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Stephen Rhind-Tutt, President, Successful models for digital content March 23, 2009.

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Presentation on theme: "Stephen Rhind-Tutt, President, Successful models for digital content March 23, 2009."— Presentation transcript:

1 Stephen Rhind-Tutt, President, Successful models for digital content March 23, 2009

2 Overview The challenge Towards a better business model Partnerships, licensing, openness Community, discipline focus Indexing and Organization Workflow

3 Alexander Street Press, LLC Founded in people Based in Alexandria, VA Specialize in publishing large scale electronic collections – books, music, video, magazines Over 1,500 business partners

4 Disciplines Performing Arts, Drama, and Film Diversity Literature Womens History Religion Counseling Music Social and Cultural History Sociology Black Studies American Civil War

5 The Challenge

6 By 2012 the web will contain 90% of published works prior to 1923 Majority of works published to 2012 > 20 Billion pages of , phone logs, databases, blogs and websites (currently 12 Billion) > 10 Billion photographs > 40 Million pages of facsimiles of manuscripts > 50 Million audio files > 500 Million video files

7 Nature of the network Atomic Interconnected Interdependent Value of the Connection = Value of the object Free lives alongside for fee Pliable Constantly evolving Practically unlimited in size Free Page For fee Page Free Page

8 With literally billions of pages… What tools will we need ? Beyond paper Higher editorial value High functionality Semantically Organized More comprehensive Individually customizable Discipline, community centric Web/network centric

9 Licensing/Partnerships/Being Open

10 Summary No one site will contain all information Effective publication is a function of delivering the right content, in the right way to the right people. To do this we will need high quality access to content across different publishers, libraries and websites. Success is a function of being of the community rather than owning the community

11 Integration is unavoidable Loosely Held Tightly Held Free Websites Loosely integrated Tightly integrated Refuse to License License widely License widely and be a Licensor

12 Building the network… Unhelpful Legal warnings not to link Changing links constantly Disabling links No permanent URLs No crawling Randomly changing URLs Insisting on one interface and one access point Unattached pages Helpful Visibility Permanent URLs RSS feeds OpenURL Design for multiple interfaces Open to crawling Published APIs Welcome linking Ask others to do the same

13 Individual unit vs. database Books, DVDs, CDs, Newspapers Databases Blogs, Articles 2020

14 Community & Discipline focus

15 Disciplines 250,000 tracks of music 200,000 pages of scores 100,000 pages of reference works 300 opera DVDs Fully indexed and organized Growing all the time Sold as a subscription to academic libraries

16 Newsletters Journals Monographs Textbooks Academic Tools External Publishers Free Websites Lay Tools

17 One search Search returns 81 related items: Metadata on the composition Symphonic performances (audio) Operatic performances (video) Original score Related reference materials [journal articles?] Search for title = magic flute

18 A tool to create, cite and share online content 4 basic steps –Choose (any) piece of content –Annotate it –Set permissions (personal, institutional, public) –Share via or via electronic reserve with a single permanent URL Over 150,000 individual playlists created by 45,000 academics and scholars Currently works for video and music Playlists

19 Video Web Grove Reference Score Playlists

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21 Student at Texas Tech University

22 Course instructor at Wellesley College

23 Indexing & Organization

24 Semantic Indexing Collection Series Book or Volume Chapter Page Word Where ? When ? What ? Who ? Traditional indexing > Semantic indexing >

25 The right information CAB – (Husbandry) Agricola (Agriculture) OSH-ROM (Occupational Health and Safety) Biosis (Species) Long term factors influencing combustion and burn rates in North American forests. David Jones, Journal of Forest Husbandry, Sept 1999.

26 Semantic Indexing… Client Therapist Symptom Therapy Drug name Generic name Dosage DSM Code… Document Author Pub. Date Journal Title Doc. Type … Gender Marital Status Occupation Age Range Sexual Orient. … Gender Experience Education Lvl. School of Therapy … Physical Mental DSM Code…

27 Semantic Indexing… Client Therapist Symptom Therapy Drug name Generic name Dosage DSM Code… Document Text Author Pub. Date Journal Title Doc. Type … Gender Marital Status Occupation Age Range Sexual Orient. … Gender Experience Education Lvl. School of Therapy … Physical Mental DSM Code… All male therapists mentioning the word drink to female clients

28 Semantic Indexing – Search Power

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30 More than a way to answer questions A framework by which users can be guided to understand, explore, discover and learn. A route-map to guide users through data - saving time and effort. Delivers answers that cannot be asked elsewhere The strategic high ground in any discipline Provides unique, high value added for users Competitive advantage in licensing content Semantic Indexing…

31 Customer Workflow

32 Utility of information

33 Civil War Research Database

34 Whom did he serve with? Where did they fight? What happened to him? Extract from A fortnight with the Sanitary Atlantic Monthly, Feb 1865

35 The American Civil War Online Letters & Diaries Websites Photographs Music Newspapers

36 Utility of information

37 Interactive Tables Graph Digitizer Equation Plotter Diagram Viewer Integrated Periodic Table Unit Converter Slide Show Viewer Browsable Tables of Contents

38 Evolution of publisher tasks Fading Growing Typesetting Printing Print Monograph Print Directory Public Domain Reprints Simple, One database Search Rare and unpublished material Linking Licensing Free materials Semantic indexing Process integration Unified Search software Workflow tools Warehousing Community Building Asset Management Commissioning Editorial Quality Selection

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