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Www.directperformance.com.br Direct Performance 2010 Services & Solutions.

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Presentation on theme: "Www.directperformance.com.br Direct Performance 2010 Services & Solutions."— Presentation transcript:

1 Direct Performance 2010 Services & Solutions

2 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Agenda Our Vision Reasons for choosing Direct Performance Our Products 2

3 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Agenda Our Vision Reasons for choosing Direct Performance Our Products 3

4 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 4 An internet business performance begins with the traffic generated through different channels Search Engines Organic results and sponsored links Graphic Media Banners, rich-media and adds in sites and portals Social Media Orkut, Twitter, Blogs, Videos and content created by users Relationship programs, e- mail marketing and newsletters URL typing Direct access from brand awareness or brand loyalty Off-line Campaign in non interactive medias, POS and BTL actions

5 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 5 And each business provides a different experience at its sites and properties at internet Landing Page Is the page that appears when a potential customer clicks on an advertisement or a search-engine result link content and interactivity User surfs and interact exploring the contents and tools of each site

6 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 6 But the performance’s quality is defined within the business goals goals and objectives Each interactivity represents goals that indicates and qualify the business performance E-commerce Products sales Services Content commercialization Media Advertising revenue Partnerships and affiliations Branding Brand experience Memory and Awareness Generates purchase intent Relationship Profiles Loyalty Use of service

7 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 7 It is necessary to analyze the whole process with focus on results to optimize the performance Traffic source Channels and media User-Experience Surfing and interaction Business Objective Goals and results Measure, quantify and qualify each step is necessary to evaluate the performance through the final goal

8 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Agenda Our Vision Reasons for choosing Direct Performance Our Products 8

9 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 9 Direct Performance is a consulting company of Business Intelligence for marketing and advanced management of Campaigns of Performance, Sponsored Links, SEO (Search Engine optimization) and Web Analytics Who are we?

10 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Optimize Results means much more than analyze Spreadsheets or BI Tools – It's the human managing of the clients business results, also monitoring all the other players; It's the continous work searching for solutions; It's always seeking for improvements, techinically or in managing efforts. Direct Performance was created for one reason: Optimize Results 10 It's transform data into insights and recommendations that can really improve results.

11 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Business Intelligence, Web Analytics, SEO, Search Engine Marketing, PPC Campaigns Direct Performance is part of Customer First, a brazilian group with more than 8 years old Solutions for Relationship and attendance managing via online chat, and telephone Database Marketing and E-CRM The group congregate technology, customer relationship and marketing companies focused on achieve business results trough the relationship between brands and its consumers. Solution for web2.0 and social networks, management of virtual communities, blogs and social communication tools

12 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 12 Direct Performance use applied intelligence to reach goals

13 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 13 We have an skilled team to help YOUR company reach their goals

14 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 14 Our DNA is made of professionals that are supposed to think “out of the box”. 14 Different Professionals from distinct background contribute to a complex analysis from many points of view. Academic Background Direct Performance CEOs have experience in business companies areas: 3M Agência Click American Express Booz Allen British Petroleum Microsoft Petrobrás Philips Promon Unilever Itaú Red Bull Professionals Experiences (Mecatrônica, Naval, Alimentos, Materiais e Elétrica)

15 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 15 Some of the professionals that will be following YOUR goals Leonardo Naressi - Innovation Director (Partner) In charge of all technical support Graduated in Advertising by FAAP and Technician in Industry Information Technology, Leonardo has been working for 9 years with development of interactive media, actions of media online, sponsored links and search engines optimization. He was responsible for the implementations of SEO (Search Engine Optimization product) in AgênciaClick and cofounder of Brazilian's group of Web Analytics discussions. Tiago Turini - New Business Director (Partner/Founder) Graduated in Mecatronic Engineering by the Polytechnic School of the University of Sao Paulo, Tiago worked at companies like Booz Allen, Promon, Microsoft, American Express and AgênciaClick, the biggest Internet Agency in Brazil, with strategy, financial planning, business intelligence, project management, among others. He was responsible for structuring and strengthening AgênciaClick’s Data Intelligence area. His team was responsible for measurement of the clients’ results of digital initiatives.

