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The State of the Produce IndustryBy Raul De La Piedra
The State of the Produce IndustryDefined by Global Factors National Environment Local Realities
Global Factors The Rise of the BRIC Countries (Brazil, Russia, India, China) Large and fast growing middle classes Regional Influence Hunger for Natural Resources 1.6 Billion by 2020
60% of the world's fresh waterGlobal Factors Natural Resources Oil Water Change in Weather Patterns 60% of the world's fresh water is used for irrigation
Global Factors Euro Zone Crisis The effect on tradeThe effect on currency The effect on the rest of the world
National Environment Consumer Trends Searching for healthier optionsVariety Social Media
National Environment OrganicsUS Sales of Fruit and Vegetable grew 11.7% in 2011 Total Sales in the US $11.8 Billion Represented 40% of all organic food sales
National Environment Elections/Policy Country of Origin TraceabilityGovernment Policies Recalls
Local Realities Competition Price Demographics SpecializationMarketing “Perspective” Building Relationships
Local Realities Consumer Seeking Value Value Packs TrendsSustainability
Local Realities Locally Grown Local Pride Engaging the consumerShowcasing local farmers
Conclusions The world is small, and we are all interconnectedThe challenges of the present and future will be solved with creativity Find the next trend before anyone else
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