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The State of the Produce Industry

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Presentation on theme: "The State of the Produce Industry"— Presentation transcript:

1 The State of the Produce Industry
By Raul De La Piedra

2 The State of the Produce Industry
Defined by Global Factors National Environment Local Realities

3 Global Factors The Rise of the BRIC Countries (Brazil, Russia, India, China) Large and fast growing middle classes Regional Influence Hunger for Natural Resources 1.6 Billion by 2020

4 60% of the world's fresh water
Global Factors Natural Resources Oil Water Change in Weather Patterns 60% of the world's fresh water is used for irrigation

5 Global Factors Euro Zone Crisis The effect on trade
The effect on currency The effect on the rest of the world

6 National Environment Consumer Trends Searching for healthier options
Variety Social Media

7 National Environment Organics
US Sales of Fruit and Vegetable grew 11.7% in 2011 Total Sales in the US $11.8 Billion Represented 40% of all organic food sales

8 National Environment Elections/Policy Country of Origin Traceability
Government Policies Recalls

9 Local Realities Competition Price Demographics Specialization
Marketing “Perspective” Building Relationships

10 Local Realities Consumer Seeking Value Value Packs Trends

11 Local Realities Locally Grown Local Pride Engaging the consumer
Showcasing local farmers

12 Conclusions The world is small, and we are all interconnected
The challenges of the present and future will be solved with creativity Find the next trend before anyone else

13 Questions?

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