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Bahan Kuliah By DR A. Riza Wahono

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Presentation on theme: "Bahan Kuliah By DR A. Riza Wahono"— Presentation transcript:

1 Bahan Kuliah By DR A. Riza Wahono
Perencanaan & Perancangan Produk Bahan Kuliah By DR A. Riza Wahono

2 Background Challenge : for product/services
Pelanggan yang semakin meminta Adanya perubahan teknologi yang cepat Environmental issues tekanan kompetitif thd kualitas dan harga waktu yang lebih singkat ‘Shorter time to market’ Product Development Dr A. Riza Wahono : “ Introduction ” Modul 1 2

3 Engineering Design, Technology and Value Added
Peningkatan nilai tambah pada sebuah produk desain , akan bernilai proporsional dengan tingkatan/level dari aplikasi teknologi Build a better kilogram, Product Development Dr A. Riza Wahono : “ Introduction ” Modul 1 3

4 PRODUCT DESIGN & VALUE ADDED
PRODUK US$/KG Multiplication 1. Beras 0.24 1 2. Minyak Goreng 0.39 1.63 3. Kapal Kargo 2.2 9.17 4. Mobil Standar 11 45.83 5. Kereta Api 16.1 67.08 6. Mobil Mewah 22 91.67 7. Alat Alat NC Mesin 24.2 100.83 8. TV Berwarna 35.2 146.67 9. Selam 99 412.50 10. Semi Konduktor 220 916.67 11. Komputer Mainframe 352 12. Kamera Video 616 13. Pesawat Terbang Baling Baling 660 2750 14. Terbang Berbadan Lebar 770 15. Engine 1980 8250 16. Super Komputer 3740 17. Tempur 5500 18. Satelit 44000 Product Development Dr A. Riza Wahono : “ Introduction ” Modul 1 4

5 Product Development Process
Production Build & Shop floor Documentation Project Management Process Planning Material Planning and Control Release Process Design Draughting Creation of Bill of Material Detail Design N/C Programming Checking Technical Handbook. Etc Reproduction Build & Test Tool Analysis Concept REQUIREMENTS SHIP Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 5

6 Design in Project Context
Company Project RESOURCES Supplier Design Competition Brief TASK Specification Conceptual Design Process Planning Prod document Concept Embodiment Design Layout Detail Design Manufacturing Data Task Clarification Manufacture/Inspection Components Assembly/Testing New Product Distribution/Delivery Working Product Operation Worn Product Discarded Product Disposal Administration Services ENGINEERING Personnel Marketing R & D Sales Purchasing Q A/ Q C Accounts Costumer Service Maintenance TECHNOLOGY Materials Energy Funding Services Information Finance Management USER Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 6

7 Old Business Concept Sequential Engineering Process Information Flow
Marketing Engineering /Design Manufacture Test Full Production Errors, Change or corrections Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 7

8 Old Design Concept Cumulative Information Cost for changes Ability to make Changes Design Time Relative Unit Kurangnya spesifikasi produk mengakibatkan terjadinya jumlah modifikasi yang excessive Sedikit pertimbangan proses manufaktur pada tahapan desain Jumlah Estimasi biaya tidak tepat karena adanya biaya perubahan Perubahan yang terlambat mengakibatkan biaya mahal untuk tooling dan equipment lainnya Dr A. Riza Wahono : Product Development “ Introduction ” Modul 1 8

9 S A P 1. Introduksi 2. New produk development : Proses Inovasi
3. Pengembangan Bisnis 4. Sampel kasus; N2130 5. QFD 6. Identifikasi kebutuhan pengguna 7. Desain metodologi 8. Proses desain 9. Struktur desain 10. Indutrial desain 11. CAD & CAM 12 Prototyping 13. DFM 14. Kasus Produk Product Development Dr A. Riza Wahono : “ Introduction ” Modul 1 9

10 New Product Development: PROSES INOVASI

11 New Product Development
Product Life Cycle The structure of innovation process Product Planning Idea finding Product policy Strict Development Technical development process Commercial development Process Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 11

12 New Product Development
A product is something sold by an enterprise to its customer New Product Development is a set of activities beginning with perception of a market opportunity and ending in the production, sale, delivery of product and disposal of product. Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 12

13 New Product Development
The economic success of a firms depend on their ability to identify the need of customer and quickly create product that meet these needs and can be produced at low cost. In achieving these goals, it is not solely a marketing problem, nor is it solely design problem or manufacturing problem It is a product development problem involving all of these function Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 13

14 New Product Development
Product Life Cycle DISPOSAL NEED DESIGN DEVELOPMENT PRODUCTION DISTRIBUTION USAGE Product Life Cycle Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 14

15 New Product Development
Product Life Cycle in Sales History GROWTH INTRODUCTION SALES SALES & PROFIT MATURITY DECLINE PROFIT TIME Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 15

16 New Product Development
Life Cycle Concept of Product Design DISPOSAL NEED DESIGN DEVELOPMENT PRODUCTION DISTRIBUTION USAGE Life Cycle Design Ease of Manufacturing Environmental Protection Working Condition Resource Optimisation Product Properties Company Policies Life Cycle Costs Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 16

17 New Product Development
Life Cycle Cost COMPANY COST Market Recognition Development Material, Energy, Facilities, Wages Salaries etc Transportation, Storage, Waste Warranty service USERS COST storage Energy, material, maintenance Disposal dues Recycling dues SOCIETY COST Waste, pollution, health damages Waste, pollution, packagings, Waste handling, disposal, pollution, health damages NEED DESIGN PRODUCTION DISTRIBUTION USAGE DISPOSAL RECYCLING DEVELOPMENT PHASE Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 17

