1. Internationalisering
Forretning og Ledelse – Lektion 6
Internationalisering

2. The Growth Share Matrix for SAS
Forretning og Ledelse – Lektion 6
The Growth Share Matrix for SAS
Relative Market Share
Market Growth Rate
10%
1.0
Low
High
Dogs
Cash Cow
Question
Mark
Star

3. Internationalisation drivers
Forretning og Ledelse – Lektion 6
Et framework
Internationalisation drivers
Geographic
advantages
International
strategy
Market selection
Mode of entry

4. Internationalisation drivers
Forretning og Ledelse – Lektion 6
Internationalisation drivers
Market drivers
Cost drivers
International
strategies
Government drivers
Competitive drivers
yip

5. Porters Diamant – på dansk
Forretning og Ledelse – Lektion 6
Porters Diamant – på dansk

6. Diagnose af den strategiske capabilitet (ressources and competences)
Forretning og Ledelse – Lektion4
Value Chain
Diagnose af den strategiske capabilitet (ressources and competences)
Firm Infrastructure
Human Resource Management
Technology Development
Inbound
Logistics
Procurement
Operations
Outbound
Marketing
& Sales
Service
Margin
Support
Activities
Primary Activities
En virksomheds styrke (og behov for styrke) kan ligge forskellige steder i værdikæden
Profitten (værdigenereringen) kan også ligge forskellige steder

7. der er strategisk vigtigt at beholde selv
Forretning og Ledelse – Lektion4
The Value System
Supplier
Value Chain
Channel
Value Chain
Customer
Value Chain
Organisation’s
Value Chain
Også grundlag for analyse af hvad der kan/skal outsources/købes eksternt og hvad
der er strategisk vigtigt at beholde selv

8. The international value network
Forretning og Ledelse – Lektion 6
The international value network
Cost advantage (labour, transportation, communication, taxation, investment incentives, government policy)
Unique local capabilities (collaboration with leading universities)
National market characteristics (made in Hollywood)

9. International strategies
Forretning og Ledelse – Lektion 6
International strategies
High coordination
Global
Complex export
Low
coordination
Multidomestic
Simple export
Dispersed
configuration
Concentrated configuration

10. Market selection and entry
Forretning og Ledelse – Lektion 6
Market selection and entry
PESTEL ( Political, Economic, Social and Legal)
CAGE (Cultural distance, Administrative and political distance, Geographical distance, Economic)
International competitor retaliation (Attractiveness to entrant : Reactiveness of defender)

11. Entry modes – market entry
Forretning og Ledelse – Lektion 6
Entry modes – market entry
Tradability
High
Low
Competitive
Broad
Export
Wholly owned subsidiary
advantages
Narrow
License/
Franchise
Joint venture

12. Roles in an international portfolio
Forretning og Ledelse – Lektion 6
Roles in an international portfolio
- subsidiary roles in multinational firms
High
Black hole
Strategic
leader
Strategic
Importance
of the local
environment
Implementer
Contributer
Low
High
Level of local resources
And capabilities

13. En hobbyvirksomhed ønsker at blive international - what to do ?
Forretning og Ledelse – Lektion 6
Opgave
En hobbyvirksomhed ønsker at blive international
- what to do ?