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Johny Setyawan, Universitas Gadjah Mada 1 PELAJARAN DARI MASA DEPAN Drs. Johny Setyawan, MBA UNIVERSITAS GADJAH MADA.

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Presentation on theme: "Johny Setyawan, Universitas Gadjah Mada 1 PELAJARAN DARI MASA DEPAN Drs. Johny Setyawan, MBA UNIVERSITAS GADJAH MADA."— Presentation transcript:

1 Johny Setyawan, Universitas Gadjah Mada 1 PELAJARAN DARI MASA DEPAN Drs. Johny Setyawan, MBA UNIVERSITAS GADJAH MADA

2 Johny Setyawan, Universitas Gadjah Mada 2 TUJUAN PENYAJIAN G Membuka cakrawala audiens tentang: G Silent revolution yang sedang terjadi G Karakteristik jaman teknologi informasi G Karakteristik jaman bioekonomi G 11 Pelajaran dari masa depan G Rekomendasi

3 Johny Setyawan, Universitas Gadjah Mada 3 THE SILENT REVOLUTION

4 Johny Setyawan, Universitas Gadjah Mada 4 THE ECONOMY CYCLES Today 2020 Industrial Age Economy Information Age Economy Bioeconomy Economic Value (EV) Time A B C EV: C>B>A Time: F { "@context": "http://schema.org", "@type": "ImageObject", "contentUrl": "http://images.slideplayer.com/3656790/12/slides/slide_3.jpg", "name": "Johny Setyawan, Universitas Gadjah Mada 4 THE ECONOMY CYCLES 1800 1970 Today 2020 Industrial Age Economy Information Age Economy Bioeconomy Economic Value (EV) Time A B C EV: C>B>A Time: FB>A Time: F

5 Johny Setyawan, Universitas Gadjah Mada 5 THE ECONOMY CYCLE First Quarter Economic Value Time Second Quarter Third Quarter Fourth Quarter Science B’through Infra structure creation Business X’formation Falling price boom

6 Johny Setyawan, Universitas Gadjah Mada 6 THE PERSONAL COMPUTER SILENT REVOLUTION G 1970 G 1980s G Today G 2005 G 2020s G UNTHINKABLE G EMERGING G UBIQUITOUS & SMALLER G WIRELESS G INVISIBLE TIME

7 Johny Setyawan, Universitas Gadjah Mada 7 JAMAN EKONOMI INFORMASI

8 Johny Setyawan, Universitas Gadjah Mada 8 DRIVERS G Keamanan & stabilitas G Mekanisasi G Spesialisasi & produktivitas G Globalisasi & deregulasi G Communication tech. G Computer technology INDUSTRIAL ECONOMY AGEINFORMATION ECONOMY AGE

9 Johny Setyawan, Universitas Gadjah Mada 9 RESOURCES G Raw materials G Real estate G Cheap labor G Information G Knowledge G Skills + ideas INDUSTRIAL ECONOMY AGEINFORMATION ECONOMY AGE

10 Johny Setyawan, Universitas Gadjah Mada 10 SUCCESS FACTORS G Knowledge G Experience G Management G Productivity G Skills G Attitude G Leadership G Focused INDUSTRIAL ECONOMY AGEINFORMATION ECONOMY AGE

11 Johny Setyawan, Universitas Gadjah Mada 11 PERBEDAAN G Structured & predictable G Economy of scarcity G Learn a skill G Security G Job preservation G Capital equipment G Status quo G Hierarchical regulated G Zero sum G Haves vs. have nots G Chaos and disorder G Economy of plenty G Lifelong learning G Risk-taking G Job creation G Intellectual capital G Speed and change G Distributed & networked G Win-win G Haves vs. want nots >> the economics of attitude >> it’s your choice, your call. It’s not up to someone in central power anymore INDUSTRIAL AGE “CULTURE”INFORMATION AGE “SPIRIT”

12 Johny Setyawan, Universitas Gadjah Mada 12 JAMAN BIOEKONOMI

13 Johny Setyawan, Universitas Gadjah Mada 13 JAMAN BIOEKONOMI G Merupakan the second information revolution. G Enablers: GBandwidth and internet technology >> World wide digital skin (billions of interconnected devices, e.g. the integration PC w/t digital cell phone; that will create a ubiquitous nervous system for the planet) >> Lightspeed, wireless, invisible communication and interconnection 24x7x52 >> The butterfly effect. GNanotechnology >> Miniature technology (size of one billionth millimeter) >> PC will be manufactured atom by atom, molecule by molecule, to be embedded wherever, whenever, dan in whoever. >> imagine internet/web server implanted under your skin which can remind your for incoming directly via your nervous system to your visual cortex for instant viewing---perfectly, no matter what the quality of your eyes. Clone for longer life, no hunger, no sickness. GBiotechnology >> Genetic engineering >> Each DNA molecule contains 3 billion bits of information, the software of life >> Clone for longer life, no hunger, no sickness.

