Presentation on theme: "Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign."— Presentation transcript:
Working Together to Entertain - Enlighten - Inspire Donate Life Hollywood Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director
Why Donate Life Hollywood?
Why Donate Life Hollywood? Research Effect of Entertainment Media on Public Willingness to Donate Organs –People believe and are motivated by television storylines, positive and negative –Public does not have personal experience to counter what they see on television
Donate Life Hollywood Goal 1. Increase the number of inspiring organ and tissue donation/transplant storylines 2. Increase the public’s positive perception of organ and tissue donation 3. Increase donor designation and consent
Tell stories of Hope, Generosity, Transformation and Love Donate Life Hollywood Tactics Build relationships Be helpful Engage the Donate Life community
DLH letter for ER’s season premiere –Positive letter built a relationship with Dr. Joe Sachs –Consultation with John Wells –Best “approach” on television in “Old Times” Donate Life Hollywood: Relationships
Engaging celebrities –Donate Life Hollywood Ambassadors –Identifying donors –Person of the Year Donate Life Hollywood: Relationships
Donate Life Hollywood: Consultation Breakfast with Carol Barbee Shared anecdotes Reviewed every script Recommended experts
Donate Life Hollywood: Expose our Stories Support documentaries Work with talk shows Promote reality shows
Donate Life Hollywood: Engage the Donate Life Community Get Activated Join Donate Life Hollywood on Facebook Write letters Promote shows Take surveys Vote Become a Donate Life Hollywood Fan Become an expert Invite Hollywood to the Film Festival
Donate Life Film Festival Workshops Screenings Experts Be a resource! Expand our network!
Donate Life Hollywood Results “The Three Rivers Effect” 6% nationwide increase 4 consents 10 lives saved/enhanced Thousands of registrants CBS partnership