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European Marketing Q3 Review/Q4 programs 16 october 2001.

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Presentation on theme: "European Marketing Q3 Review/Q4 programs 16 october 2001."— Presentation transcript:

1 European Marketing Q3 Review/Q4 programs 16 october 2001

2 Q3 European PR review BMA PR – Bernard Moal Press Kit is available in French and English Corporate PR Strategy & markets Success stories PR CNAM 01Net Product PR BoostWeb 4 Partnership PR Witbe ON-X consulting Orange-MIB The results are better than with the precedent PR agency Contacts with major french journalists during Interop Internet professionnel, Informatiques mag, Journal du net…

3 French Press Articles

4 Success stories collateral graphic template designed for Success stories and datasheet Allociné Home Depot In english and french

5 Q3 Trade shows France Networld+Interop 2001 Paris – September 18th-20th 440 contacts qualification in progress by the telemarketing team Examples : POLICE NATIONALE Ministere de l'Interieur EURO RSCG FUTURS DECATHLON HEINEKEN

6 Q3 Partnership seminar Shared seminar BEA Instranet BoostWorks vous convient le 30 août à l'Atelier de veille technologique BNP Paribas 5, avenue Kléber PARIS autour d'un petit déjeuner sur le thème "Les perspectives d'échanges d'informations dans un environnement Intranet / Extranet". Based around a common customer : Divento Registered Coming 53 7 leads following by sales reps We are BEA Star partner

7 Q3 ing & news letter sponsorship Database Sezam buyed to day our working database 1734 companies (more 500 employees with intranet and/or Internet site) with contacts (5800 with s) ing with Sezam database: BEA-Instranet-BoostWorks seminar 30 august 2001 Networld+Interop 2001 invitations Frequent leads generation ing

8 Q3 Telemarketing activities 01/05/01 25/09/01 21/05/01 14/06/01 10/07/01 18/07/01 10/08/01 04/09/01 Telemarketing Begin activity Vivendi Net / Interop 2000 / DI INFO Harte Hanks database/ Web Leads / Vivendi Net New database needed Sezam database arrival Sezam database BEA INSTRANET seminar Web leads Interop Leads 25 leads 7 leads 19 leads (France) 13 leads News letter sponsorship JDNetSolutions 26/06/01 Vacations 01/08/01 Arrival Elaine Tweedy English telemarketer

9 Q3 UK Telemarketing Example of leads detected : Lloyds TSB Group Entranet Ltd Tesco PLC Wedgewood Jaguar Bracknell forest council Capita Group (integrator) Harte Hanks database+Networks contacts+Web site

10 Web Site Web site evolution team Georges Moore, Marie Anne Lauferon, Chris Borghi, Jean Garnier, Jean Paul Guenoun, Nathalie Poirier First actions done 1) Update customer list 2) Update partner list 3)New site architecture & New graphic design proposal 4)Extranet for partners project

11 Direct mail ing Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- July 2001 Wk1Wk2Wk3Wk4Wk5 Call to sponsorship contacts Call to Networks Birmingham contacts 09/2001 Calls NetWorld+Interop 2000-Linux Expo 2000-OnLine2000-HarteHanks database-Installed base-Web leads Buy Sezam database With s Strategy and markets FR PR Instranet BoostWorks FR Partner sales and pre sales Training Uk telemarketing In september

12 Direct Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- August 2001 Wk1Wk2Wk3Wk4Wk5 Instranet –BEA BoostWorks Seminar L’atelier ing Seminar Instranet BEA Boostworks New press Kit French Strategy and Markets EN New PR Agency BMA For France Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK

13 Wk1Wk2Wk3Wk4Wk5 Direct Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- September 2001 Networld+Interop Paris Invitations Networld+Interop Paris BoostWeb V4.0 FR CNAM FR Call to seminar Instranet BEA BoostWorks contacts Calls HarteHanks database-Installed base-Web leads-Sezam database NetWorks 2001 FR & UK ing Sezam Invitations Networld+Interop Paris 01 Net FR ON-X FR WitBe Orange Success story Allociné Fr EN Success story Home Depot FR EN Panneaux et coupons Salon Français Interop

14 Q4 European PR Program BMA PR Corporate PR Success stories PR Divento BMW (Germany & France) Product PR BoostSSL Partnership PR Streamcore BEA star partner BoostWeb 4 Test in progress (Internet professionnel & Décision micro réseaux) Meetings with computer analysts scheduled (5 analysts) Vertical market press targeted (insurance, Banking, Retail…)

