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The State of the Produce Industry By Raul De La Piedra
The State of the Produce Industry Global Factors National Environment Local Realities Defined by
Global Factors The Rise of the BRIC Countries (Brazil, Russia, India, China) 1.Large and fast growing middle classes 2.Regional Influence 3.Hunger for Natural Resources
Global Factors Natural Resources 1.Oil 2.Water 3.Change in Weather Patterns
Global Factors Euro Zone Crisis 1.The effect on trade 2.The effect on currency 3.The effect on the rest of the world
National Environment Consumer Trends 1.Searching for healthier options 2.Variety 3.Social Media
National Environment Organics 1.US Sales of Fruit and Vegetable grew 11.7% in Total Sales in the US $11.8 Billion 3.Represented 40% of all organic food sales
National Environment Elections/Policy 1.Country of Origin 2.Traceability 3.Government Policies 4.Recalls
Local Realities Competition 1.Price 2.Demographics 3.Specialization 4.Marketing Perspective 5.Building Relationships
Local Realities Consumer Seeking Value 1.Value Packs 2.Trends 3.Sustainability
Local Realities Locally Grown 1.Local Pride 2.Engaging the consumer 3.Showcasing local farmers
Conclusions 1. The world is small, and we are all interconnected 2. The challenges of the present and future will be solved with creativity 3. Find the next trend before anyone else
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