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Executive Director’s Report Darcy Fitzgerald June 2014 Regional Meetings.

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Presentation on theme: "Executive Director’s Report Darcy Fitzgerald June 2014 Regional Meetings."— Presentation transcript:

1 Executive Director’s Report Darcy Fitzgerald June 2014 Regional Meetings

2 Thank you Alberta Pork Board Thank you to our processors, veterinarians, government, GFII, ALMA, and other partners Thank you Alberta Pork Staff Audrey Cameron (CPC) Barb Brimmage Charlotte Shipp Christina Carley Geoff Geddes Javier Bahamon (June 9) Karen Gurba (May 9) Marilyn Griesheimer Marlyn Dalmacio Sheri Monk Murray Roeske, Ron Axelson, Marvin Salomons *

3 Serving Alberta Pork Producers to Enhance Prosperity Stimulate change and help create growth for future generations So who are these people and what do they do for me and my dollar per pig??

4 Profitability for Producers Informed and Engaged Industry Strong Partner Relationships Operational Excellence We Promise Remember who pays the bills Four Main Objectives

5 Operational Excellence Are we doing our job… are we efficient & effective… Levy ( Alberta Pork Producers’ Commission Regulation) Work with producers, processors and abattoirs to ensure levy is remitted in a timely fashion We use the dollars to within mandate and use dollars wisely We represent the best interests of all pork producers in AB We act in a timely manner We are seeking alternative ways of doing things and sources of funding to meet producer / industry needs.

6 Operational Excellence Maintain regulatory obligations Uphold the regulations – (levy requirements / registrations) Interests of all producers Marketing of Agricultural Products Act Changes Implement change over time All directors are now Directors at large Voting by proxy is now permitted Voting by mail is now permitted Future Amendments Align with the Swine Traceability Regulations Dual authorities

7 Operational Excellence Board Of Directors – Elections Directors at Large ( ) Frank Novak – Chairman Will Kingma – Vice Chairman Andy Vanessen – Treasurer Ard Bonthuis Martin Bowman Marcel Rupert Dan Majeau (Vacancy) – Jaco Poot

8 Operational Excellence If you have concerns: Please call Darcy Fitzgerald ( ) Or Call a Board Member

9 Profitability for Producers Cost Recovery Strategies – Risk Management Pricing Short term high prices shouldn’t distract from the fundamental pricing issues Need to work within the value chain to develop a sustainable pricing model Build a robust domestic / international market with partners Forward Contracting Offered through MLF and the WHE … others Record high cash, forward contracts and futures price Western Livestock Insurance Program AFSC has expanded the HPIP to include all western provinces Potential program changes are being discussed Mortality Insurance / Hedging Programs / etc.

10 Profitability for Producers Inputs Feed-grain costs – Feed Consortium Labour Agriculture Industry Labour Council of Alberta Represented by Mark Chambers, Sunterra Farms and Marvin Salomons Addressing temporary foreign worker (TFW) program issues Moratorium on LMO’s for occupations in the Food Services sector The Federal Government is conducting a review and considering revisions to the program At this time, we don’t know how or if this will impact agriculture/agri-food sector

11 Profitability for Producers Inputs – Overall Farm Safety Farm Safety / Fatality and Injury Reporting Growing political and public attention Industry is responding through the Intensive Livestock Working Group (ILWG) Push ahead Farm Safety Recommendations identified by the Alberta Farm Safety Advisory Council in 2010 as well as … Feasibility of baseline insurance coverage for farm workers WCB or private insurance (Survey our industry) Feasibility of implement farm fatality investigation and reporting process Work with Alberta Agriculture and Rural Development and others

12 Profitability for Producers Inputs Antibiotic Usage and Resistance Emerging issue internationally and in Canada Cost of Production Pilot ~30 producer participating and submitting farm data Extended for another year Develop a tool for producers to self-submit and report Code of Practice Released March 2014

13 Profitability for Producers Access to funding Growing Forward II Opened early on March 3, 2014 Assisted ~100 producers to submit applications to the Growing Forward II program targeting: Animal Health Biosecurity Producer Food safety Systems Producer On-Farm Energy Management Other streams of funding available Working with GF team members to build a welfare risk assessment Watch the Growing Forward II website for its release or contact the Alberta Pork office

14 Profitability for Producers Access to Capital Alberta Hog Feeders Association New pod – United Hog Growers of Alberta has been developed Pending final sign-offs

15 Informed and Engaged Industry Alberta Pork Communications Media – voice for the industry Meetings Telephone TownHall In person meetings E-Newsletter and accompanying fax version Producer Updates Industry Review – Quarterly Alberta Pork website Marketing to consumers – P4P/ Education Western Hog Journal

16 Alberta is PED Free! A special thanks to producers and to - Our industry partners… truckers, vets, processors, washes - Alberta Agriculture and Rural Development and Growing Forward II for collaborating with Alberta Pork and industry on these issues and for their continued financial support of PEDv related activities over the coming years.

