Presentation on theme: "STEVIA CULTIVATION. The task defined Organize a complete health festival- Bringing people under one roof, where they can get acquainted to various ways."— Presentation transcript:
The task defined Organize a complete health festival- Bringing people under one roof, where they can get acquainted to various ways to keep well, fit and healthy. “A Never before experience”
The environment and work conditions are extremely stressful along with unhealthy food practices. Outcome - health Impairment To take up a healthy regimen, This initiative would be apt for people to get the feel of the realistic awareness, acquaintance to various kinds of therapies and alternate miraculous ways available. Road to the idea…
The Idea A Festival where different therapies, Spa's, Gymnasiums, Health resorts etc will exhibit and propound their USP's, having an opportunity to connect to the target audiences
Universe: Jaipur Duration: 5-7 days Dates: TBA Venue: Ambedkar Circle The approach: Triggering the curiosity of our residents & vast reader base and finally quenching their thirst with on ground action. Approach
Proceedings to begin with extensive promotion of the activity through print, radio and outdoors As much as 4000 sq. cms. ad would be utilized to establish the activity 5000 seconds would be utilized adding up to the communication docket 10 hoarding would make people acquaint to the happenings. The activity would be organized at the Ambedkar circle Couple of domes would be erected The flow
These domes would contain separate sections wherein various Health clubs, Gyms, Naturopathy centers etc. would divulge their programs As many as 100 exhibitors would make people acquaint to their offerings. The attendees could interact with the representatives and assimilate as much information as they could and select programs of their liking. Since there is a dire need of maintaining a healthy lifestyle in today’s stressful world, the activity is surely going to lure largest cross-section of people. The flow contd.
The attendees would get an opportunity to interact one to one with the representatives of various exhibitors and acquire in depth information about the therapies. This would enable them to select the therapy of regime that best suits their physical condition. AIRCOOLED dome with about 100 exhibitors would give people a calm ambiance to get their queries solved. Seminars would be organized upon the importance of health & wellness regimes in today’s competitive & stressful environment. Eminent speakers from the field would come and enlighten the attendees The evenings would witness special acts like yoga shows. The flow contd.
Activity print ads:- 4000 sq. cms. Radio promos:- 5000 seconds Hoarding:- 10 nos. Due edit coverage Promotion docket
Direct interaction with 1 Million Pax. Indirect reach:- Through print – more than 3.40 lac households Through radio – more than 6.7 lac listeners Hoarding – more than 1 Million Pax. Outcome
Reaching out to the vast reader & listener base Uniqueness of the initiative ensures lasting recall Image enhancing Direct connect with the right audiences Brand benefits
different sizes available 100 Sq. ft 150 Sq. ft 200 Sq. Ft Pavillion Food Court Cost