Presentation is loading. Please wait.

Presentation is loading. Please wait.

Text Genres I: non fiction session 8 (22/10/03). announcements Invited speakers for last course session Writing guidelines links Exercises scheme for.

Similar presentations


Presentation on theme: "Text Genres I: non fiction session 8 (22/10/03). announcements Invited speakers for last course session Writing guidelines links Exercises scheme for."— Presentation transcript:

1 Text Genres I: non fiction session 8 (22/10/03)

2 announcements Invited speakers for last course session Writing guidelines links Exercises scheme for sessions 10, 11 and 12 Please remember to fill in the evaluation Please remember the fælles projekt- og specialestartsdag torsdag den 23. oktober kl i lokale 0.10

3 projects At ITU: 4-week, 16-week, speciale Expanding theory: writing about theoretical issues, doing a user study or another kind of research/observation. Expanding praxis: producing a kind/genre of text and reflecting on its properties, problems, etc.

4 today´s plan Placing today in the big schema (From form 2-5 to readers 7 to context 8-9) Introduction to main non-fiction genres Lecture: Introduction + assorted reads (McGovern/Norton, Nielsen, McAlpine, Madsen, Englund/Guldbrand ) Kagepause Lecture: Exercise + assorted reads (Morrison, Hall, etc.)

5

6 all our texts genres today… Are informational texts (session 3) Minimum Processing effort + Maximal (Informational) cognitive effects Have a ”customer” approach: the push/pull dichotomy Deal with facts

7 types of media distribution Push media: User connects to a server and information is sent to him/her in a fixed way or through channels (i.e. TV) Pull media: User requests information items actively and individually (i.e. Internet) Attempts at crossing frontiers: advertising, newsletters, spam…

8 Gerry Mc Govern & Rob Norton Professionel Webkommunikation getting to your readers -Avoid spam -Give feedback -Passwords -Make content attractive (i.e. Nokia)Nokia -How to measure success of site (use human figures)

9 Helena Englund & Karin Guldbrand Klarspräk på nätet recipes list -Corporate Websites /Brochures  (Nielsen) -Job announcements -Protocols / Official documents  (Intranet) -Instructions -Help-texts -FAQs -Bug reports /Complaints -Newsletter  (Madsen) -Forms

10 Homepage Jakob Nielsen & Marie Tahir Homepage Usability: 50 websites deconstructed -Metaphors: magazine cover, face to the world, artwork, building lobby, receptionist, table of contents, newspaper front page, brochure. -Multiple goals for users: product, jobs, investment. -Recommend: about us, contact us, privacy policy, jobs, help (top right)

11 Rachel McAlpine Web Word Wizardry Intranet -You know your audience -You know the jargon and keywords -You know the equipment, context -You don´t need to sell/convince -Usually chaotic: careful indexing (titles, sections, etc.) and organizing of documents -Trim word excess for better access text includes a style guide

12 Newsletter Vibeke Thøis Madsen “Vejen til et godt nyhedsbrev” -Readers prefer: 1.Baggrundshistorier 2.Brugen af produktet/ydelse 3.Produkt/ydelse -Three ways of presenting content: 1.ultrakort tekst + link (nyhedsbrevet ligger på en webside) 2.Hele teksten i nyhedsbrevet 3.en kombination: oversigt præsenterer historierne med rubrikker og teasere Tell a story!

13 GIVE US A BREAK!!!

14 Helena Englund & Karin Guldbrand Klarspräk på nätet recipes list -Corporate Websites /Brochures  (Nielsen) -Job announcements -Protocols / Official documents  (Intranet) -Instructions -Help-texts -FAQs -Bug reports /Complaints -Newsletter  (Madsen) -Forms

15 the exercise -Agree on the main characteristics of this kind of text -Does your example fit the schema? -Why is it good/bad? -Eventually, suggestions for improvement

16 Journalism Jim Hall Online Journalism -Linking -Metaphors -Layering -Modularity -Online archives -Updating -Push news services -Community Other: technicalities, the typical job. Example: Ж, ₪Ж₪

17

18

19 Academic texts Robinson, Gabler, Morrison, Popham, Wikander (see kompendium) -Critical editions as special kinds of texts: authority and error, textual genesis, the presentation of text + metatext, respecting page numbers -Inclusion of material: transcripts, images, commentaries, related texts… -Goals: preservation, linguistic analysis, searches -Users: school children, students, scholars -Markup: structural analysis, features, TEI (text encoding inititative) -Metadata Chap 7- guidelines for practise

20 an example


Download ppt "Text Genres I: non fiction session 8 (22/10/03). announcements Invited speakers for last course session Writing guidelines links Exercises scheme for."

Similar presentations


Ads by Google