15 Q4 European collaterals Success stories CNAMTS Fr En Orange Fr En Divento Fr En BMW Fr EN Ger?? Products datasheets BoostWeb4 datasheet Fr En BoostSSL Datasheet Fr En

16 Q4 Trade shows Sweden InternetWorld 2001 Stockholm Suède – November 6th-8th With OTP (local partner) Germany Exponet 2001 Koln Germany – November 20th-22th BMA will send Press kit before exhibition to major german journalist

17 Q4 Partnership marketing activities Bea 1 page in BEA France partner catalog Star Tour seminars : BoostWorks/Instranet 21 Novembre Lyon11 décembre Paris "L'accélération du dernier kilomètre ("last mile") : une composante essentielle et trop souvent ignorée de l'utilisation d'Internet" "Echangez les informations clés simplement et rapidement avec vos clients, partenaires et collaborateurs« JDEdwards Instranet Other opportunities : BEA in Germany?

18 Q4 ing & news letter sponsorship Sezam database See telemarketing process Sponsoring News Letter Journal du Net Solutions France ?? 5 news letter ing scheduled 3 in October & 2 in November (Web leads generation+phone calls) Sponsoring News letter Silicon ?? 1 in UK 1 in Fr (Web leads generation+phone calls)

19 Telemarketing process ing sended (1 or 2 per month) By telemarketing team (Sezam database + Exhibitions+seminar Web leads or phone calls generated by ing & sponsorship news letter phone calls Qualified Leads Sales Process results example In 5 days 5 qualified leads KPMG intranet 5000 users RADIALL intranet STEELCASE Webmail Lotus & Internet portal CASTORAMA intranet

20 Q4 Telemarketing (Octobre) : 25 qualified leads Semaines (3 jours) 1 er téléacteur Base Interop Base Interop Base Interop + Base Sezam Base Interop + Base Sezam Base Interop + Base Sezam 2 ème téléacteur Base Sezam ing Base Sezam + Base Sezam + Relance ing + 2 insertions JDNet Base Sezam + Traitement Web Leads JDNet ing Base Sezam + Traitement Web Leads JDNet + Insertion Silicon

21 Web Site 1) New site architecture & new design finalised 2) Extranet for partners finalised with secure access (login) 3) New strategic partners page with logo and technical results IBM Websphere, JD Edwards, Siebel, Sap, Instranet, BEA, Orange, WitBe, Streamcore… 4) Need french page?

22 Direct Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- October 2001 Wk1Wk2Wk3Wk4Wk5 Invitations InternetWorld Stockholm Via OTP Call to Networld+Interop Paris From France Partner catalog BEA France ing Sezam database contacts Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK Streamcore FR Success Story CNAM FR EN BoostWeb V4.0 Datasheet FR EN Success Story Orange FR EN PR Instranet BoostWorks UK Panneaux + coupons salons en anglais InternetWorld Exponet Mise au point du transport du stand en Suède sponsorship Le Journal du Net Solutions 3 parutions sponsorship Silicon UK + 1 Silicon FR Sales Meeting ing Sezam database contacts

23 Direct Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- November 2001 Wk1Wk2Wk3Wk4Wk5 Exponet Cologne 20-22/11 Call to InternetWorld Stockholm ing Sezam database contacts Calls HarteHanks database,-Installed base,-Web leads,-Sezam database, Leads exhibitions & seminars FR & UK InternetWorld Stockholm 6-8/11 Invitations Exponet Cologne Hauts débits CCI Essonne 15/11 Seminar Star Tour BEA Lyon Avec Instranet 21 Novembre Call to Seminar star tour BEA contacts Lyon Strategy and Markets GE Cnam GE Orange GE Home depot GE Allocine GE BoostWeb V4 GE BMW GE Instranet? BEA? ing Sezam database contacts sponsorship Le Journal du Net Solutions 2 parutions Mise en place du Suivi télémarketing sur Saratoga Divento FR BMW FR EN Success Story Divento FR EN

24 Direct Telemarketing Partnership PR & Collaterals Tradeshows Marketing Roadmap- December 2001 Wk1Wk2Wk3Wk4Wk5 Call to Exponet contacts From Germany ing Sezam database contacts Calls HarteHanks database-Installed base-Web leads-Sezam database FR & UK Seminar Star Tour BEA Paris 12 décembre Call to Seminar star tour BEA contacts Paris BEA Israel (BoostTeam)???


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