17 Informed and Engaged Industry Growing Forward -- Porcine Disease Preparedness PEDv Communications Information Sessions 9 biosecurity producer meetings focusing on PEDv 8 service provider meetings all around Alberta Monthly TownHall Meetings PEDv website Updates on the instances of disease in U.S. and Canada Resource Centre Canadian and US resources on PEDv Educational Videos

18 Informed and Engaged Industry Growing Forward -- Disease Preparedness April 1, 2014 to March 31, 2016 Protocols Development Truck Wash protocols – made available to all producers Producer Check List – signature required Educational site visits and audits Starting August 1 Producers CQA/ACA Service providers, processors and abattoirs Provide tailored biosecurity information and tools

19 Informed and Engaged Industry Growing Forward – Disease Preparedness April 1, 2014 to March 31, 2016 Environmental Surveillance for PEDv 3 truck wash sites 2 assembly yards All federal packers are participating

20 Informed and Engaged Industry Alberta Swine Traceability System Alberta Pork is the delegated authority Alberta regulations for full movement are anticipated before July 1/14 National regulations will be in effect July 1, 2014 Continued reporting to the Alberta Swine Traceability System will ensure you are meeting all national regulations and requirements All movements from PID to PID or from PID to slaughter must be reported Due to PEDv many producers have already started reporting farm to farm movements

21 Informed and Engaged Industry Alberta Swine Traceability System Alberta Pork has piloted an E-manifest to make reporting easier Watch for this tool to be available to producers in early 2015 Due to PEDv many producers have already started reporting farm to farm movements

22 Informed and Engaged Industry Canadian Swine Health Board Governance review is being conducted by the Canadian Pork Council To keep important initiatives alive in the face of PEDv the Western provinces will continue funding the board until the review is complete Working with industry to complete truck wash protocols, audits and producer sign-off checklists

23 Informed and Engaged Industry Alberta Pork Communications Public Education Calgary Stampede – July 5-12, 2014 (producers wanted) Aggie Days – April 2015 (producers wanted) City Slickers – September 2014 (producers wanted) Pig Science Centre - on-going tours

24 Build Strong Relationships Passion for Pork Initiative – ALMA Relationship building JUNE IS PORK MONTH Commercials May 19-July 15 with 5 different spots airing on Global and CTV in Edmonton/Calgary… airing on the dinner hour news, during prime time evening and breakfast TV Radio ads in Calgary / Edmonton in June >> THIS CHRISTMAS COME HOME TO ALBERTA PORK

25 Build Strong Relationships Spring / Summer Events Porkapalooza BBQ Festival (1 st year – Edmonton) - June Alberta Pork will be the lead sponsor (we need some producers to be involved) BBQ on the Bow - (22 nd year - Calgary) - August Alberta will be the lead sponsor (we need some producers to be involved)

26 Build Strong Relationships Spring / Summer Events Pig & Pinot (4 th year – Calgary) - June restaurants, Hotel Arts and the City Palate Canada Day Run (3 rd year for ABP) – Edmonton – July 1 Bacon Fest (1 st year - Edmonton) – July 4

27 Build Strong Relationships Website Check out the new look! Starting in June see the ‘Find Local Pork’ section featuring Alberta producers, retailers and butchers Social Media Bloggers in Edmonton, Calgary and Vancouver Active on Facebook and Twitter Will be holding 2 social media parties in Calgary (June 4) and Edmonton(June 5) to launch the 2014 campaign

28 Build Strong Relationships National Domestic Marketing Initiative Canada Pork International - working with Retailers and the Food Service Sector on the technical aspects of meat quality, cuts and marketing International Marketing Initiative Canada Pork International – working with processors and exporters to sell $3.2 billion per year

29 Build Strong Relationships Partner Relationships Value Chain Partners Olymel/Maple Leaf Foods/Donald’s Fine Foods/Sunterra Provincial Plants and others Western Hog Exchange Retail and Food Service CONSUMERS / PUBLIC Veterinarians, Trucking, Washing, etc. Traceability, ILWG, AEPA, AILCA, Chops and Crops, Alberta Livestock and Meat Agency, Growing Forward II, AFSC, CPC, CPI, other provinces, and Government Other commodities Media Others

30 Thank You Executive Director’s Report Darcy Fitzgerald June 2014 Regional Meetings

31 Farewell and Welcome Karen Gurba, Marketing Manager Javier Bahamon, CQA Coordinator Audrey Cameron, National CQA Coordinator


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