16 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 16 Maurício Zimmermann - Service Costumer Director (Partner) Graduated in Business Administration by FAAP with MBA in Information Technology and Internet Technology by FIA / University of São Paulo, Maurício has fifteen years of experience in online presence and Information Technology, with focus on systems, websites, and online media. He have worked with big accounts such as Citi, SKY, Nextel, Petrobrás, Credicard, Fiat and ESPN. Worked in companies such as Praxair, Eletropaulo, McCann-Erickson and AgênciaClick. Ricardo Morais – Operations Director (Partner) Ricardo Moraes, has a degree in economics from Unicamp and MBA by Ibmec São Paulo. Has over 10 years of experience in Finance, Strategic Planning and Pricing, working in companies such as 3M, Unilever HPC LatAm, British Petroleum and business consultancy - MGM Partners and Intelectas Brazil. Ricardo Morais – Operations Director (Partner) Ricardo Moraes, has a degree in economics from Unicamp and MBA by Ibmec São Paulo. Has over 10 years of experience in Finance, Strategic Planning and Pricing, working in companies such as 3M, Unilever HPC LatAm, British Petroleum and business consultancy - MGM Partners and Intelectas Brazil. Some of the professionals that will be following YOUR goals

17 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 17 Direct Performance Clients Ad Agencies Brands Portals

18 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 18 Direct Performance expertise embraces different work tools Atmosphere Webanalytics Maestro Research AdServer SEOE-CRMBI

19 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Agenda Our Vision Reasons for choosing Direct Performance Our Products 19

20 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Business Intelligence - Site Business Intelligence - Media Buzz Intelligence Web Analytics Sponsored Links SEO - Search Engine Optimization On Demand Projects and Consulting We offered services and solutions for optimization of all steps until reaching the business goal

21 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Business Intelligence - Site It is the advanced analysis of data and information to generate the most complete results in sites, interactive media, sales and business The intelligent and complete data analysis include data mining, advanced statistics and integrates multiple data sources from Web Analytics tools and Ad Server to researches, panels, financial data, purchase of media, studies and specifics surveys. We operate a full scope offering : Planning of performance indicators (KPIs) Creation and maintenance of dashboards Management reports Tactical navigation reports Analysis of performance of channels and media Tactical reports of media Market analysis

22 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 22 Business Intelligence - Media It is the advanced analysis of data and information to generate the most complete results for the client’s online campaign The intelligent and complete analysis of data includes data mining, advanced statistical and usage of Ad Servers tools in order to optimize the purchase and the online media results We operate with a full scope, offering: Planning of Key Performance Indicators (KPIs) Creation and maintenance of dashboards Management reports of media Performance analysis of media channels Tactical repost of media

23 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados 23 Buzz Intelligence It is the analysis of data and information that comes from social medias, to generate the most complete results at the Social Media actions The analysis of presence in Social Medias include mining of data, advanced statistics and integrates the various source of data now available (Blogs, Facebook, Twitter, etc), using Scup tool as source of centralized data. We operate with a full scope offering reports with the principal brand indicators: Polarity: Number of Positive, Neutral and Negative quotes; Classification of other relevant tag to the business; Identification of users, groups, blogs and most influent sites; Subjects of interesting of users, groups, blogs and sites; Identification of users / displeased customer; TAGS / Most relevant terms linked to the product or brand What word are most cited Among others

24 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Web Analytics Consulting on selection, implementation, configuration and management of tools for analysis of results online Everything can me measured! We offered technical support and management in Web Analytics tools (Google Analytics, Webtrends, Omniture SiteCatalyst HBX, Predicta Atmosphere, Urchin, Certifica) Ad Server (Realmedia, Predicta, Atlas) and any other information tool. Through our own methodology and custom development, we plan and implement advanced metrics for sites and media campaigns. All of our experience and technical deepness allows us to say “Everything can be measured!” Our specific technical team specified and, above all, follow and validates the implementation to certify that everything has been measured rightly and precisely.

25 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados Sponsored Links Development, implementation, and management of performance campaigns in searchers, affiliated nets and comparators of prices The goal is to optimize. Performance campaigns only makes sense if they are optimize constantly. And how do we do that? Through a periodic and detailed analysis, applying control of the process, advanced statistics and methodology of continous improvement. The campaigns can be directed to any location or language. The work scope includes: Planning of indicators and definition of objectives and goals Configuration and integration with measurement tools Market strategy and key words Advantage strategy of budget Strategic writing and add implementation Implementation and management of the campaign Periodic analysis and optimization

26 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados SEO - Search Engine Optimization Optimization of visibility and site positioning in organic searches Index, prioritize and optimize content and generate popularity We believed in a complete optimization that involves internal and external factors to the site: Technical optimization of pages and digital adding (video, images, sound, Strategic planning of content and key word Popularity strategy, visibility and dissemination

27 © 2008 Direct Performance, todos os direitos reservados Direct Performance – Inteligência Otimizando Resultados On Demand Projects and Consulting We offered technical and consulted support at the implementation and management of auxiliary management and optimization of performance, including: A/B test and multiple-choice test Optimization of marketing campaigns Strategic consulting and planning Optimize is our business

28 Avenida das Nações Unidas, º andar CEP: Blooklin São Paulo - SP * Imagens utilizadas nesta apresentação:


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