Presentation on theme: "Welcome to. BRAND IS……… defined as a : “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one."— Presentation transcript:
BRAND IS……… defined as a : “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitors”
DEFINING THE BRAND Different Unique Meaningful Vision Value Trustworthy Innovative Promise
Benefits for the Company: Build loyalty Premium pricing Avoid price war Additional revenue Increased market share International expansion Barrier to entry Increased distribution Better shelf space Brand extensions Benefits for Customers: Lower perceived risk Reduced search costs Increased trust Increased commitment Status and prestige
Demografi DIMENSI SEGMENTASI BehaviorGeografiPsikografis usia gender SES etnis pekerjaan pendidikan ukuran keluarga desa kota propinsi negara iklim kepribadian sikap gaya hidup hobi resiko brand loyalty usage level benefits sought Kebutuhan & Kemampuan Budaya & Adat istiadat Penampilan & Prestis Kesukaan & Kepuasan
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