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The Urban game Project - Perspektivering af Alice Thode Jensen.

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Presentation on theme: "The Urban game Project - Perspektivering af Alice Thode Jensen."— Presentation transcript:

1 The Urban game Project - Perspektivering af Alice Thode Jensen

2 Vinderkoncept? - hard to know… Oplevelser og helhed Brugergenereret og uforudsigeligt

3 Oplevelser og helhed… Forretningsmodel og værdikæde Fysiske egenskaber og anvendelighed Informationer og kommunikation Services og forretnings- processer Konceptmodel Søren Merit

4

5 What’s in it – sponsorvirksomhederne..? Information overload Event/competition/cause/human /viral – marketing Buzz / hype

6 What’s in it – deltagerne..? Fun Flexibiliet Personal Branding Den gode sag Networking

7 What’s in it – deltagerne..? Fun Flexibiliet Personal Branding Den gode sag Networking

8 What’s in it – deltagerne..? Fun Flexibiliet Personal Branding Den gode sag Networking

9 What’s in it – deltagerne..? Fun Flexibiliet Personal Branding Den gode sag Networking

10 What’s in it – deltagerne..? Fun Flexibiliet Personal Branding Den gode sag Networking

11 Win – Win eller…?

12 Brugergenereret og uforudsigeligt Udfordringernes karaktér Hype / Buzz

13 Thackara Sense and respond Deep context Edge effects Recombination Social fiction Participatory design

14 Thackara Sence and respond Deep context Edge effects Recombination Social fiction Participatory design

15 Thackara Sence and respond Deep context Edge effects Recombination Social fiction Participatory design

16 Thackara Sence and respond Deep context Edge effects Recombination Social fiction Participatory design

17 Thackara Sence and respond Deep context Edge effects Recombination Social fiction Participatory design

18 Thackara Sence and respond Deep context Edge effects Recombination Social fiction Participatory design

19 Phew …what a jam session!


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