18 New Product Development
Life Cycle Cost of Oil Platform Disposal Discovery Of Hydrocarbon Abandon Feasibility & Planning Decommissioning Cessation of Production Design & Build Production of Hydrocarbon Installation & Hook-Up Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 18

19 New Product Development
Life Cycle Cost Sample WEST CAMERON 480 ABANDONMENT COST 1. Plug & Abandon Two Wells $ ,000 2. Cut & Remove Conductors $ ,000 3. Decommission Production Equipment $ ,000 4. Turtle Rescue Divers $ ,764 5. Mechanically Cut Piles $ ,000 6. Derrick Barge Standby While Cutting Piles $ ,000 7. Derrick Barge Lump Sum to Remove & Topple $ 1,056,000 8. Donation to T.P. & W.D. $ ,738 9. Surveying , Navigation, Tow Route $ ,000 10. Engineering, Inspection & Management $ ,000 11. Site Clearance $ ,000 12. National Marine Fisheries Services $ ,600 13. Miscellaneous $ ,898 14. Total $ 3,600,000 Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 19

20 WORLDWIDE PLATFORM DISTRIBUTION
NORTH SEA AND EUROPE 300 COOK INLET 14 MIDDLE EAST 750 GULF COAST 4800 NORTH AFRICA 100 OFFSHORE CALIFORNIA 30 ASIA 950 WEST AFRICAN COAST 380 SOUTH AMERICA 340 AUSTRALIA 17 (1992) Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 20

21 New Product Development
Balanced Solution Triangle of Forces Environmental Cost Risk Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 21

22 New Product Development
Life Cycle Concept of Product Design OBJECTIVE Environmental Cost Risk Requirement Balanced Solution Technology BEST HUMAN, ENVIRONMENTAL AND PRACTICAL OPTION (BHEPO) Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 22

23 New Product Development
Why do we need to develop a new product ? Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 23

24 New Product Development
An Industrial Product does not have eternal life, eventually it will vanish from the market either replaced by better product or the need is disappear The company survival in the future depend on the turn over, hence depend on future product Future product need innovation Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 24

25 New Product Development
Turnover of a Company In Term of Product Life Cycle 1. Obsolete Product 2. Mature Product 3. Growth Product 4. Recently Introduced Product 5. Future Product 5 TURNOVER 4 3 2 1 TIME IN YEARS Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 25

26 New Product Development
STIMULUS FOR FUTURE PRODUCT External Stimuli : Technical and economic obsolescence of the company products, identified chiefly by a drop in turnover The discovery of new research data, procedure or technologies New Market Requirements Economic and Political Changes Technical and Economic superiority of competing products Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 26

27 New Product Development
STIMULUS FOR FUTURE PRODUCT Internal Stimuli : Excess capacity Drop in profitability New discovery by Research Dept in Company Introduction of new production method Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 27

28 New Product Development
WHO DESIGN AND DEVELOPS PRODUCT Marketing: Relations between firm and customer Identification of product opportunity, market segment etc Design : Leads the definition of physical form to meet the customer need Manufacturing: Responsible for designing and operating production system to produce the product Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 28

29 New Product Development
SOME CHARACTERISTIC OF SUCCESSFUL PRODUCT Product Quality How good is the product result Satisfy the customer Robust and Reliable Price that customer want to pay Reflected in market share Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 29

30 New Product Development
SOME CHARACTERISTIC OF SUCCESSFUL PRODUCT Product Cost Development cost Production cost Raw material Manufacturing cost (labour+machine) Investment on machine and tooling Distribution Cost Operational cost + maintenance Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 30

31 New Product Development
SOMECHARACTERISTIC OF SUCCESSFUL PRODUCT Development Time How quickly did the team complete the product development Development time determines how responsive the firm can be to competitive forces and to technological developments It also determine how quickly the firm receives the economic return from team’s efforts Market leader Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 31

32 New Product Development
ECONOMIC SUCCESS Number of unit sold Overall Quality Profit Margin Sales Price C E Manufacturing Costs Ensuring high product quality while minimising manufacturing cost Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 32

33 New Product Development
TARGET/ PREDICTION Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 33

34 New Product Development
Future product need innovation How do they do that ? Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 34

35 New Product Development
The structure of innovation process POLICY GOALS STRATEGIES Idea Finding Strict Development Realisation Innovate ---> comprehensive plan---> Realisation Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 35

36 New Product Development
The Phases of Innovation Process Product Development Realisation Product Planning Policy Formulation Formulating Goals & Strategies USE Strict Development Marketing Plan Product Policy Market Assessment Distribution & Sales Product Design Idea Finding New Business Idea Generating and Selecting Ideas Product Designing Production Production Plan Production Development Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 36

37 New Product Development
Divergence & Convergence in the Innovation Process Strict Development Realisation Policy Formulation Idea Finding NEW PRODUCT IDEAS PRODUCT DESIGN NEW BUSINESS ACTIVITY POLICY START Divergen Divergen Divergen Divergen Generation of alternative policy formulations Generation of New Product Ideas Generation of Design solutions Generation of alternatives and marketing strategies Evaluation and Selection Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 37

38 New Product Development
The Phases of Innovation Process STRICT DEVELOPMENT Commercial Development Process : Business goal (profit, and profitability of product : to know the profit, one must know the costs of development, production, distribution, and sale of new product . This brought into area of marketing) Technical Development Process : material goal (number of product to be manufactured) Strict Development Marketing Planning New Business Idea Product Designing Production Development Plan Design Product Development Dr A. Riza Wahono : “ Proses Inovasi ” Modul 2 38


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