Crafting.

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Presentation on theme: "CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Crafting."— Presentation transcript:

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2 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Crafting Multimedia Text Barbara Moran Websites and Presentations

3 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Multimedia combines –Text (Content) –Sound –Graphics –Motion –(Interactivity) Text presented on a screen suffers from diffused resolution diffused resolution making it harder to read.

4 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ For writers, multimedia is unique  Print  Print - Words are seen but not heard  Broadcast  Broadcast - Words are heard but seldom seen (secondary to visuals)  Multimedia  Multimedia - Words are seen and heard. Words can even move They may be accompanied by sounds They may change colors and size

5 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ New roles  Traditional –Writer Often works alone Trained as a writer  Multimedia –Content provider Often collaborates May or may not be trained as a writer

6 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ New roles  Traditional –Editor Works with graphic artists and print production specialists  Multimedia –Producer/Project manager Works with Webmasters, site designers, content providers, co-producers and programmers

7 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Two views of writing  Traditional –Letters, memos –Newspapers –Articles –Hand-outs  Written on paper  Read with eyes down  Held with hands  Multimedia –Presentations –Web pages – –CD-ROMs  Presented on screen  Viewed with eyes level  Not held (less control)

8 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Traditional Seen by readers More time to read Visual impact minimal A. Black type and white background B. Long sentences, paragraphs, or columns of text Multimedia Seen by viewers Less time to read Visual impact matters A. Colored type and backgrounds B. Short sentences, phrases, columns, or paragraphs C. Sound/motion

9 With scrolling or slides, eyes must adjust to Viewing content on a screen is different than reading content on paper. Viewers contend with Content may not be chronological. It is easier to lose focus and concentration. A two- page letter is easier to read than a two- page which must be scrolled. CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458

10 Font styles and emphasis contrast Lots of very very unusual and weird looking Negative space Writing content for the screen is different than writing for paper. Writers must contend with CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458

11 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ  Books are usually read from front to back, websites aren’t. Each page must tie in with all the others.  Books always look the same. Website content reconfigures.  Books have pages that turn. Website pages scroll or link. Let’s compare! Books and websites have pages, but

12 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Now let’s compare newspapers and websites   Newspapers have folds – –Lead stories run “over the fold”   Newspapers have limited circulation   Websites have scroll bars – –Lead content should display without scrolling (“over the fold”)   Websites are worldwide Finally, websites are interactive and incorporate video and other media

13 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Planning multimedia content First decide...  What’s the goal of your endeavor? Sum it up in one paragraph (“nut graph”)  Who is your audience?  What will accompany your text?

14 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Re: Content (words, text, copy) Is it original, quoted, or “repurposed”? What needs updating and when? Does it need source credits or permissions? Who will write text, do editing, updates, and oversee quality control?

15 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ POP!  Go POP –P ROCESS (INFORMATION) –O RGANIZE (INFORMATION) –P RESENT (INFORMATION)

16 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Is your content  CLEAR?  CONCISE?  COMPLETE?  ACCURATE? –(if you used verbatim information, did you attribute or quote?)  OBJECTIVE or PERSUASIVE? –(you need to decide)

17 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Don’t forget that grammar, spelling, and punctuation  Reflect who you is  Refleks on your message  Reflects on your professionalism  Reflects your confidence  Reflect yur training As you can see, errors look obvious on screen. Sloppiness hurts YOUR credibility.

18 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Use ACTIVE VOICE (not passive) “Our company developed it.” vs. “It was developed by our company.” DECIDE WHEN:  to use the “YOU” approach  to use first-person (“I” and “Us” approach)  to use third-person Write well.

19 Learn to (Boring) Discover (Better!) Find out about (Boring) Explore (Better!) Create content that is succinct and EASY TO VIEW on a screen. CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458

20 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Multimedia writing consists of TWO parts 1. 1.Writing text 2. 2.Costuming text Unlike in a book, words are not just print elements. They can act as graphic elements too, and must be “dressed” or “presented.”

21 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ affects their importance and tells viewers where to look first. White space is used for dramatic effect. The placement of words “Negative (or white) space”

22 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ The type of font you use affects the mood of your presentation. The font size affects the importance of the words (bigger gets noticed first). Too small a font is hard to read, especially for older or sight-challenged viewers. This is 20 pt. Fonts and emphasis techniques

23 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ The color of words gives impact, too. (Aren’t your eyes attracted to the colors on this page?) Make sure colors don’t clash or viewers’ eyes

24 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Put text in boldface Put text in italics a portion Change a portion of text Create a text Underline or Other Move text box text techniques:

25 emphasis techniques. over-use emphasis techniques. content Or your content will look confusing, messy, and unprofessional. dress up bad writing. It’s like putting lipstick on a pig! Why draw attention to it? Improve the writing first. CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458

26 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ If you have a lot of words...  Don’t crowd them.  Break them up (color, bullets, emphasis, “chunking”, etc).  Give people time to read and comprehend them.

27 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Better yet. Provide a downloadable or printable document. Antidisestablishmentarianism (As you can see, large words take longer to read). Try to leave space between blocks of text.

28 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Re: Presentations   Go for lots of contrast – –Light background, dark text, and vice versa   Use fonts you can count on (will they be programmed on computer you use to show?) – –Try to dress rehearse presentation   Keep shows under 35 slides – –Or provide an intermission

29 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ   Use a timer on your presentation. Set your own pace with mouse clicks.   Speak too softly or not at all. Be heard and be pleasant.   Rush. Give your audience time to assimilate information and ask questions.

30 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Copyright your own work to protect it. –©year, your name or company – Seek sound legal advice Visit the U.S. Copyright Office at Copyright laws apply to multimedia You can’t copy and paste most content without giving credit or you commit plagiarism.

31 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ To inform To sell To entertain To enlighten To uplift To change To inspire WORDS HAVE THE POWER... Treat words with respect

32 CRAFTING MULTIMEDIA TEXT Websites and Presentations Barbara Moran ©2005 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ Just a few helpful resources  Yale Web Style Guide –http://info.med.yale.edu/caim/manual/contents.htmlhttp://info.med.yale.edu/caim/manual/contents.html  Bi-weekly column by Dr. Jakob Nielsen, principal, Nielsen Norman Group –http://www.useit.com/alertbox/http://www.useit.com/alertbox/  Crafting Multimedia Text: Websites and Presentations by Barbara Moran, Prentice-Hall


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