14 Johny Setyawan, Universitas Gadjah Mada 14 JAMAN BIOEKONOMI G Market power (flow of capital) is moving from the giant conglomerates (a few thousand wealthy family) to the individual consumer (hundreds of millions of individual investors/wallet votes). G Forever changing in how people work, network, and access information. G The value of any electronic device increases exponentially as it connects to the world’s digital skin; example: door bell which can relate to HP when someone push its button will become a very valuable electronic device.

15 Johny Setyawan, Universitas Gadjah Mada 15 NEAR FUTURE CHANGE BROADCAST RADIO & TV IN INDUSTRIAL AGE INTERNET RADIO & TV IN INFORMATION AGE G Same content to everyone G At the same time G Multiple copies G Licenced by intermediaries (the channels) G Very limited consumer choice of content and advertising G Any content on demand G Any time G One copy G Direct purchase by consumers from internet (no more channels; no more CNN, BBC or CNBC) G Perfect consumer choice of content and advertising Requires an abundance of bandwidth

16 Johny Setyawan, Universitas Gadjah Mada 16 THE LESSONS

17 Johny Setyawan, Universitas Gadjah Mada 17 “Information and ideas fuel the new global economy!” “Pure knowledge is worthless. Skills and ideas are everything.” (Wolfgang Grulke) LESSON #1 FROM THE FUTURE

18 Johny Setyawan, Universitas Gadjah Mada 18 “Biotechnology is the second information revolution!” “Information professionals, rather than biologists, are creating an economy that will have more a profound impact on our world than anything seen in the Digital Age.” (Wolfgang Grulke) LESSON #2 FROM THE FUTURE

19 Johny Setyawan, Universitas Gadjah Mada 19 It is the “personal” age! “As the focus of the new economy shifts from centralized control to individual responsibility, everything from computing to healthcare to manufacturing to energy production will feel the benefits of decentralization.” (Wolfgang Grulke) LESSON #3 FROM THE FUTURE

20 Johny Setyawan, Universitas Gadjah Mada 20 Leadership can be widely shared! “Organizations are beginning to resemble flocks of birds, as individuals take turns to determine direction and lead aspects of the enterprise.” (Wolfgang Grulke) LESSON #4 FROM THE FUTURE

21 Johny Setyawan, Universitas Gadjah Mada 21 Fractal/non-linear behavior is the norm! “Don’t be afraid of chaos. It’s just biological behavior.” (Wolfgang Grulke) LESSON #5 FROM THE FUTURE

22 Johny Setyawan, Universitas Gadjah Mada 22 The “unknown” is the realm of all possibilities! “Uncertainty presents a moment of real freedom. Leave the baggage of experience behind. Take a giant leap into the Great Unknown.” (Wolfgang Grulke) LESSON #6 FROM THE FUTURE

23 Johny Setyawan, Universitas Gadjah Mada 23 Eat yourself---become your own worst nightmare! “Don’t wait for new competitors to show you how customers ought to be serviced. Do it yourself, while you can still afford it.” (Wolfgang Grulke) LESSON #7 FROM THE FUTURE

24 Johny Setyawan, Universitas Gadjah Mada 24 You can no longer learn just from experience! “The faster things change, the less relevant experience becomes. You must learn from the future.” (Wolfgang Grulke) LESSON #8 FROM THE FUTURE

25 Johny Setyawan, Universitas Gadjah Mada 25 Don’t compete! “We’re living in the most competitive market in history. So don’t compete! Find white-space opportunities in which you have no competitors.” (Wolfgang Grulke) LESSON #9 FROM THE FUTURE

26 Johny Setyawan, Universitas Gadjah Mada 26 It’s one world, one mind, one time! “Our planet is wrapped in a digital skin, uniting all people, with one internal clock that runs 24x7x52. Use the entire global resource base. Beat to your customers’ drum.” (Wolfgang Grulke) LESSON #10 FROM THE FUTURE

27 Johny Setyawan, Universitas Gadjah Mada 27 “Tomorrow is a matter of choice.” “Make it yours by focusing on it decisively.” (Wolfgang Grulke) LESSON #11 FROM THE FUTURE

28 Johny Setyawan, Universitas Gadjah Mada 28 Be Literate ! REKOMENDASI Speak English !! Get Wired !!! Be Wireless !!!! Be Invisible !!!!!

29 Johny Setyawan, Universitas Gadjah Mada 29 So help us GOD !


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