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The State of the Produce Industry By Raul De La Piedra.

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Presentation on theme: "The State of the Produce Industry By Raul De La Piedra."— Presentation transcript:

1 The State of the Produce Industry By Raul De La Piedra

2 The State of the Produce Industry Global Factors National Environment Local Realities Defined by

3 Global Factors The Rise of the BRIC Countries (Brazil, Russia, India, China) 1.Large and fast growing middle classes 2.Regional Influence 3.Hunger for Natural Resources

4 Global Factors Natural Resources 1.Oil 2.Water 3.Change in Weather Patterns

5 Global Factors Euro Zone Crisis 1.The effect on trade 2.The effect on currency 3.The effect on the rest of the world

6 National Environment Consumer Trends 1.Searching for healthier options 2.Variety 3.Social Media

7 National Environment Organics 1.US Sales of Fruit and Vegetable grew 11.7% in Total Sales in the US $11.8 Billion 3.Represented 40% of all organic food sales

8 National Environment Elections/Policy 1.Country of Origin 2.Traceability 3.Government Policies 4.Recalls

9 Local Realities Competition 1.Price 2.Demographics 3.Specialization 4.Marketing Perspective 5.Building Relationships

10 Local Realities Consumer Seeking Value 1.Value Packs 2.Trends 3.Sustainability

11 Local Realities Locally Grown 1.Local Pride 2.Engaging the consumer 3.Showcasing local farmers

12 Conclusions 1. The world is small, and we are all interconnected 2. The challenges of the present and future will be solved with creativity 3. Find the next trend before anyone else

13 Questions?


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