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My Orange Shop on Facebook. Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event.

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Presentation on theme: "My Orange Shop on Facebook. Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event."— Presentation transcript:

1 My Orange Shop on Facebook

2 Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event operations at local, regional and national level, on the Facebook platform > Test a Drive to store process through My Orange Shop application by creating visibility on business and events. Home page application My Orange Shop The Facebook App : My Orange Shop

3 National business data. Highlighting an Offer or an Event > Automatically « commercial offers » 6 weeks Information on local, regional or national COMMERCIAL OFFER Post on local, regional or national EVENT 3 levels of information

4 From Orange France Facebook fan page From the page to the shop spot The user: 1- clicks on « My Orange Shop » tab/ Icon 2- returns on the authorization of the Mix Box 3 – is invited to like ( Authorization of the Mix Box) According his/ her localization or zip code, the user can found the closest shop The user subcribed at posts from his/her Orange Shop and received his/ posts in the Newfeed space. Each post are accompanied by commentaries By searching on Facebook My Orange Shop Depuis les recommandations du Mix Customer journey with My Orange Shop Customer journey with My Orange Shop from a cell phone

5 Development schedule Guidelines for posting My Orange Shop application enables to : > Ensure a visibility on national, regional and local commercial campaigns  Promote local, regional and national event campaigns > Offer a visibility on boost WE and product and service « Push operation » On long run, specific digital devices Drive To Store could be developed(Facebook Offers ….)

6 The beta version of the App is available : DO NC *Le Havre Coty, *Orleans République *Tour les Atalantes, *TGB Caen *TGB Rouen DO O *Saint Malo *Angers *Anjou *TGB Brest *TGB Nantes DO SO *Pau *Limoges Clocher *Poitiers Notre Dame *TGB Bordeaux DO SE : *Aix en Provence *Nice Cap 3000 *Saint Laurent du Var, *TGB Cannes *TGB Marseille DO CE : *Lyon Part Dieu, *Grenoble grenette *Clermont Ferrand Jaude *Annecy *TGB Lyon DO E *Dijon Liberté *Metz St jacques *TGB Nancy *TGB Strasbourg DO NDF: *Dunkerque *TGB Nancy *TGB Amiens *TGB Lille *TGB Reims *TGB Valenciennes DO S *Blagnac *Nimes cap costières *Toulouse Wilson *Montpellier Jean Moulin DO IDF *Rosny 2 *Carré Sénart *Rivoli *Aunlnay sous Bois * Vélizy *TGB Champs Elysées *TGB Madeleine

7 Posts already developed :

8 For passionate only … First food and cooking platform in France Our community is connected, everywhere

9 « Marmiton, je vous adore ! » « Marmiton, ma référence ! » Bon appétit ! A TAAAABLE !!! Au menu, ce soir … « Qu’est ce qu’on mange ce soir ??? Recettes TROP BON !!! MIAM J’adore !! UN REGAL EXTRA … HUUUMMMMM MMMMM … plein d’idées 250g d’épinards 1 litre de lait 30g de levure Un délice !!! Marmiton, for passionate only !

10 Core values Choose, prepare, dress Share Pleasure Generosity Respect Diversity for ever Accessibility More than 60K recipes on any device Sincerity Free conversations

11 Marmiton, favorite among competitors +3 points VS 2011 for marmiton

12 Marmiton, 8 reasons for 1 success 2. Discover Here and abroad 2. Discover Here and abroad 1.Recipes More than recipes posted by users and more than comments 1.Recipes More than recipes posted by users and more than comments 3. Tools Howtos, learns, games, surveys, converts… 3. Tools Howtos, learns, games, surveys, converts…

13 4. Marmiton Restos Find/suggest On iPhone 4. Marmiton Restos Find/suggest On iPhone 5. Magazine More than copys 5. Magazine More than copys 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton Marmiton, 8 reasons for 1 success

14 7. Community Forum, Blogs, meetings… 7. Community Forum, Blogs, meetings… 8. Personal Create your own recipes book in 10 sec with Facebook connect) 8. Personal Create your own recipes book in 10 sec with Facebook connect)

15 Video is booming! Live Take a class With Marmiton team 1: - 2:30 Live Take a class With Marmiton team 1: - 2:30 2 Technics By level, by theme Technics By level, by theme 1

16 Video is booming! Minute Marmiton A place, a meal, a technic … Minute Marmiton A place, a meal, a technic … 4 Hangout marmiton For more ! Hangout marmiton For more ! 3

17 « Marmiton » on YouTube Fun, food and ideas : Marmiton original online content screenings supported by YouTube. 10,4 million vues subscribers

18 TABLETs MOBILE PRINT WEB Marmiton, a success story EVENTS Connected TV Social copys in France ( source : OJD PV 2012) 7,4 million VU in France* 5,8 M downloadss** 2 M marmitonautes per month** 1,4 M downloads** 0,9 M VU *** * Source : Nielsen, février 2013 ** source interne, mars 2013 *** Nielsen, Octobre Décembre fans Facebook 7000 followers 2000 abonnés Pinterest fans sur Google + Appli Marmiton sur Windows 8 2,5 M readers (source : Etude ONE, mars 2013) Chocolate recipes on any device

19 Chocolate is multidevice

20 Marmiton magazine : a good surprise N°1 2,5 M readers * Magazine trimestriel sold copys In France (OJD PV 2012) A female readership 66,2% women 35,7% mothers Average age : 41,7 y.o. Vs 47,4 years old Exclusive ** 1 reader out of 2 does not read another magazine * Etude AudiPresse ONE (janvier à décembre 2012) ** Source : Etude One 2012

21 > LIVE > « Open day » every month with marmitonauts > Events / PRMarmiton > A special FOOD Day on Oct Social 7000 followers Twitter fans facebook followers 1. Offline&Online events subs Marmiton.org : leader in social media 3. Newsletters subs A venir : Club des testeurs gourmands > recipes > More than comments Weekly Newsletter : subs Daily Newsletter : subs

22 Marmiton leader SupportsFebr 2013 Cuisine / Gastronomie (SousCat) Marmiton.org g.com Le Journal des Femmes Cuisine cuisineAZ.com Les Foodies Source: : Médiamétrie Netratings, février 2013

23 Marmiton leader Source: Google Analytics, Uniques visitors A growing audience

24 Women 19% 10% 13% W % 9%13% W % 14% 16% W % 12% 17% W % 13% 17% W over 50 23% 10% 14% W with kids 25% 14%19% W AB+ 24% 12%17% Marmiton, leader (in France) Source : Médiamétrie Netratings, février 2013, couverture en %

25 Internet Mobile (1) ComScore, July 2013 – WW – hybrid methodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro Tablet Press Books 43,9M UU (1) across the world In France Marmiton : First selective cooking magazine VAN (3) Marmiton is a master piece of aufeminin Group 21,7 M Users WW On apps and webmobile sites of aufeminin.com group (2) 5,9 M Users WW On apps and webmobile sites of aufeminin.com group (2)

26 Video (1)ComScore, July 2013 – France, Spain, Italy, UK, Germany Offline Social Media YouTube Connected TV Facebook fans Followers on Twitter Google + fans Followers Pinterest 36,3 M Videos viewed on aufeminin and Marmiton YT channels Marmiton and aufeminin apps on connected TV : LG, Samsung, Google TV, Neufbox SFR … 9000 Visitors In Visitors In ,3 video views In the world on the aufeminin player (1) Our community is always at the heart of creation …

27 We have more dreams Thank you


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