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Bildserie: 1. Uppdaterad 040322, utskrift 15 apr -15 Structural Funds in the media -lessons learned in Sweden Maria Evertsson Communication officer Nutek.

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Presentation on theme: "Bildserie: 1. Uppdaterad 040322, utskrift 15 apr -15 Structural Funds in the media -lessons learned in Sweden Maria Evertsson Communication officer Nutek."— Presentation transcript:

1 Bildserie: 1. Uppdaterad 040322, utskrift 15 apr -15 Structural Funds in the media -lessons learned in Sweden Maria Evertsson Communication officer Nutek (Swedish Agency for Economic and Regional Growth)

2 Bildserie: 2. Uppdaterad 040322, utskrift 15 apr -15 Newspaper readers per 1000 inhabitants

3 Bildserie: 3. Uppdaterad 040322, utskrift 15 apr -15 Success factors Pictures People Plot

4 Bildserie: 4. Uppdaterad 040322, utskrift 15 apr -15

5 Bildserie: 5. Uppdaterad 040322, utskrift 15 apr -15

6 Bildserie: 6. Uppdaterad 040322, utskrift 15 apr -15

7 Bildserie: 7. Uppdaterad 040322, utskrift 15 apr -15

8 Bildserie: 8. Uppdaterad 040322, utskrift 15 apr -15 Plot Lists of approved projects A project chosen to be presented in a meeting with EU representatives The project of the year Official inauguration of a project/investmet

9 Bildserie: 9. Uppdaterad 040322, utskrift 15 apr -15 Difficulties National press Propaganda Terminology EU-jargon

10 Bildserie: 10. Uppdaterad 040322, utskrift 15 apr -15 Conclusions Media is good for credibility You need to identify people, plot and photo oportunities...think story telling!


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